8. • Health tips for college
students
• Balance school, work,
family, social life - busy
• Lots of health
information on Internet –
but none aimed at
student lifestyle
• Tailor health tips to be
simple + convenient
9. 21 year old student
Works part-time at Tim Hortons
Babysits nephew two nights a
week
Social & outgoing – loves going
out shopping, to the movies, etc.
On-the-go and busy
Wants to be healthier but has
little time
Uses Internet for entertainment,
info, connecting with friends &
Sarah the college brands
student
10. Vitamin D Deficiency?
African Mango
Complete
Top 5 Foods to Avoid at
Tim Hortons
5 Healthiest Foods to
Eat at Tim Hortons
Favourite Ways to Eat
Vegetables
11. 3 Best Potato Chip
Replacements
Simple Tips for Eating Out
Healthy Snacks: How to
Choose a Nutritious
Granola Bar
The Best (And Easiest)
Superfoods for Weight
Loss
Top 5 Reasons Why
Chocolate is Good for You
12.
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18. How did the blog perform?
What actions are recommended?
19. Blog metrics: Blog metrics:
Traffic & Stickiness
Key Metrics -
May 28 – June 11, 2012 June 12 – June 25, 2012
20. Blog metrics: Blog metrics:
Traffic & Stickiness
Key Metrics -
June 25 – July 9, 2012 July 10 – July 22, 2012
21. Todrive visits, update
social media
• Update social media
frequently
New content =
increased stickiness,
lowered bounce rate
• Post new blog content
frequently
22. Make connections to
get traffic
• Be active in
communities and other
blogs
• Find affiliates
Focus on avenues
that get best results
• Twitter, communities
25. The more tweets, the
better
• Tweet a few times
every few hours
To gain followers,
follow others
• Continuously find new
users to follow
26. Shocking headlines
grab attention
• Phrase every tweet to
grab attention
Tweeting others’
content is a must
• Retweet interesting
tweets & aggregate
content from around
the web
27. Activityneeded by
company and
followers
• Encourage posting &
sharing on page
Ask questions
Ask for ideas
Hold contests
Trivia
28. Facebook page
requires dedicated
following
• Increase number of
followers
Easierto develop for
those active on
Facebook
• Develop a personal
Facebook network
29. Bestused by video
creators
• Create and post videos
relevant to blog posts
Videoscan make blog
posts more interesting
• Share videos related to
blog topics in posts
30. Aggregation useful
when hard to find
quality videos
• For my topic, lots of
easily searchable info
on reputable channels
• If not, make playlists
for user as an
aggregator
31.
32. Comments, likes,
repins are highly
visible
• Like, repin & comment
to be seen
Extremelyactive – a
sea of content
• Be active every few
hours to be seen
33. To gain followers,
follow others
• Follow relevant pinners
& boards
When a pin is
repinned, original
pinner is shown
• Post original pins to
increase visibility
35. Blogcan stand alone Research needs of
– posts are archived & target market more
searchable
Get more personal
Createmore
exclusive, original
content
Promote more heavily
online
36. Title Images
• Keywords • Adds them to Google
• 70 – 120 characters Images
Labels
• Relate to keywords
• Index Links
• Create links within site • Outbound, inbound,
internal
37. Body • Keywords in body
• 250-1000 words
• Keywords 2-4 times,
max 5% density
• Keywords in first
sentence
• Keywords in last
paragraph
38.
39. Top 10 sites:
• Yahoo! Health
• SELF Magazine
• Everyday Health
• Women’s Health
• Cosmopolitan
• Allure
• Elle
• Jezebel
• Perez Hilton
• Rate My Professors
40. Monthlyblog themes Twitter
on broad topics • Focus on tweeting
• ie. superfoods, theme-related content
snacking
• Tie in with newsletter Youtube
• Make a playlist of
Facebook relevant videos
• Post content on theme
• Ask questions Pinterest
• Encourage sharing • Create board for theme
43. Use keywords & tags, integrate content, make it concise, fun to read
44. Applies to blog for any
convenient, healthy
packaged foods,
snacks, restaurants,
etc.
• Niche market
Requires building a
large readership
Join affiliate networks
Sponsored
reviews/contests
45. Create a widget to make blog easy to follow –
on-the-go & busy target market
47. • Online marketing extremely powerful
• Know & cater to your target market
• Become an expert – content is king
• Drive traffic – social media, SEO, ads, affiliates, PR
• Measure metrics & statistics and learn from them
48. “If the web is indeed a place, it is starting to
look less like a library, and more like a river.”
- Peter Da Vanzo
(SEO expert & creator of searchengineblog.com)