Discussion of the importance of the hierarchy of information in graphic design, a key element of design that, once understood, anyone can apply -- even a busy librarian! Additionally, guidelines for peer review of work for a collection development course at UCLA

1. It’s the last class!
IS 430 (UCLA)
Sarah Clark
Monday, December 2, 2013
Balloon Image Source: Pixabay

2. What you will need today
● Your library’s mission + Your community
profile and needs assessment
● Your collection policy
● Your website/flyer/artifact to connect your
users with your resources

3. Overview of Today
1. Quick business
2. Connecting Your Users with your Collection:
Critical Analysis and Peer Feedback
3. Peer Review of Needs Assessment and
Collection Policy
4. Closing

4. Hierarchy
of information
a quick overview of a very important element of any visual design.

5. Image Source: Learning by Doing, Jason C.

6. Image Source: Ryan Lascano,
Information Design

7. Font...
...Size
...color
...style
1. Use text to establish hierarchy of information.

8. 2. Choose visuals that support your message.
Image Source: Flickr CC @bbaltimore

9. Make sure that the most
catching
elements let your viewers know
whether this pertains to them
whether or not they should keep
and
.
3. Decide how you will hook your target audience.
Image Source: Pixabay and Pixabay

11. What is this artifact
about? What is the
message or purpose?
What information do
you remember?
Image Source: Pixabay
Where did your eye
go first? Where did it
go second? Third?

12. Who is the audience
for this artifact? What
does the audience
care about?
Image Source: Pixabay and Pixabay
What feelings and
thoughts did this
trigger for you?

13. Image Source: Senior Spaces
Wiki

14. What is the message
or purpose?
What information do
you remember?
Image Source: Pixabay
Where did your eye
go first? Where did it
go second? Third?

15. Image Source: Field Library

16. Image Source: Pixabay

17. Image Source: UMAss Amherst

18. Image Source: McMeekan
College Consulting

19. What will catch someone’s
attention
and make them want to keep reading?

20. Image Source: Points, the Blog of Alcohol and Drugs History Society

21. How can the
Style
fit the audience and
capture the right mood?

22. Image Source: Brooklyn College Zine Collection

23. But I’m not a
Designer!
Can I do something simple?

24. Yes.

25. Image Source: Wikimedia.org

26. What is it specifically about
the Dan Smith Fliers?
Read the
HuffPo interview
from 2010.
“That's an easy one -- the fact that
they're everywhere. I'm consistent, and people know
that this isn't a lark. I'm creating a brand. Everybody
knows Coke, but it never stops advertising. Week-in
week-out, month-in month-out, year-in year-out, I'm out
there. The fliers penetrate
people's perceptions, so
all kinds of mythology have grown up around them.
Consciously or subconsciously, people think of every
other one they've ever seen, even if it's partially covered
up.”
-- Dan Smith, Huffington Post Interview, 2010

27. That’s great for Dan, but how about a
Library
example?
Image Source: Pixabay

28. Image Source: University of
Michigan

29. Peer Review
of your website, brochure, flyer, etc.
Image Source: Pixabay

30. Image Source: Flickr CC @Daniel Y. Go
Remember: it’s a prototype and feedback can help you make it even
better.

31. Peer Review
1. In groups of 3-4, one
person will share
artifact with group for
one minute.
2. Group members
interpret the
message and
audience (presenter
1. d
2. d
3. Presenter responds
with his or her goals.
4. Group members and
presenter discuss
ideas for revision.
5. Repeat.
listens).
Image Source: Flickr CC @ Ame Otoko

32. ● What information do
you remember?
● What is this artifact
about? What is the
message or purpose?
● Where did your eye go
first? Where did it go
second? Third?
Image Source: Pixabay
● Who is the audience for
this artifact? What does
the audience care
about?
● What feelings and
thoughts did this trigger
for you?

33. Image Source: Pixabay and Pixabay

34. Peer Review,
Part II
of your needs assessment and collection policy
Image Source: Pixabay

35. Peer Review
1. In pairs, exchange
your work.
2. Take several
minutes to read your
partner’s work.
Reflect and write
questions .
1. d
2. d
3. Reader responds to
writer with warm and
cool feedback.
4. Writer responds to
ideas and questions.
5. Partners switch
roles for feedback.
Image Source: Flickr CC @ Ame Otoko

36. Image Source: Pixabay