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1. Search engine optimization or SEO is the strategy,
technique and tactics used to improve the visibility of
a website on a search engine. Most users visit only
those websites which are visible on the first page of
the search results. So the aim of SEO is to make a
website appear in the top ten results of a search
engine and more specifically in the top three. The
higher a website ranks in the search results, the
higher the chances that it will be visited by a user.
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