The Secret to Increasing Your NPO’s Online Donations using Social Media

Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2

The Secret to Increasing Your NPO’s
Online Donations using Social Media
Presented at Melbourne Netsquared by
Sarah Worthy | @sarahmworthy
Houston NetSquared Co-Organizer and Tendenci Community Manager

http://facebook.com/net2houston | http://tendenci.com

@sarahmworthy| @tendenci | @NET2Houston
Thursday, October 4, 12
I’m going to show you how to use social media effectively within your online marketing and fundraising efforts.
Find this presentation along with links to reports and other online resources for getting the most out of your online social media
marketing at http://tendenci.com/social-strategy.


http://tendenci.com

http://spaceuphouston.org

http://startupdigest.com/Houston

Content Community Challenges
http://spacepts.com
http://startupweekend.org

Here’s a little more about me -

I work for Schipul Technologies, and while I wear a lot of hats - my main responsibilities revolve around our open source CMS
platform - Tendenci, which gives nonprofit organizations an affordable website option specifically addressing the unique needs that
nonprofits have with their online marketing programs.
I’m also involved with several Houston nonprofit organizations as a volunteer, and I primarily use my experience with online and
event marketing to help these organizations - I build awareness, help find sponsors and members, and I manage multiple websites
and social media Brands as a result.

I’m also a huge geek and I love discovering the newest tech tools and toys and finding ways to use technology to make my day to
day life more fun!


this doesn’t include youtube, flickr, vimeo, slideshare etc.

the accounts I manage / co-manage

This gives me a somewhat unique perspective - I balance Tendenci and Schipul online Brand Personas with multiple Houston
nonprofits including the Houston Netsquared meetup.

My company, Schipul/Tendenci, sponsors the meetups and provides food, drinks and more importantly - time for me and my co-
organizers to organize and host the monthly meetups during our day job. You could kind of say that by day, I’m a for-profit marketer
and by night I’m a nonprofit marketing volunteer...


Our Agenda!

1) Social Strategy
2) Craft Great Content for Social Sharing Online
3) The Top 3 Things Most NonProfit’s Get Wrong
4) NonProfits + Social Media = Doing Good Online Powerhouse!
5) Tips for Aussie NPO Social Media Regulations

Download this presentation and find additional
resources: http://tendenci.com/social-strategy

My objective today is to show you how making some small adjustments to your social media and web marketing can make big
differences in your fundraising and awareness efforts.

I’d like to ask that you save any big questions for the end so we can spend time discussing them in depth, however I don’t mind if you
have any quick clariﬁcation questions during my presentation.


Houston to Melbourne... via Kayak?!

Kayak !

This is fun and I also felt like this ties into what I’m going to talk about today and how Tech isn’t “magic”. It has its limits to how you
can use it -

This is just a great example of how we need to have reasonable expectations of what online communities and software can do -
there’s no miracles and everybody makes mistakes sometimes...

You should double check your results, and take reasonable precautions instead of just rushing in blindly online.


When I’m talking to people about social media marketing, both nonproﬁts and for-proﬁts, I often here this belief that “if you tweet it,
they will donate/buy/join” - that just isn’t true.

Social media isn’t a magic button that brings in fundraising dollars, you need to have a plan and objectives in place and you will need
to put in time and effort before you start to see results.

My perspective on approaching social media is to be optimistic and also realistic.

The great thing is, that if you look at social media with the right mind set, then you can be successful with your online fundraising.


The Truth is Out There...
Social media has been most successful
when used as an indirect, rather than a
direct, source for increasing your online
fundraising dollars.

Download this presentation and find additional resources:
http://tendenci.com/social-strategy

When you really dig into the case studies of nonprofits that have had success with fundraising online - the promotions and
community sharing happens on social, but the money arrives either on your website or at the event, a physical location.

Thus far, social media is a great way to generate awareness and build relationships with new potential donors which can then lead to
increased traffic and donations.

One example of this is a report by wirth consulting on “the state of social media use in Australian NonProfit Organizations” 2012
(www.wirthconsulting.com/au/research)
The report shares examples of successful nonprofits using social media to increase fundraising efforts such as the Oxfam
AustraliaWorld Food Day 2011 East Africa Food Crisis Appear. The event was enormously successful at raising money for Oxfam’s
cause by integrating social media marketing to spread the word about their fundraising event. The money, however, wasn’t shared
on social networks or even on Oxfam’s website but in the restaurants where participants went to donate. Offline.

