The document proposes several solutions to maximize engagement with the Big Machine Label Group brand across social media platforms and promotions. It suggests developing a unique voice for the BMLG brand to use consistently. Examples provided include optimizing existing social media accounts, creating branded video content, and building an online community portal with exclusive perks for members. Partnerships and promotional activities like a booth at concerts are also recommended to further engage fans. The goal is to capitalize on opportunities to benefit artists and fans through revolutionary marketing strategies.

2. In 2005, you launched a dream and grew!
industry leader that has set the
it into an !
Bar so high I
imagine
can’t!
working !
for anyone !
else.!

3. In
2012,
I want to launch
my DREAM and become Big
Machine’s newest Agent of Next !

4. I have THE
RE
LUTION
VO
SO
And
my
proposi1on
comes
with
virtually
ZERO
risk
and
yields
INFINITE
rewards!
Engagement Growth Sales

5. The Vision!
To further develop BMLG into a brand with its own unique voice
that engages and unifies the fan base of all BMLG artists
Let’ s rev o lut ionize t he
way t he game is played!

6. BMLG is the fun label ,
with an INCREDIBLE story,
the best artists,
most passion for innovation!
and the

7. Let’s capitalize on all
that BMLG is and make
the best, even better!
using a brand strategy that greatly !
benefits artists and fans.!

8. Right now, BMLG is only engaging
12,000 likes
as
a
brand
52 mil l ion l ikes Ar1sts
17,000 followers
as
a
brand
21 mil l ion f o l l owers Ar1sts

9. I have developed a plan to:
• Maximize
opportunity!
• Deliver more to
artists and fans!
• Revolutionize
the status quo!
Fans crave more
engagement!

10. L et’s start wit h Media Solutions!
More
people
communica1ng,
connec1ng
and
interac1ng
=
with
the
BMLG
brand.
More
exposure
for
all
BMLG
ar1sts.
Develop a unique and fun voice for the BMLG brand
to use in all media, promotions and marketing delivery.

11. conducted
a
research
study
to
discover
the
behaviors
and
levels
of
engagement
of
music
and
concert
lovers.
Fans crave
engagement
and want to
share their
interests with
friends!

12. Examples of
Social Media Optimization!
Strategies for both:
• Fully
integrate
with
BMLG
branded
Instagram,
• Post
quality
and
consistently
Pinterest,
etc.
• Crea1vely
share
the
news
of
all
• Add
links
to
ar1st
Facebook
pages,
and
the
ar1sts
concert
informa1on
• Throwback
Thursday:
Feature
• Have
weekly
or
monthly
“features”
old
photos
of
ar1sts,
old
music
• Post
community
building
updates
videos,
etc.
• U1lize
promo1on
“features”
for
ar1st
releases
i.e.
13
Days
• Aggregate
TwiYer
list
for
all
BMLG
ar1sts’
• of
Taylor
or
Family
Feud/Family
TwiYer
feeds
MaYers
spoof
for
TBP’s
new
• Promote
the
use
of
#hashtags
for
concerts,
album
events,
promo1ons,
releases,
etc.
• Post
fan
photos
and
recaps
• Re-­‐Tweet
when
relevant
to
promote
from
shows
heightened
level
of
fan
engagement
• Adver1se
other
media
pla[orms
and
their
promo1ons

13. recently
studied
A
Day
In
the
Life
of
TwiYer
and
discovered:
This confirms a huge opportunity for
BMLG. People love sharing photos and
seeing their friends’ photos.

14. Examples of
Social Media Optimization!
• Integrate
with
other
media
• Integrate
with
ar1sts’
accounts
pla[orms
• Start
BMLG
brand
account
• Board
ideas:
Ar1sts,
Machinists,
This
• Track
with
#hashtags
for
special
events
is
how
we
roll,
Big
Machine
TV,
• Promote
and
share
Official
music/lyric
videos,
All
access,
Bucket
list,
Pinspira1on,
Outnumber
Hunger,
Award
shows,
Radio
friends,
BMLG
Style,
etc.
Film
variety
of
video
vigneYes:
Big
Machine
Label
Group
• Short
Q&As
to
get
to
know
ar1sts
• Backstage/behind
the
scenes
footage
• Hobbies
and
interests
• Behind
the
scenes
stories,
pictures
and
video
of
photo
shoots,
album
shoots,
making
of
lyric
videos,
talk
to
Neil
Perry
about
his
design
for
the
sophomore
album
cover,
etc.

