Social Media and Community Management Portfolio 2012 - Sarah Burh

1. 2012 Social Media
Campaign & Community
Management Examples
Sarah Buhr

2. Social Media Campaign Examples

3. St Nick Tablet Sweepstakes
Non-fans required to Like the page to Once “liked”, 2nd screen came up to fill in
enter to win an Android tablet: their info and invite their friends:

4. St. Nick Sweepstakes - Results
• Fan base went from 92 to nearly 4000 fans in
under a month
• Gathered valuable demographic insight
• Captured email for pre-launch marketing
initiatives

5. CES Retweet Campaign
Posted on the blog and
tweeted at beginning of CES:
Enter NOW for a chance to WIN!
We’ll pick one lucky winner at
random at the end of CES on Jan 13.
1. Follow @NextIssue on Twitter
You must follow @NextIssue before
you enter.
2. To enter, tweet “Win a Motorola
Xoom! Follow @NextIssue then
retweet this post (be sure to include
#NextIssueCES #CES)”

6. CES Retweet - Results
• Gained 1044 targeted tech fans in 5 days
• Third most tweeted link during CES
• Mentioned in *Mashable for the volume of tweets
received
• Boosted visibility for partnering brand, Motorola
• Received most blog post views and traffic to the blog
the company had ever had.

7. CES Retweet - Mashable

8. Cover Lover
1. Created a Facebook app that showed the covers of all the magazines Next Issue carried
2. Participants had to first like the fan page and then pick their favorite magazine on the app
to enter to win.
3. App captured email and let Facebook friends know participants favorite magazine after
they picked.

9. Cover Lover - Results
• Increased targeted magazine reading fans by 20%
• Able to gauge most popular magazines Next Issue
carried, according to choices selected most.
• Captured demographic data and email of participants.

10. Community Management Examples

11. Community Management Example – Utah Senate
The Utah political community is very alive on Twitter. It’s the main online channel of
communication for all bills, initiatives, hearings and other happenings within the Senate. I
managed this community during the 2011 session.

12. Community Management - Slim Commandments Facebook Group
I created and still manage a weight loss support group using the Facebook platform where
people have a place to support each other, get tips, advice and share successes.

13. Community Manager Example – Salt Lake Marathon
I facilitated race
participants, volunteers and the
community through the
Facebook group and various fan
pages with support, running
advice and the ins and outs of the
Salt Lake Marathon for the past
two years.

14. Community management – KSL Newsradio
I was a reporter and nightly online community manager for a radio show back in 2006. I
put together stories, came in to chat with the show host live on the show and handled the
online chat room with the show’s fans on a nightly basis.