That’s why it is important for you to set objectives that keep you focused on how and why you are using social media within your
fundraising and cause awareness campaigns - and you get those objectives from your social media strategy


Raise Your Hand...

If You Have a Social Media Strategy
so - how do you tell if your social media strategy is working - oh wait, do you have a strategy? because most nonprofits don’t ...

Who here has a social media strategy? nonprofits or for profits -


Strategy Leads to Success

Image: www.nonprofitsocialnetworksurvey.com

NTEN’s 2012 Social Media Benchmark study did a survey of their nonprofit members who reported that strategy was the #1 factor for
a successful social networking program.

Yet, most nonprofits don’t have a social media strategy in place.


Strategy Aligns Goals with Metrics

Image: www.nonproﬁtsocialnetworksurvey.com

Your social media strategy will give you a roadmap that you can refer to as you go to make sure your on track and heading towards
the destination your organization intends. Your social media roadmap will include “pit stops” where you can measure and correct
course, and so you’re measuring what you’re doing with metrics speciﬁc to your original objectives.

Without a strategy, there’s no telling where you’re going to end up - and your goals on social media begin wanting to increase
fundraising, but you end up not having anything to show for it or no way to measure it in place.

Strategy helps you determine your objectives AND the measurement tools you’ll use to gauge success throughout your campaigns


It’s A Conversation...

Without going in-depth into developing a social media strategy, let’s think about social media as having a conversation with someone
using a social network as your communication tool - just like making a phone call or sitting and having a cup of coffee with someone.

Be genuine and be interested in the person you are talking to and you’ll be on the right path.

If you don’t have one or you believe your strategy needs improvement - go online to http://tendenci.com/social-strategy where I’ve
shared resources and a template to help nonproﬁts create effective social media strategies.


Social Media Strategy Resource Guide: http://tendenci.com/social-strategy

Your strategy is still a conversation - it is just one that you spent time planning and preparing for. Kind of like when you are getting
ready to go out on a ﬁrst date and you want to make a good impression.

I’m going to spend the most time talking about measurement and management today, and here are my 7 core components of a
social media strategy to show how they all ﬁt into the big picture.

your strategy is the guidebook to follow - because you’ll constantly be going through this whole cycle


I’m a strong believer that your greatest success will come from bringing the people you connect with on social networks to your
website where they can learn more and donate, join, volunteer, and share with their network.

Your content on social media should be more like an icebreaker that you use to start your conversation and ﬁnd people who have
things in common with you. This conversation can then be moved to your website later on. The reason you want to bring people to
your website is because your website is where the transactions for donations and fees for things like events, memberships and other
programs and services occurs.

Also, People come to your website to learn more about you and credibility is key. Potential donors want to know what your
organization uses donations for, who is involved, and hear the stories of the people who are affected (positively) by your
organization’s work. Social Networks don’t provide a space for you to truly provide all of this additional information, nor should it -


Measure Your Site’s Analytics

1. Visit Trends
Month vs month AND year vs year
2. Engagement Trends
Pages/visit & Time on site
3. Top Traffic Sources
Search Engines vs. Referring Sites
Look at Social Media referrers
4. Top Keyword
Branded vs. Non-branded
5. Top Content

Measurement - you need to measure your website’s analytics and traffic:
This is so that you can see where your visitors come from, who converts, what content on your website is bringing in new traffic and
where your online donations and supporters are coming from.

Measurement let’s you know if you are still on course - if you aren’t getting the results you expected, take a minute to analyze why
and adjust to try to get the optimal results

are you reaching the RIGHT people? lots of retweets/follows is worthless if they aren’t your target audience that will be interested in
supporting your organization

first one (ifest event - search engines and referring sites)
second with lots of direct traffic is re-elect sylvia garcia / billboards sending direct traffic to the site


You Want Share-able Content

You also want to measure your social media influence and analytics -

31% of site referral traffic comes from social media shares!!!! Who’s site are they referring to?

