This is the framework for a workshop I facilitated at the 2013 Australian College of Midwives conference in Hobart, on the 30th September, about midwives' use of social media. This year my focus is moving away from the actual tools, to how we use them in a professional manner.
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Midwifery: isn't there an app for that?
1. Midwifery: isn't there an app for that?
Sarah Stewart & Rachel Smith 2013
Australian College of Midwives
Sarah.stewart@midwives.org.au
http://www.flickr.com/photos/54258032@N00/30944163
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2. Objectives for today's workshop
1. Setting the scene
2. Describe some examples in which midwives use social
media for professional development
3. List some of the common social media tools that you can
use for midwifery practice
4. Explore some scenarios that present challenges for
midwives
5. Construct a plan for how you can use social media in
your own personal practice, and for local, national and
international professional communication and collaboration
3. Setting the scene
What do you already
know about social
media?
How do you use social
media, if at all?
Any particular questions
you have, or things
you want to know?
http://www.flickr.com/photos/50451886@N00/3534516458
4. You cannot ignore social media
because....
http://www.flickr.com/photos/27451852@N05/4802699353
5. the way we learn, teach, work,
play and communicate is
changing
www.flickr.com/photos/73645804@N00/440672445
6. This impacts on our relationships
with women and families...
http://www.flickr.com/photos/12706161@N03/7810800898
7. ...as well as our own learning,
professional development and
networking
http://www.flickr.com/photos/93212162@N08/8540717756
13. On average, in July, Australians
spent 5 hours and 20 minutes
watching online video
Nielson 2013
http://www.flickr.com/photos/81203773@N00/411770953
15. 72% of internet users say they
looked online for health information
within the past year
Pew Internet and American Life Project,
2013
http://www.flickr.com/photos/72098626@N00/2681686220
16. The most commonly-
researched topics
are specific
diseases or
conditions;
treatments or
procedures; and
doctors or other
health professionals
http://www.flickr.com/photos/48819968@N00/123905
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Pew Internet and American Life Project,
2013
17. One in five internet
users have
consulted online
reviews and
rankings of health
care service
providers and
treatments
Pew Internet and American Life Project,
2013
http://www.flickr.com/photos/15923063@N00/3440688097
18. Social media can enhance our personal
learning, professional development and
networking
Image: http://www.flickr.com/photos/73645804@N00/1431384410
36. What are the challenges?
http://www.flickr.com/photos/49512158@N00/3702176604
37. Scenario 1
A midwife has a personal Facebook page. A
pregnant client wants to “friend” her. What does
the midwife do?
38. Scenario 2
A midwife who works in a hospital finds out that
two women who have recetnyl had babies has
been making detrimental claims about her
practice on Twitter. What does she do?
39. Scenario 3
A midwife notices that a student midwife has
written some information about her clinical
placements, on her blog, that could identify the
women she has been working with. What should
the midwife do?
40. Scenario 4
A midwife has a professional Facebook page. An
ex-client tags him and writes a beautiful
comment about what a wonderful midwife he
has been. What should he do?
41. Construct a plan for how you can use
social media in your own personal
practice
What do you want to achieve?
What skills do you need to learn?
What resources do you require?
What time frame?
How will you evaluate your progress?
http://www.flickr.com/photos/72093892@N00/5302015421
42. “Focus on how to be social, not on
how to do social.”
- Jay Baer, Convince & Convert