3. Structure:
•Morning Session: (10 – 12.30) Integrating Social Media
into Academic Research
•Afternoon Session: (1.30 – 4) Becoming a Networked
Researcher
3
4. Rationale ...
The effective use of social and participative media is increasingly
becoming a key requirement in 21st Century academic practice and
professional development
This statement raises more questions than it answers:
How can you integrate these technologies in to academic
practice?
What do you need to consider in designing & maintaining a
professional identity online
Why should I be involved?
4
5. Key Aims ...
•Introduce the common ground between Web 2.0 and
academic research practice
•Illustrate how a range of social media applications / tools can
be integrated into research and researcher development
strategies
•Address wider concepts of digital identity, collaborative
practices, ownership of knowledge, data protection and ethics.
•Present a range of e-resources designed to support early
career researchers
5
7. Morning Session: Integrating Social
Media into Academic Research
•Understand what social media is & how it
can be used for academic research
•Gain an understanding of the range of
different applications available & critically
evaluate / reflect on what they offer to the
research process
•Understand the ethical considerations
surrounding the use of social media in
research
7
8. What is Social Media – Activity 1
•What do you understand by the term social media?
In two / four groups try to create a working definition of social media
including:
•Some key words / phrases & principles that you would associate with
social media
•Record your thoughts on the Google Doc
8
9. My Definition ...
In this workshop I use the term ‘social media’ to refer to
Internet services where the online content is generated by
the users of the service. Social media rely on Web-based
technologies to turn discrete, usually rather short, user
contributions such as status updates or comments into an
activity stream. Examining social media therefore requires us
to think about how social tools facilitate the production
and dissemination of information, and how they enable
people to discuss and consume this information.
9
10. •Broadly speaking the majority of definitions include references
to:
•The web as a platform i.e. To use it to carry out a range of
tasks such as editing, image sharing, email, which previously
had to be done using different applications
•The participatory web i.e. Editing & interacting with peoples
web sites rather than just reading them
•The web becoming a dynamic and better organised medium
(http://www.jiscinfonet.ac.uk/infokits/social-software/definition)
10
11. Types of social media – The Conversation Prism
http://www.theconversationprism.com/ 11
12. Ok so now I
know what
types of social
media there are
BUT ...
How can it help me with my research?
12
13. 1 • Exploring Research Questions & Problems
2 • Collecting & Managing Information
3 • Networking & Collaboration
4 • Dissemination
Stages of Research Process
13
14. Activity: Discussion on Practice
In two groups consider the following
questions:
How do you make sense of your academic
or professional practice i.e. What you do
How social media might be useful or
disruptive to your academic or
professional practice
Summarise using key words / phrases
using the Google Doc
14
15. How do You Manage Information?
In groups consider how you
manage information now:
Write 5 top tips to share with
the group using the Google
Doc
What applications can help u
collect & manage info ...
15
16. The Art of Simple Syndication
The navigation & management of digital
environments through the syndication &
aggregation of multiple sites & services =
RSS (Really Simple Syndication) through
RSS you can subscribe to multiple sites, blogs,
podcasts etc
Types of RSS / Feed Readers
Web based
Browser based
Desk top based
Activity: 3-Step Guide to RSS – Follow the details on the hand out to
begin to create your own RSS feeds
16
17. Collecting & Managing Information
Using Evernote Video Guide
Mendeley Fact Sheet
Reference Managing
17
19. Theory Behind the Tags
Social reference management & bookmarking
rely on the power of tagging – the increase in
volume of information with an emphasis on
sharing & collaboration makes it essential
3 Categories: Personal, Social, Collaborative
Tagging also prevalent in blogging and
content sharing sites like slideshare, flickr,
youtube
19
20. There are some things to consider when using tags:
Personal: Personal organisation / management of
bookmarks, searchable tag list / cloud
Group: Participatory / democratic knowledge base
Social: Use as search engine, keyword / user search other user
bookmarks ,subscriptions / networks
Tagging (in)consistency - intrapersonal & interpersonal
20
21. Networking & Collaboration
•Represent the links &
interconnection between
individuals & subject matter
•Traditional – not easily
identifiable
•Social media / web easily
identified
21
22. Online Social Networks
A number of tools
provide social,
supportive & critical
environments for
participation &
collaboration
22
24. Synchronous Meetings
Tools enable
individuals to conduct
Features: live ‘real time’ meetings
VOIP etc. online
Text Chat
White Boards Beyond web
Polling conferencing
24
25. Online Sharing Tools
•Sharing of academic content
in different mediums
•Dissemination to different
audiences
•Tagging and annotation Check out my scoop.it
below:
•Content can be linked to /
embedded in other sites
25
26. Wikis: We’ve all heard of wikipedia but what
about these ...