You don’t just want organic/search traffic and visitors to come from directly seeing your social content, you want them to bring their
friends with them when they come to your website

It’s about Relationships

The more your content is shared on a social network - the more people will see it, and the more opportunities for them to go to your
site to find out more information about you

Search Engines (Google+ in particular) are using social ratings and social “likes”/shares to determine search ranks

Gen Y and Millenials are more likely to trust a recommendation from one of their online connections than from a friend or family
member


Measure Your Social Influence

http://thesemblog.com
chart by Dharol Tankersley, Schipul

When you measure your site traffic, conversions, etc. you are probably looking at meeting goals around events, memberships,
donations whereas

Social Influence is about your brand’s awareness, your organization’s “reach” online - and it is more referring to impressions, and
potential for something you send out to reach more people - and there is dollar value from social networks,

Some Tools for measuring social influence:
klout
facebook insights
bit.ly
tubemogul
youtubeinsight
twitter: grader.com
More free tools: http://www.socialbrite.org/2010/12/16/12-free-tools-to-measure-your-social-influence/


Still Asking How?
How do you create content
on social media that attracts
people to your site?

How do you use social media
to increase visitors to your
site?
How can we use social
media for online
fundraising? @sarahmworthy| @tendenci | @NET2Houston
How is the wrong question - often hear people ask me “how” to do it - but the real question you should be asking isn’t how? - it’s
why? (next slide)


How?

What?

Simon Sinek spoke in a TED talk on How Great Leaders Communicate and he talks about the golden circle. This is so true for
creating great content that inspires, engages and guides people.
It’s not what or how you do it, it’s why you do it - focus on your organization’s why!

Instead of asking how to do all of this - start with answering Why you do it?

Are you focusing on the outer circle tasks only?
Key to success is to start in the center and work your way out when creating your strategy and implementing your social media and
online fundraising campaigns
1) Your cause should always be the central focus of your communications, not you, not your organization, but the reason - the why
2) What is interesting about your cause? what needs does your cause have? what is relevant around your cause now?
3) Who beneﬁts from your cause? Who is part of your cause (volunteers, sponsors, staff, benefactors, donors, members) What is
being said about your cause? Who is talking about your cause and what are they saying?
4) Now this is easy - take what you’ve written down and researched and create your communications strategy using that information

What do People Share Most?

This Kangaroo With A Broken Arm
thinks you'd have a better chance of finding someone if
you'd just have the confidence to put yourself out there.

This hedgehog with a daisy in
her hair wishes you would
spend a bit more time
volunteering.
This Lion
just read your drunken status
update from last night.

http://www.buzzfeed.com/expresident/animals-who-are-extremely-disappointed-in-you

What do people like to share? (some go-to ideas to look for when crafting shareable content)

** remember - ask yourself “Would I share this on my personal network?” before you post for your organization. IF you
won’t go share it, why would you expect anyone else to?

Animals who are extremely disappointed in you - look at the shares, this is in less than 4 months

Here are some “social media go to ideas” for share-able content - remember to keep the content focused so that it also talks about
“WHY you/your org does the work you do”

1) Facebook, Twitter, and Google+ should be your go-to’s.

2) Pictures and Videos are Share-Able

3) cute animals, food, people (especially kids)

4) stuff about them - people love to share and talk about themselves - so share stuff about people who care about your cause.

Here are some examples


(ie how do I know what people will read and share, versus ignore?)
Tailor your message so it is shareable - and also communicates your organization’s objectives.
Example:
BARC is Houston’s city animal control. Their why is because they don’t want to have to ever put an animal to sleep who could have
a great home - so they share content that will encourage people to adopt pets. Pictures like how cute these cats are bring out the
animal lover in all of us. And, when you share the cats in bikinis photo on your Facebook wall (who here really wouldn’t share this?)
- look at how you also share the information about their adoption program?

Look at who is mentioning, sharing, and retweeting your posts and what content is being shared
1) Note same people repeatedly sharing - those are your strongest digital supporters - reach out to them and develop the
relationship
2) Note trending content topics? the content your org writes with the most “shares” should be noted, and measured to create your
content marketing strategy
for BARC Houston on twitter, people were talking about what people did with their pets, etc...

Storytelling is a complicated subject for people to wrap their brains around - It gets simpler if you focus on:
1) make the story about someone else, not you or your organization - like here with the owner and his dog
2) make sure the story is focused on the WHY your organization exists (in this case, BARC’s why is getting pets into good homes,
so they can share a story about returning a pet to his home instead of having to go to the shelter.)


