1.  
By: Sarah Hilts, Brianna Tapley, Erik Ward, Janice Pullicino, Gabriella Macdonald

2.  Company History
 Social Media Use
 Facebook Analysis
 Twitter Analysis
 YouTube Analysis
 Suggestions For Improvement

3. Opened first store May 13, 1961 in Ottawa
Expanded in 1969 into neighboring Quebec
1977 brought Chez Tante Marie to the franchise with
two locations in Quebec
2001 finally expanded beyond Ontario and Quebec into
Manitoba
2003 moved east and west into Alberta, Saskatchewan
and New Brunswick
2007 brought stores in Nova Scotia and B.C. and
stretching the franchise coast to coast across Canada
Now over 200 stores, over 7000 employees
2011 celebrated 50 years proudly all Canadian
company providing canadians with everyday low prices
Giant Tiger Trucking Co. established in 1987
1990 opened footwear and clothing buying office in
Montreal
1996 built 350,00sq.ft distribution center in Ottawa
Also developed Scott’s Discount Stores, an alternative
format for smaller stores.

4.  Facebook is used quite well by being a professional,
colourful, easy to navigate and informative site.
 On Facebook they ask for viewers feedback and reply in a
timely fashion.
 Twitter just recently started Tweeting more often.
 Used to promote their products but not used regularly.
 YouTube channel (Giant Tiger TV) is neglected.
 Site is presented professionally but the content is not
updated often, sometimes having a 3 month lapse
between videos.

5. About with
88,822 Likes
history,
and 1,081
Contact Info, Albums & GT News Store
that have Weekly flyer Locations Events Post
Company Videos eLetter Openings
talked about
Overview,
the page
Description

6. Known as GT
boutique on
Twitter.
Pictures uploaded
are related to their
store. 1,408 followers,
advertisement
pictures.
followers are
professional
profiles, not a lot 966 tweets,
of average
customers.
following 108
Twitter users.

7. Their channel
started out
Created 49 subscribers They named
strong-
January 21, ; 23,000 total their channel
uploading
2010 video views ‘Giant Tiger TV’
several videos
a month
Their videos
range from a
Only 21 videos Can be found
few hundred
in 3 years have at
views each, to
been uploaded ‘gianttiger1961’
a few thousand
views.

8.  Update pages more often
 Engage with their viewers and followers on all sites
 Have contests with small gift card or in store giveaways - this
will draw in new customers and their friends.
 Listen to and address ALL feedback or comments, even the
negative ones
 Follow the people who follow their company instead of just
following other businesses
 Ask questions that require followers to reply, thus ENGAGING
them
 Add humour to their YouTube videos and post regularly
 Include a question with the videos, ask for feedback and use
the feedback to please the people in their next video

9. Questions?