#phdchat wiki
#phdpostdoc
wiki
Free, online collaborative writing spaces that use
simple formatting rules.
Multiple authors
Allows individuals to edit the work of others
Continuous
26
29. Collaboration & Social Media
Participation + Consensus + Reflection = Collaboration for knowledge creation
Social networking is not
collaboration
A number of tools within social
media / networking contexts can
X lead to collaboration but they do
not necessarily mean that
collaboration is taking place
Collaboration is not longer hours
of chat
29
30. Discussion on Networking &
Collaboration
In your groups draw on your own academic practice to discuss
situations where
1. Networking is important
2. Collaboration is important
What sorts of activities are involved?
What sorts of artefacts (documents) etc are required & how can
social media contribute to them
Write your answers on the Google doc
30
31. Pros & Cons
From the session so
far consider the pros
and cons of using
social media in
research & add to the
Google doc
31
32. Ethical Considerations
•No Clear cut way of doing internet enquiries
•Lateral surveillance or peer monitoring i.e. The work of watching one another has
implications for how research is seen as supposed to traditional forms of
observation
•Professional identities and usernames – questions of trust & disclosure
•Public, private or third space – is it private info in public space?
•Audiences
•Data ownership
Ethical considerations when
using social media in
research ...
32
33. Re-Cap ...
•Introduce the common ground between Web 2.0 and
academic research practice
•Illustrate how a range of social media applications / tools
can be integrated into research and researcher
development strategies
•Address wider concepts of digital identity, collaborative
practices, ownership of knowledge, data protection and
ethics.
•Present a range of e-resources designed to support early
career researchers
33
34. Outline – Afternoon Session
•Intro
•Practical Exercise A – Introduce yourself / your
research in plain English
•The importance of establishing an online
presence
•Practical Exercise B – Use Personas to see what
the internet thinks of your right now
•Things to consider when writing for an online
audience
•Using Twitter to promote your blogging activities
– 10 ways academics can use twitter
•Practical Exercise C – Your research in 140
characters
•Digital professionalism
•Practical Exercise D - What not to share
•Useful Resources & Discussion
34
35. Introduction:
This session will:
Give you all the tools you need to create your online presence, via an information
Professional blog
35
36. This session isn’t about
“Monetising your
“Getting millions
blog”
of subscribers”
36
37. It is about ...
Platforms Features Steps Best
Practice
37
40. Visit the Training Blog
•Go to:
www.networkedresearchertraining.wordpress.com
•Sign in with the generic username:
(username) genericcontributor1
(password) networkedentry
•Publish a blog post, just a short one – introducing
yourself, your work & why you came to this workshop
40
41. The
importance of
an online
presence ...
What if your CV is not enough By Dr.
aka why should
Inger Mewburn RMIT University Australia I bother?
41
42. Reasons why you should be
online:
There are a million and 1 research
professionals already online
People will Google you anyway
It can lead to all sorts of opportunities
& most importantly ...
Recruiters are increasingly looking to online
reputations to choose between candidates
42
43. My Online Experience
•Active profile since 2005 as part
of my PhD data collection MY ONLINE PORTFOLIO
•Post PhD involved in a range of
online projects which led to ...
•E-Learning Development Advisor
at KCL / Book Contract / Feature
Blogging
43
44. Practical Exercise B
Use personas to see what the internet thinks about you right now
Click on the link & follow the instructions ...
Personas is a data mining tool that searches the web for articles that
include your name – is the result what you expected?
