Avis car rental service provider for luxury cars. This ppt provide segmentation,targeting and positioning for AVIS. It provides theirs future scope in India with few suggestions
5. High number of Services Offered
Car rental India
Avis India
Orix India
Low
Geographical
Presence
Positioning
Map
IndiaRentACar
High
Geographical
presence
Clear car rental
Low number of Services offered
6. Subsidiaries
• AVIS Rent a Car is a subsidiary of Avis Budget
Group
• Budget Truck rental
• Zipcar
• Payless Car Rental
7.
8. Product
& Services
Car Mall Used Car
Sales
Chauffeur
Drive
Luxury Cars
Fleet
Accident
Manageme
nt
Avis e-Toll
Point 2
Point
AVIS
Re-fueling
services
Truck
Rental
Avis Access
Coach
Charters
Avis Assist
Self drive
Mini lease
9. Place :
• Highest Geographical Presence in the world
• Wide range of inventory : Avis purchases on
average 21,000 cars per year
• Accessible at Airports, Hotels and the world wide web
10. Promotion :
• Traditional Advertising and Slogans
• Avis Derby – Participation in high-profile event sponsorships
1. Nedbank Golf Challenge
2. Women’s World Cup of Golf
3. SA Tennis Open
• CSR Programmes – ‘Avis Cares’,Recycling of
water
• Joint Ventures with British Airways,Lufthansa,Jet
Airways,Radisson,Oberoi Hotels,SBI and American Express
• Avis Loyalty Programme – ‘Avis First’
11. Pricing Strategies:
• Dynamic
1. Hourly and Daily
2. Weekly and Monthly
3. e-Toll
• Discounts and special packages
• Favored pricing for the customers for ventures
Avis is associated with
12. Recent Developments
• Acquired Zipcar in January,2013.
• Opened two new Avis locations in Goa and
Amritsar
• Buys the sixth largest car rental ‘Payless Car
Rental’ for $50 million cash
13. Strategies to Improve growth in India
•
•
•
•
Adopt Mainstream Strategy
Improve on their advertising
Geographical penetration in other cities
Venture into the tourism sector
1946 – Detroit Airport(warren Avis)1960- Corporate office in the UK1967-Zeda car rental & tours Bloemfontein,SA1970- Took adv of innovations by introducing ‘wizard’..BookingWizard..Automated Reservation systemGlen Van heerden-70 to 90 leader under his reign99- India- designed to provide car rental services to the guests of oberoi and trident chain of hotels
