3. eCommerce is the buying and selling
of products or services over electronic
systems such as the internet and other
computer networks
4. In 2011 there are 33.6 million internet
users in the Philippines, 65% of which
are 15-19 years old. The average
Filipino internet user spends 21.5 hours
online per week.
6. In 2012, online shopping
reached PhP8 billion in
sales and over millions of
transactions.
http://www.abs-cbnnews.com/business/02/06/13/online-shopping-clicks-filipinos-p8-b-sales-2012
23. Keep in mind that it’s all about
making things easier.
CASE STUDY VIDEO
24. What’s it in for you?
Entrepreneur
Advertising/ digital
marketing side
25. POINTS TO REMEMBER:
The market is there for ecommerce. You just need to
understand the digital shopper and their digital
journey and use the right digital marketing tools
Go social
Never underestimate the power of a good website
Prepare a sound operational plan
It’s all about making the shopper’s life easier