15. More
suppor1ng
findings
from
Fans are
}
wait ing t o
hear fr om
BMLG!

16. Examples of
Social Media Optimization!
Online community portal and
• Add
interviews
with
ar1sts
to
sta1on
• During
interviews
play
music
that
the
BMLG mobile app
ar1st
likes
• Use
CrowdTwist
or
similar
service
to
• Stream
audio
from
concerts
on
BMLG
create
custom
online
fan
sta1on,
especially
for
concerts
sponsored
community
to
incen1vize,
recognize
by
a
Clear
Channel
radio
sta1on
and
reward
fans
• Offer
exclusive
incen1ves
and
benefits
to
members
• Access
to
exclusive
contests
and
• Offer
a
BMLG
freebie
with
merchandise
giveaways
purchase
at
shows
(loaded
iTunes
card
• Cross-­‐promote
all
BMLG
ar1sts.
of
BMLG
ar1sts,
free
BMLG
t-­‐shirt
etc.)
• Integrate
media,
promo1ons
and
• BMLG
Machinist
Badge
marke1ng
efforts
• Roadie
Badge
• Integrate
bi-­‐monthly
newsleYer

17. More
suppor1ng
findings
from
B uild an exclusive
c ommunit y and
t hey wil l c ome!

18. Promotion Solutions!
Free Wi-Fi : At
BMLG
ar1st
concerts
offer
free
Wi-­‐Fi
as
a
fan
perk
and
to
encourage
social
media
uploads.
This
can
be
made
possible
through
a
partnership
(i.e.
Verizon)
Exclusive incentives for BMLG followers: Access
to
M&Gs,
special
tapings,
1ckets
to
award
shows
and
events,
opportuni1es
to
be
an
extra
in
a
music
video,
unique
merchandise,
etc.
Partnerships: Encourage
and
create
more
special
promo1ons
through
partnerships
like:
Clear
Channel,
Brickyard
400,
Outnumber
Hunger,
etc.

19. Promotion Solutions!
BMLG booth: At
fes1vals
&
select
concerts
have
interac1ve
booth
with:
• Merchandise
• Ar1st
memorabilia
• Photo
booth
with
uploads
to
Instagram,
and
online
community
• Pre-­‐loaded
iTunes
cards
with
new
ar1st
music
• Cardboard
cut
outs
for
photo
ops
• Small
freebies
like:
fake
taYoos,
lanyards,
hot
wheels
cars,
koozies,
race
flags,
water
boYles,
and
guitar
picks
-­‐
all
with
the
BMLG
logo

20. Marketing Solutions!
Cross-promote artists
in a variety of ways
There are TBP fans who
would also love Greg!

21. Marketing Solutions!
Create a distinct voice for brand:
BMLG
is
the
charisma1c,
fun,
independent
label
bea1ng
all
of
the
big
dogs.
Create
this
voice!
Use the voice to convey the
BMLG story and promise:
• Other
labels
do
not
have
this
same
advantage!
Capitalize on brand power: • Ar1sts
come
first
at
BMLG
As
you
market
and
promote
the
• Willing
to
break
down
walls
BMLG
jewelry
and
clothing
line.
• Family/community
atmosphere

22. Marketing Solutions!
The
Live
BIG
Campaign
Live
BIG—Celebra1ng
those
who
dream
big
no
maYer
what
their
circumstances.
There’s
winning
and
then
there’s
winning
despite
the
greatest
of
odds.
Submit
an
underdog
photo
with
cap1on
or
video
and
take
part
in
the
Live
BIG
movement.
Your
Facebook
profile
picture
will
be
added
to
our
digital
mosaic
flag,
created
in
support
of
the
men
and
women
serving
our
country
and
all
of
those
dreamers
and
innovators
who
refuse
to
accept
the
status
quo.
Fully integrate media and
marketing strategize to
maximize exposure and impact.

23. Impact!
In one year I can
get BMLG a 300%
increase in media
interactions!
media! That’s more!
tweets! Re-tweets!
likes! impressions!
followers! shares!
engagement! comments! favorites!

24. Impact!
I will set
promotion! goals to:! growth!
satisfy fan
demand for
exclusivity!
Build Increase
awareness fan base of
of bmlg all bmlg
brand! artists!
Strengthen
community and
fan loyalty!

25. Impact!
I can put BMLG on target to:!
increase sales
of music, merch
and concerts tix!
use holistic marketing!
approach to
sales and growth!
develop a
sds
brand that
even more
artists and
fans want to
be part of!
sales!

26. Bringing
BIG
ideas
into
focus!
Sarah
M ontgomer y