2. www.approachthemarket.co.uk
Social Media For Jobsearch?
Why Bother?
● Figures from
Lindsay Pollak:
● 70% of employers
rejected a
candidate
because of
information they
found out about
them online
● 85% of employers
say that a positive
online reputation
influences their
decision making
process
● Careerbuilder state
53% of direct
Employers & 83%
recruiters use social
media to 'look you up'
3. www.approachthemarket.co.uk
So What Do They Find?
● Google yourself
check first 5
pages
● What other
tools?
● Are you even
listed?
● What does
good look like?
● Ok that's bad now
what?
● Use the big three of
the moment:
Facebook / Twitter /
LinkedIn
● Lock down your
relevant security
settings
5. www.approachthemarket.co.uk
LinkedIn Powerhouse
● 75million
professionals &
still growing
● All top
companies
represented
● Diversity from
top to bottom
● Over 150
industries
● Made for purpose-
professional
networking
● Strong SEO will
influence Google
● Get Found: Used by
Recruiters: what do
they find if they
search for someone
like you?
9. www.approachthemarket.co.uk
40x more likely to get contact
if profile complete
From Mark Williams
● First name – what
you are known as
● Headline who you
are professionally
120 characters
● Doc spell check
and format
● Keyword Rich
● Public profile
relevant to your
name
● Picture of headshot
● Interesting avoid
controversial
● Contact info
● 3 Recommendations
11. www.approachthemarket.co.uk
Summaries
● Skills and competencies
● Keyword rich
● Look good
● Engaging : not just pretty, conversational
in style draw you in, invite further contact
● Ask for what you want. Don't ask won't get
● Debate on open job seeking
13. www.approachthemarket.co.uk
Personal Branding
● What is it?
● Elevator pitch, value statement:
● Jorgen Sundberg
● Who You Are
● What Value You Provide
● How You Do It Differently
● All In One Sentence
● Brand v Branded
● Be yourself : “Everyone else is taken”
16. www.approachthemarket.co.uk
Transferable Experience
● Gayle Howard :Look at any projects you
have been involved with
● What were you required to do?
● How many and structure of team?
● Difficulties to overcome, personal /
professional?
● What action did you take?
● What part did you play?
● How did you present results?
● Feedback or award?
17. www.approachthemarket.co.uk
Achievements
● Selected for...out of...
● Devised.. created...
● Raised 'x' for 'y'
● Reduced, increased
“Composed 3000 word management report on 'x'
Scanned volumes of mixed data whilst simultaneously
juggling demanding schedule of competing deadlines.
Ref up to date internet sources confirming validity,
received 93% score”
18. www.approachthemarket.co.uk
Now What?
● Job searching on Linked In
● Local company searching
● Building target lists
● Watching companies
● Researching individuals
● Interview preparation: interviewer and
people you may know at the organisation
to give you insight
19. www.approachthemarket.co.uk
Networking
● Have this tool now use it!
● Network for life
● Size debate : volume v quality
● Connections
● Who – How to target, searches
● Contacts to import
● Recruiters and their network
● How – Groups and Generic Invites
20. www.approachthemarket.co.uk
Participation
● Can't take the social out of social media
● Relevant groups : join max 50 do not
show all on profile- Why?
● Polite and professional at all times : rant
temptations in groups increase
● Avoid self sabotage on any social space
● Q & A on LinkedIn
● Updates
V brief background my elevator pitch...
How job search has changed
What I did to find a job... story Grad agency advert, Haymarket assessment, gifraffe story
2nd job referral, 3rd job agency, 4th direct application, 5th Network, 6th my own – my business through recession all through network, relationships..
TTS
Story look them up as I'm making the intro even before sent CV!
To have some influence over how others perceive you
Google first 5 pages
Google alerts your name
Especially built tools: twitter link / amykate
Not listed don't worry change using powerhouses of the big three
What do you want and need it to say expert in what? Looking for what?
Bad : ReputationDefender.com before you even get there lock down settings : in resources, ask politely to remove explain situation no action so far for 10,000 removal requests.
Court documents and news clippings cannot be removed.
Sheer size and does what it says on the tin.
The effect of seo for google is amazing search on my name its my LinkedIn profile that appears first. Very active on Google common name first listed.
Get found : Why are we not jumping straight into profile need to work they other way around when jobsearching what are the employers looking for.
So this is how we search : we use the advanced search link on the toolbar and focus on
Keywords
Job titles
Area
And if relevant industry.
These are the results
Note how the keywords in the job title are important as they push you further up the results. Short attention spans
I can then filter looking at connections 1, 2. 3 / group members /
As many of us have free basic membership we are limited to only first 100 results so ranking even more important than normal
Some feel its better not to be there at all rather than either a bad profile or half hearted attempt never revisited
Depends on field, but this is changing
Important to all
Certainly those trying to differentiate
This is what you need to complete
Completed results top of page
Who and what you offer professionally
Photo relevant not pic of beach etc. B&W tight headshot further away relevant action – chef try to keep the same image across the web
3 Recommendations to complete someone who 'managed' you
Use word to format. Spell check. White space important
Not all subjective text summary just that. Look at later.
Where to edit url for your name
Edit all weblinks to give relevant titles
This stage ASK, people assume experts aren't looking
How Linked in uses SEO , KEYWORDS, activity
Job titles important as we saw before remember alternative titles analyst / officer / advisor
Relevantly can have list of specialities not a whole paragraph, fake jobs etc.
Clouds to find keywords
Important list use for CV job searches on boards Linkedin profile, other social media profiles, google etc
From employers pov what skills they are looking for
Leading with a verb
Accomplishments not just tasks
Local search on approachthemarket
How to watch, what to learn look out for, new hires backfill empty seats?
Research names on adverts
Talking to contacts what are you working on now, what difficulties are facing the business, what are the values / culture, significant changes
Size debate wide -many small- quality
Who : 'space' 'geography' 'profession'
Use intro feature
Don't try to take to fast. Same rules apply offline. Wouldn't walk up to a stranger and say gis a job,
Offer assistance, help.
Don't focus on joining groups with other jobseekers
No weak answers “That's great” try to add to the discussion or comment thoughtfully
Bill Boorman feels answers are like blog posts.
Still sharp tight relevant answers attention spans are still short
Ask on your footer / bio
Beware self sabotage I have no experience... can't get a break … neg attitude
Ask a question allows you to email 200 people! Powerful use carefully
Updates what you are doing to develop yourself, keep up to date, beware declaring interviews
Linkedin Learn area
Twitter must be on topic not the same audience or expectation