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Interactive
Do You Know What Your Readers
    are Copying and Pasting?
Situation:
You're the executive editor of New York Times
and you are responsible for increasing
readership 30% over the next year.
Solutions:
Option #1
You can send out surveys to readers to ask them
what they like and look at the most shared
articles to get a vague idea of what readers find
most interesting and spend time relaying this
information to your staff.
Solutions:
Option #2
Or, you can install Markerly on your site to
analyze copy and paste trends so that your
reporters can log in and see which parts of an
article were engaged with the most. This gives
your reporters the ability to understand the
particular driving force behind a share, and see
how much of an article is actually getting read to
optimize on readership and distribution.
Online Copy & Paste Data
“Dark Web”




This article got shared
hundreds of times. That’s
great….but why?
                                 Over 30 companies listed in
                                 the article. Which
                                 companies were the
                                 favorites?
Online Copy & Paste Data
• 82% of sharing is done by copy & paste
• 12% of all page views include copy & paste
Copy & Paste – Photo’s & Video
• 30% of page views = photo & video sharing
• Page views increase 10% with Markerly
Auto Append URL
• Auto-Append URL to all text copied & pasted
• Increase SEO and page views
Free User Behavior Data
Getting Started
Online Copy & Paste Data

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Online Copy & Paste Data

  • 1. Interactive Do You Know What Your Readers are Copying and Pasting?
  • 2. Situation: You're the executive editor of New York Times and you are responsible for increasing readership 30% over the next year.
  • 3. Solutions: Option #1 You can send out surveys to readers to ask them what they like and look at the most shared articles to get a vague idea of what readers find most interesting and spend time relaying this information to your staff.
  • 4. Solutions: Option #2 Or, you can install Markerly on your site to analyze copy and paste trends so that your reporters can log in and see which parts of an article were engaged with the most. This gives your reporters the ability to understand the particular driving force behind a share, and see how much of an article is actually getting read to optimize on readership and distribution.
  • 6. “Dark Web” This article got shared hundreds of times. That’s great….but why? Over 30 companies listed in the article. Which companies were the favorites?
  • 8. • 82% of sharing is done by copy & paste • 12% of all page views include copy & paste
  • 9. Copy & Paste – Photo’s & Video • 30% of page views = photo & video sharing • Page views increase 10% with Markerly
  • 10. Auto Append URL • Auto-Append URL to all text copied & pasted • Increase SEO and page views