Compare the personas themes with a straightforward Google search of
your name
44
45. Thinking about blogging
Everything you need to
Blog writing: know about blogging and
Cultural Identity the order in which it
biography, citizen activism, journalism
Individual activity – personal, subjective, expressive
should be done by Ned
Potter
Writing skills:
Regularly – become disciplined
Informality – opportunities to explore different writing forms
Generality – conveying complex information to non specialists i.e. Promoting research to wider audience
Contexts:
Risk (free)? Shape ideas and formulate thoughts and concepts
Work in progress – raw material for thesis, conferences or journal papers
Emphasis on personal experiences / perspectives / opinions
Thought: Should you mix professional and personal
45
46. Blogging & Peer Review
•Blogosphere – community of bloggers who read, link to and comment on other
material – comments and pingbacks = to feedback and review
•Traditional Forms of Peer Review – Formal support and feedback structures from
experts and peers – limited in scope and frequency
•Do Blogs stand on the boundary between research & wider communities?
•Does Blogging circumnavigate or cheat the peer-review process?
46
47. Blogging: Process & Reflection
•Narrative:
Journal style entry provides narrative structure i.e.
doctoral process (following blogs)
•Reflective:
Demonstration and documentation of process
•Navigation:
searchable tool either chronologically by time or
conceptually by category
47
48. Micro Blogging: Using Twitter to Support your Blogging
Activities
10 ways academics can
use twitter by Salma Patel
@kingsrdp Researcher Development
Unit
@sarahthesheepu Me
@networkedres My blog supporting
researchers
#phdchat useful twitter hashtag
48
49. Twitter is Great for Networking
Online social networking, as a 49
head start for face-to-face
networking
50. Links
I get countless links about things I am
interested in from people who know
more about them than I do or look from a
50
different perspective
51. Ask Questions ...
Sometimes Google isn’t
enough ...
You can use twitter to ask questions & get
advice & support from a range of sources
Use # tags like #phdchat to connect with
likeminded people
51
52. Listening In ...
When 2 or more people you are following are
having a conversation their tweets can provide
all sorts of information and ideas ...
52
53. Promotion
Twitter generates an enormous amount of traffic to
blogs – if people re-tweet your links, the views increase
exponentially. Tweets can add to the discussion too ...
How I went from blog to print via
twitter ...
Original article
THE Online article
LSE Blog
53
54. You need to give a little too ...
If you only use twitter for self-promotion people will
tend to ignore you. You will get much more out of it
if you become part of a community, tweet links to
other blogs re-tweet etc
54
55. Practical Exercise C
Your research in 140 characters ...
•Log in to twitter - with your own account or
Username: CAcademic
Password: connected1
In 140 characters create a tweet about your thesis / blog post you created
earlier
Then ..
•Use the hashtag #phdchat to introduce yourself to the wider community
55
56. Digital Professionalism
•You are a professional, you are marketing yourself and your work
so there are some things you should share and others you shouldn’t:
•Should you share personal photos
•Should you be ‘friends’ with students or let them follow you on
twitter?
Things to consider when establishing
your online identity / what not to
share ...
56
57. Practical Exercise D: What not to Share
•Split into groups and consider 2 things you would want to share
online about you and research and two things you wouldn’t and
why?
•How To tell your supervisor you want a divorce: In pairs read the
article on the handout and then discuss whether or not you think it
should be posted online
57
58. Managing Your Digital Identity
http://www.theconversationprism.com/
Sarah-Lou – daughter, friend, dancer, Dr. Sarah-Louise Quinnell – E-Learning
agony aunt, Advisor, Graduate School
KCL, academic, researcher
@sarahthesheepu – blogger, social media persona a combination of the
58
two
60. Summary ...
•Plugged into the wider profession
•Helps to ensure you are a reflective
practioner
•You never know where it might lead
•It’s FUN
60
61. Re-Cap ...
•Introduce the common ground between Web 2.0 and
academic research practice
•Illustrate how a range of social media applications / tools can
be integrated into research and researcher development
strategies
•Address wider concepts of digital identity, collaborative
practices, ownership of knowledge, data protection and ethics.
•Present a range of e-resources designed to support early
career researchers
61
62. Useful Resources
•Follow @kingsrdp on twitter
•Graduate School Blog
•#phdchat group on twitter & wiki
•Post-doc forum
•The Thesis whisperer
•The Research Whisperer
•Networked Researcher
•PhD2Published
•Phd-viva.com
•The Guardian Higher Education
Network
•Social science space
62