NonProfits + Social Media = Doing
Good Online Powerhouse

(how to use your content, social media, and your website to win!)
NonProﬁts can do awesome things with social media, if you do it the right way - and that starts with your website because, as I
mentioned earlier - your website is where you are sending your social connections and “closing the deal”


Your website is Homebase - and if you can make sure your website is in tip-top shape, then when new visitors find you through social
discovery, you’re website will have everything they need to find handy, especially your donation page

Here’s an example of a great nonprofit organization homepage layout
1) donate calls to action in the navigation, header above, and in the body below the fold. (the footer is cut off and there is more info
there)
2) Integration with social media: flickr, twitter, youtube, facebook - bring your social content to your homepage (helps with SEO and
offers new visitors validation they are on the right page and shows social cred)
3) direct information about what to do, about us, contact form, etc.


Donation Magnet Checklist:

Does your website and donation
page match your Brand?
Do forms take less than 2 clicks
to submit?
Do you have clear call to action
buttons to Donate?

http://blog.tendenci.com

I’m going to share 3 small things that most nonproﬁt websites are doing wrong that, if corrected, could lead to big improvements
because you don’t want to lose the donation when they ﬁnally leave Facebook and visit your website..


???
Am I on the right site?

???
Who am I giving my money to?

The org’s site has an entirely different look and feel to it going from the donation page to the form to sign-up.
Additionally - the new donation form doesn’t even carry the other site’s name or logo and when I saw this, my ﬁrst thought was “am I
on the right site? who am I really giving money to?”


Keep the donation pages simple, make it as easy and few clicks as possible to increase donations
Integrate social **
You can see here how Mission Australia has a consistent look and feel as you move from the homepage to the donation page. The
donation page makes it simple for anyone to select their option - one off/supporter, how much, and info about where the money is
going to.
Tell people where their donations are going to be spent:
break it down into something people understand:
$5 feeds one of our sheltered animals for a month


Does your website
and donation page match
your Brand?



Let’s Become a Member!

Let’s join Texas State Aquarium!


And I still haven’t been asked for my credit card information so there’s no telling how many more clicks... this is ridiculous!


Do forms take less
than 2 clicks to submit?

That was painful - don’t subject your donors to that process...

if they have to click more than twice to take an action on your site - you’re losing donors and supporters.


Where are the donations/sponsor call to action buttons?

Don’t forget to include calls to action for financial support! Tell people exactly what you want them to do, and you may have different
actions based on who shows up, so make all of them easy to find.
Looked everywhere and if there is a request for sponsors/donors - it is not easy to find - did I try the sitemap? - nope, there is no
sitemap!!!???

*as a note - this is a brand new site and I know the amazing peeps at Netsquared.org are still finding things they missed and
correcting them as they migrate from their old site. *


Do you have clear call
to action buttons to
Donate?


You Think You Can...

... Here’s How You Start:
Image: http://kimpeccable.wordpress.com
So - I’ve given you some tools and tips on how to develop a strategy for your social network to integrate it with your website and
move past just believing to having a solid plan

Now - I’m going to go beyond the basics and share some of my own “secrets” for social media marketing


The Most Successful NonProfits

Think Differently!
Image: http://testifycomm.wordpress.com
Think of ways to get a little money from a lot of people - that’s really where social media ﬁts into your strategy.

It really all goes back to Chris Andersen’s theory of “The Long Tail” and while large sponsorships/donations are great - successful
nonproﬁts view their organization more like a “social enterprise” where the goal is to provide services, training, and educational
opportunities through membership programs. These organizations think donations should come in large and small packages, and
the bulk of the organization’s revenue should come from offering value back to the community.

With the younger generations’ tiny savings and poor economy, those little donations help.

Social media is a way to reach a lot of people with very little cost to you.


Listen Strategically Image:
cafepress

Do you know what you’re listening for? Or are you just trying to wade through everything on the internet, overwhelmed by all that
incoming data?

