1. sarah b. tuttle
direct | simple | creative
Spunky Solutions for Business and Product Development
Through my five years’ experience in advertising, I have conceptualized, collaborated, wrote and
pitched full-service campaigns for a wide-range of clients. On occasion I have cut costs by
helping with a voice over or jumping in front of the camera as an extra. But, my real expertise is
writing copy for:
• Print • Interactive • Collateral • Broadcast • PR
• Outdoor • Web • Brochure • Social Media • B-to-B
• Newsletter • SEO/SEM • Direct Mail • Radio • B-to-C
Professional Experience
Freelance Copywriter
May 2004 - Present
• Conceptualize and write copy for all print and interactive media, including website content,
search engine marketing and email campaigns for both B2B and B2C
• Educate and assist clients in establishing marketing goals, message and target audience, along
with the right marketing tactics and vehicles to reach them
• Strategize complete and successful marketing plans to build brand awareness and increase ROI
through effective media placement and cost-efficient social marketing
• Increase business by building each clients’ customer database and focusing on incentive to
entice return business and viral marketing
Titan Environmental (2004-2007, 2008-2009) Kansas City, MO
Mile High Erectors (2008-2009) Denver, CO
Back2Body (2009) Leawood, KS
Crunch Fitness (2009) New York, NY
For the Fallen (2007) Chicago, IL
Gragg Advertising
Direct Marketing, SEM Copywriter
May 2007 - Nov 2008 Kansas City, MO
• Conceptualized and wrote copy, targeting specific demographics through broadcast, print, radio,
websites, landing pages, email blasts, catalogs, direct mail and social media
• Researched and tested separate elements of varying mediums to boost profits and lower costs,
resulting in higher ROI and click-thru rates
• Lead interactive e-card project from conception through design with the purpose of showcasing
the agency’s interactive capabilities
• Conducted agency-wide staff training on Associated Press proofing procedures and interactive
marketing, including email blast strategies and search engine marketing
• Delegated responsibilities, provided guidance, and gave positive feedback and constructive

2. criticism to copywriting interns and production artists
www.sarahbtuttle.com • (816) 216-4115 • sarahbtuttle@hotmail.com
Gragg Clients
Topsy’s Popcorn
Salem University
Kansas City Symphony
SafeNOWProject
Trolly Run
Negro Leagues Baseball Museum
Brown Mackie College
Rubins, Kase, Hager, Cambiano & Bryant Law Firm
And many, many more…
NGO – Public Relations
Public Relations Account Executive
Feb 2007 - May 2007 Chicago, IL
• Wrote press releases for new product launches and product reviews directed towards top-tier
publications such as, Architectural Digest, O Magazine, Elle Décor, Luxury Living and NY
Times, resulting in editorial and product placement
• Designed layouts for individual press releases used on clients’ websites
• Increased brand awareness for high-end clients such as Manheim Ruseau, Cole + Co, Haute
Living, John Hutton Textiles and Perennials Outdoor Fabrics
Education
Bernstein-Rein 2008
Portfolio Camp Kansas City, MO
Park University 2006
BA in Communication Arts, Journalism
Minors in Photojournalism and Theatre Parkville, MO
Nicholson Kovac 2005
Public Relations Intern Kansas City, MO
Activities
Exposure Talent Agency
Commercial and Theatre Actor (2001-Present)
The Association for Women in Communications
Professional Communicator (2006-Present), Collegiate Communicator (2003-2006)
The Bohemian Art Gallery
Special Events and Administrative Volunteer (2004-2006)
Big Brothers Big Sisters of Greater Kansas City
Big Sister Volunteer (2005-2006)

3. Technical Skills
• Adobe CS3 • Mac OSX • Basic HTML
• QuarkXPress 6.1 • XP Professional • AP Style
www.sarahbtuttle.com • (816) 216-4115 • sarahbtuttle@hotmail.com