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Agile Business
Development
Sarah Allen
@ultrasaurus
Sarah Allen
@ultrasaurus
Sarah Allen
@ultrasaurus
Agile
Business Development
agile is what works


                  6
Individuals and Interactions

 Responding to Change
 Customer Collaboration
   Working Software
Individuals and Interactions
“Culture eats strategy for
       breakfast.”

           — Peter Drucker
Diversity Breeds Innovation
Responding to Change
“Learning is the essential unit
  of progress for start-ups.”

                   — Eric Ries
learn: what do we know? (numbers are good)

hypothesis: what do we believe? (numbers are good)

test: how can we check against reality?

analyze: does the data support our hypothesis?
14
Vision




         15
Vision
Measurable goal




                  16
Vision
 Measurable goal
What do we know?




                   17
Vision
 Measurable goal
What do we know?
What do we believe?



                      18
Vision
       Measurable goal
      What do we know?
      What do we believe?
Simplest Thing That Could Possibly Work


                                 19
Vision
       Measurable goal
      What do we know?
      What do we believe?
Simplest Thing That Could Possibly Work
                 Test
                                 20
Vision
       Measurable goal
      What do we know?
      What do we believe?
Simplest Thing That Could Possibly Work
                 Test
               iterate
                                 21
Example




          22
RailsBridge
Open Workshops



                 23
An Open & Inclusive
         Tech Community


what if the people who make software were
 representative of the general population?
                                    24
Measurable Goal:
Increase the number of Women
      at SFRuby Meetups


                        25
What do we know?




                   26
About 70 attendees
             2 women = 3%



GoGaRuCo

             200 attendees
               6 women
                 = 3%


                        27
What do we believe?




                      28
More women programmers
 than Ruby programmers



                    29
There are women interested in
learning Ruby on Rails who aren’t
           in the room.


                           30
the simplest thing that could possibly work:
       teach women Ruby on Rails      31
32
Next Step...




               33
What do we know?




                   34
Demand is not a problem



  easy to find women who want to learn
              Ruby on Rails
                                         35
Teaching Women Rails
Increases Number of Women



                      36
Beware of the false summit!




                         37
38 workshops
   12 cities
  spin-offs
     RailsGirls
      PyStar
   Python Ladies
       Scala
 Learn the Front End
Confident Coding JS
                       38
Measure Twice
  Cut Once



                39
Customer Collaboration




                     40
Customer Collaboration




                     41
42
43
Example




          44
Mightyverse




              45
Communication
Across Language and Culture


    using SmartPhones, video and the Internet
  we can provide an innovative & effective solution
                                                46
Measurable Goal?




                   47
Value Hypothesis
Growth Hypothesis



                    48
$
Value Hypothesis
Growth Hypothesis



                    49
$
Value Hypothesis
Growth Hypothesis



                    50
$
    mobile video is useful
for communicating across language & culture




                                       51
52
people are looking for language resources

  thorough Web search



                                      53
“How can you say...” Google Searches in English




http://www.google.com/trends?q=how+do+you+say&ctab=0&geo=all&date=all&sort=0

                                                                               Google
“How can you say...” Google Searches in Spanish




                                                  Google
Increased Web Traffic
Working Code




               57
58
learn: record baseline metrics from real customers

hypothesis: Pivotal Tracker story with UI change + hypothesis

test: deploy the feature

analyze: validate hypothesis based on feature usage metrics
BLAZING PATH




    60
Questions?




             61

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