1. Justin Bieber

2.  Name: Justin Drew
Bieber
 Born: 1 March 1994
 Country of Origin:
London, Ontario
 Genres: Pop, R&B, Teen
pop
 Occupation:
Singer, Musician, Actor
 Years active: 2008 –
present
 Instruments:
piano, guitar, vocals

3.  - Island
- RBMG
Associated acts:
- Usher

4.  One Time - U Smile
 Favorite Girl - Runaway Love
- Never Let You Go
 Down To Earth -Overboard
 Bigger -EenieMeenie (Ft. Sean
 One Less Lonely Girl Kingston)
 First Dance - Up
- That Should Be Me
 Love Me
- Never Say Never (Feat.
 Common Denominator Jaden Smith)
 Baby -Omaha Mall
 somebody To Love -One Time (My Heart
 Stuck In The Moment Edition)
- Somebody to Love Remix.
Ft. Usher
- Kiss and Tell

5.  Justin Bieber’s first ever single was ‘One Time’
which was released in July 2009 to the radio
while Bieber still was recording his debut album.
Bieber’s became famous through Scooter
Braun, a firmer marketing executive of ‘So so
Def’ and now Biebers manager who worked
together with the famous singer Usher who later
signed Bieber to the record label Islam Record in
October 2008. His single ‘One Time’ soon
reached number 12 on the Canadian Hot 100 and
later peaked at number 17 on the Billboard Hot
100. During 2009 Biebiers song reached the
international markets and become a great
success.

6.  In the beginning of his music video ‘One time’ we could argue that Bieber is
represented as innocent and and cute as we see a medium close up of him and his
friend playing video games. I think the reason for portraying him as innocent is
because of the fact that Biebers was quite young when he came new to the music
industry. This is a stereotypical image of representing young teenage boys
therefore we could argue that the music video is aimed at young teenage boys as
well as young teenage girls. Boys might want to purchase his album as they would
envy and want to emulate his stylish look. The fact that the music video is aimed
at girls is evident in the lyrics as Bieber sings ‘when I met you girl my heart went
knock knock’ and ‘girl you are my one love, my one heart’. Aiming the video to
both males and females will advantage Bieber as he will get an mainstream
audience which will increase his popularity as well as maximise his revenue. The
musiv video is clearly aimed at young audiences as we are able to see party scenes
that are taking place which is normally associated with young people between the
ages of 15-25. It is also evident that the people in the video are having good time
and enjoying themselves. Even though Bieber was quite young at this time his
physical appearance (i.ehoody, base ball cap, low jeans) made him look older in
the music video. The music video is mainly narrative based, linking the lyrics with
the visual images that take place in the video.
 Later on on 17th November 2009 Bieber’s extended play ‘My world’ was released
and his singles were available to be purchased through the Itunes Store. ‘My
World’ was eventually certified Platinum in the US and Double Platinum in both
Canada and the UK.

7. His appearance (wearing
hoody) makes him look
more older than he is in 
reality. This will attract an
older generation i.e young
adults
 Young people
enjoying
themselves
suggest that the
music video is
aimed at young
teenage audiences
between age of 15
– 25 years old

8.  In January 2010, Bieber’s lead single Baby from his debut album
My world 2.0 which features Ludacris became Biebers biggest hit
as it was number five in the U.S and reached the top ten in seven
other countries. The music video is similar to his first video ‘One
Time’ as both video’s are about love and finding a girl however
we could argue that Bieber is more confident as he started to
perform (dancing) and has more interaction with girls in this
video than previous music clips. It is clear evident again that his
video is aimed at young people as the location (bowling place) is
associated with young teenagers. The fact that Bieber featured
together with Ludacris suggested that he was getting more
famous and was starting to become an worldwide artist. Biebers
second single from My world 2.0 ‘Somebody to love’ was
released in April 2010 featuring a remix with his mentor User. In
this video we can clearly see that Justin Bieber became more
confident as he changed the narrative based clips to
performance based which showed him as more confident and
dominant.

9. On November 1, 2011, Bieber released his song ‘Under the Mistletoe’
which was his second studio album. In this music video we can clearly
hear that Justin Bieber voice has been changed as he went through
puberty. However, this had not a big impact on his career as even then
he sole 210,000 copies in its first week of this album. Bieber returned
again to narrative based video clips rather than performance based. I
think the reason he done this is because to show his maturity and the
fact that he is grown up. From no physical contact at all with girls in
his first music clip, in this music clip he shows off his interactions with
girls. This suggest that his video clips now are aimed at young adults.