How do you listen better? You start tracking and measuring what people strategically:

Homework/Action Item #1: signup for one monitoring tool to start monitoring what is being said about your organization and
automatically notify you.
tip: solve people’s problems on social media as a way to “start the conversation” - look for problems you know how to solve and
respond with an offer to help

set-up monitoring of what’s being said about you, your organization, your cause, and who’re the inﬂuencers in your niche on your
social channels?
Make a list of things your donors have in common with your organization and then ﬁnd other leaders in those interests on twitter,
facebook, linkedin and start listening and joining in on conversations. (Branch out from talking about just one main topic)
Tools:
Google Alerts
http://addictomatic.com
tweetcharts.com - reporting on tweet trends based on a keyword/phrase you enter
https://www.vizify.com/tweetsheet
http://sxoop.com/twitter/
http://www.whatthetrend.com/


Make it Personal, With Lists!

twitter list image: http://mashable.com

strategic listening - I use tweetdeck (free), and create twitter lists - some private/some public.
I use tweetdeck to add columns based on my lists, and hashtag searches, you can search trending topics

I also search for problems people have that I know how to solve - that’s my #1 tip for starting a new conversation with someone
online that you don’t know - solve a problem for them (provide a link to a page with the solution, offer to introduce them to someone
who can solve their problem) - notice them, show you care and that you can help.

Be helpful


Make Sharing Easy!

Image:
cafepress

Pick one:
Make sure every one of your organization’s social media site accounts links back to your website:
Add a sharethis.com or addthis.com widget (or another one - I just like these 2 the best) to your blog or website
Integrate your social media feeds with your website homepage
link from website to social proﬁles, especially your website’s donation “thank you” page - make it easy for donors to share their
support with their network!!
“What a lost opportunity to convert their donors into Facebook Fans, Twitter and Pinterest Followers, and blog subscribers!”
Thank you email newsletter - put your social links in there too - after someone donates, the best thing you can do for your
organization is get them to tell all their friends about it!
http://sparked.com - ﬁnd online volunteers
http://addthis.com - easy and free way to add any social sharing buttons to a website


Make a Donation On Your
Website

Download this presentation and find additional resources: http://
tendenci.com/social-strategy

most nonprofit websites make it 7% (or more) harder to donate online than to purchase something from an ecommerce site -
people want to GIVE you money, and you make it harder on them? what’s the process for your nonprofit donation form? go online,
donate $10 to your cause and more importantly, pay attention to the process
is it more than 1 page/click to donate? how much personal information are you asking for and how much do you really need? how
long does it take to complete? do they get a confirmation email? what does the page you go to after the donation is complete look
like... how can you make that better?


Use Flickr and Youtube

http://www.ﬂickr.com/good/

http://www.youtube.com/nonproﬁts

multiplatform conversations increase engagement

TechSoup's international partners in Australia, Hong Kong and the United Kingdom are now accepting applications from qualifying
organizations in those regions. To participate in the Flickr donation program, apply directly to either TechSoup itself or one of the
partners listed below:

Videos and photos are a great way to share your organization’s “Why” - particularly when we’re talking about transparency.
A photo or a video is much harder to refute and adds to your credibility

Aside: Format matters too:

According to the Buddy Media report, Strategies for Effective Tweeting: a Statistical Overview, “tweets containing
less than 100 characters receive 17% higher engagement than longer tweets.” While Twitter limits your messages
with their 140 character limit, Facebook, Google + and others do not so keep the 100 character limit in mind.


Engage on 3 (or more) Platforms

multiplatform conversations increase engagement


Aussie NPOs and Social Media

How to integrate the new Australian regulations and social media guidelines into your social media marketing campaigns.
Retweet more! (especially during events)
On average, Australia’s non profits tweet roughly once a day and re-tweet once every three days.
Use a hashtag! (ie #NET2) - monitor the hashtag (you can save it, use it to retweet, tip: obtain a hashtag and a twitter account that
are the same, so no one can create a user name with your hashtag and start maliciously tweeting from it)
Only 1 in 10 Australian NFPs use Twitter hashtags. indicating a lost opportunity to gain greater coverage from individuals and
organisations that use hashtags to monitor news and information delivered through this classification mechanism.
Use Lists!
The low rate of non profits in Lists also indicates that this research and classification mechanism isn’t being encouraged as a
method of branding
exposure.

screenshot and save anything you delete on your website to avoid scandal (australian tip)


Transparency

Tips to do this:
1) create a page on your website that has your social media policies and link from your social profiles
2) include calls to action on the page so people can quickly (remember the 2 click rule) get to a donate or support /join/volunteer/register etc (go
back to your primary objectives to determine where to focus)
3) don’t make it a wall of text - use this The Fundraiser and the Organisation must ensure that:

the Organisation is correctly identified by name, street address and ABN or other registration number;
{where do they do this on profiles?}
the general class of Beneficiaries that the Organisation serves are identified so that viewers of the Social Media Site are aware of them;
{where do they do this?}
individual Beneficiaries are not identified without their consent; information on the Social Media Site is regularly updated; to engage with
content that’s relevant, interesting, and about your WHY?
The Fundraiser or the Organisation may install a link to another website in order to inform viewers of the Social Media Site about the terms and
conditions of any offers or Events.

