The English version of an Ignite presentation I gave at the Digital Communication Forum, February 2011 in Milan. I wrote a post about the presentation with more information here: http://www.whenihavetime.com/the-new-digital-company-distributed-online-and-transparent/

1. The New
Digital Company
Online, Transparent, and Distributed
Sara Rosso
@rosso
www.sararosso.com

2. Citizenship: Californian
_____________
Education: _______________
2 degrees: MBA
and MIS
_________________________
@rosso
Description: ______________
Geek, writer,
photographer, tech-addicted
_________________________ Resident in: Milan
Born: years ago
Profession: VIP Services @
______________
Automattic, and passionate
_________________________
about WordPress
_________________________

4. 1. Be distributed

5. Where we are
75 employees 25 countries 65 cities

6. “You can hire great
people, wherever
you find them”
Toni Schneider, CEO Automattic

7. Work anywhere
Photo: @stephdau

8. 2. Be online

9. How we Communicate
Skype
4%
IRC Email
25%
Internal Blogs
70%
Telephone?

10. Yep, everything online.
✦ Interviews ✦ Project Meetings
✦ Trial projects ✦ Happy Birthday
wishes
✦ Training
✦ Presentations

11. Meeting?
Photo: @boetter

12. Meeting.
Oregon Israel
California Bulgaria
Italia

13. 3. Be transparent

14. Intranet & Knowledge Base:
70+ internal blogs:
18 for teams
49 for projects
7 for fun

15. Create an environment:
Open Real-time
Available
Searchable Trackable
Transparent
Documented
Stimulated

16. The Results:
Decentralized ideas
Collaboration
Transfer of knowledge
Empowerment at all levels
Spontaneity
Diffusion of information
Feedback

17. WordPress on the inside
of the digital company

18. Town Hall
360°
Communication
Every employee has the
opportunity and the right to
ask questions

19. 4. work hard,
play hard

20. We’re hiring,
wherever you are.
www.automattic.com/jobs
Sara Rosso
@rosso
www.sararosso.com