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Selling Words: Promoting Your Your Second Language Program

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University of Calgary
University of Calgary

A presentation given at the annual conference of the Intercultural and Second Language Council, Alberta Teacher's Association, 2004

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Selling words: Promoting your second language program Sarah Elaine Eaton, M.A. Language Research Centre University of Calgary
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Objectives ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[1] Vining, Linda. Marketing Matters in Schools . Carlingford, Australia. Centre for Marketing Schools. 2000, p. 7.
Overview of school marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
School marketing does not mean… ,[object Object],[object Object],[object Object],[object Object]
The bottom line of school marketing ,[object Object],[object Object],[object Object],[object Object]
Presenting your language program to the public ,[object Object],[object Object],[object Object],[object Object]
Make it natural ,[object Object],[object Object],[object Object],[object Object]
Excellent ideas from the Tool Kit ,[object Object],[object Object],[object Object],[object Object]
More ideas ,[object Object],[object Object],[object Object],[object Object]
Champions ,[object Object],[object Object],[object Object]
Language Learning Week ,[object Object],[object Object],[object Object],[object Object],[object Object]
Language Learning Week A few helpful hints… ,[object Object],[object Object],[object Object]
Tips for a successful Language Learning Week ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The new pen pals - “Key pals” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Requirements for “key pal” projects ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key pal Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bolster the image of your language program ,[object Object],[object Object]
Get students interested ,[object Object],[object Object],[object Object],[object Object],[object Object]
Students – the key to marketing ,[object Object],[object Object],[object Object]
Make languages relevant to your students’ lives ,[object Object],[object Object],[object Object]
Basics of “relationship marketing” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Relationship Marketing and the language learning initiative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where are you in the process? ,[object Object],[object Object],[object Object],[object Object],[object Object]
A few final marketing tips ,[object Object],[object Object],[object Object]
Internet resources ,[object Object],[object Object],[object Object],[object Object]
Stay in touch! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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  • 1. Selling words: Promoting your second language program Sarah Elaine Eaton, M.A. Language Research Centre University of Calgary
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