Accountability

1) I would just schedule a daily tweet that links to the information on your website and you can even have fun with the law a bit and joke that
you “have to do it” and so you just auto-scheduled the tweet daily forever ;)
2) this information is all generally on your donations page (or should be) so just link straight there - remember social sharing buttons, or have a
donation landing page just for social linking for easier measurement
4.1 The Fundraiser or the Organisation must provide the following information on the Social Media Site:
4.1.1 4.1.2.
4.1.3 4.1.4
how Donations are to be collected;
general information about security measures used to protect collection of funds;
how Donations are receipted;
how the Donors’ identity is protected from publication on the Social Media Site

Respect

Respond Quickly, Don’t Delete, Don’t Feed the Trolls
My main thing here is you have to now appoint someone and maybe you didn’t have a full time person -
1) whoever is responsible should get in the habit of a daily review of content - use a checklist google doc with all the accounts and dates, and if
anything needs to be deleted, screenshot beforehand and save the images and links then delete. Post this on your website where you are allowed
to have it - link to it from your policies page and tell people “here is what we deleted, and why” (could be your blog post content- each time you
delete something just blog about it and voila -multitask efficiency!)
Also - make sure items that are not deleted are referred to in the document as “didn’t delete, but this is questionable, or here is why I felt this
should be here” so that you have a record that can be audited showing your compliance
2) include “spam” opt-out options on your newsletter and have a place on your website people can submit to be removed, have instructions on
how people can remove themselves from facebook/goolge+ and other social networks (because you can’t remove them, they have to)
Tip* don’t put an intern in charge
How do you identify offensive and negative comments?
Here’s an example of comments to one post by Planned Parenthood on Facebook -
Any of these could fall within the general definitions so how do you decide?
Best advice - make clear policies and post them on your website, link from your social media profile page to the policies and define
what that means for your organization
remember: go back to the “WHY” and stay on focus
5.1 The Fundraiser or the Organisation will promptly remove comments about the Organisation or Event or other activities of the
Organisation if the Organisation considers the comments are likely in any way to be misleading or deceptive or damaging to the
reputation of the Organisation, Event or activity, Donors or Beneficiaries.
5.2 Spam will be removed immediately from the Social Media Site.
5.3 The Fundraiser or Organisation should take care to avoid sending spam to Donors, Beneficiaries or other Social Media Sites.
The Fundraiser or Organisation should take care to ensure that images of Beneficiaries comply with the FIA Standard of Ethics and
Professional Conduct.
The Organisation should appoint a person to review and moderate the Social Media Site to ensure compliance with this Standard.

Three good rules of thumb for responding to positive feedback include:
Thank them. Thank your audience for the kind words they leave on your blog post, Twitter or Facebook wall.
Return the favor. Is someone sharing your original content on Twitter? Take note of their latest post and share it with your network.
Addthemasaguestcontributor.Takenoteofthoseindividualswhoreallyhavethe voice and passion to contribute something of value that
your community will relish.

Respond Quickly, Don’t Delete, Don’t Feed the Trolls


"For me, it's not the technology, it's
the people and their behaviour.
Technology is not necessarily going
to help to fundraise. It's going to
remove the barriers to fundraising."

~ Laila Takeh, head of digital engagement at Unicef

http://www.guardian.co.uk/society/2012/may/17/charities-text-giving-donations
Social media was simply an enabler, said Kieran Hines, practice leader, global ﬁnancial services at Datamonitor, who felt that "the
next step has to be around how you collect donations". He added that very few charities had mobile-optimised websites: "It's very
hard to see a charity's page, let alone donations page." Maryam Mossavar, industry manager, education, non-proﬁts and government
at Google, agreed that the challenge with technology was to make all the platforms accessible.


Download this presentation and find additional resources:
http://tendenci.com/social-strategy

Thank you!
Let’s Connect!
If you have questions, please email:
@sworthy@tendenci.com
or Tweet:
@sarahmworthy


Thanks again!

The Secret to Increasing Your NPO’s Online Donations using Social Media

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