How to be an effective communicator ? Brief Introduction On Clarity. Clarity is one of the C in the seven C's used for Business Communication.

1. The Seven C’s of Effective
Business Communication
BY : Saqib Iqbal
ROLL NO: D-14-CS-07

2. WHAT IS MEANT BY
COMMUNICATION
Communication is the activity of conveying information through the
exchange of ideas, feelings, intentions, attitudes, expectations,
perceptions or commands, as by speech, non-verbal gestures, writings,
behavior, etc.

3. HOW TO BE A GOOD
COMMUNICATOR
For any communication in business, in order to be effective, it must have
seven qualities. These seven attributes are called seven C’s of effective
business communication

4. SEVEN C’S OF EFFECTIVE BUSINESS
COMMUNICATION

5. WHAT IS CLARITY??
Clarity demands the use of simple language and easy sentence structure
in composing the message. When there is clarity in presenting ideas, it’s
easy for the receiver/decoder to understanding the meaning being
conveyed by the sender/encoder.

6. Benefits of clarity
“Clarity makes comprehension easier”
“Complete clarity of thoughts and ideas enhances the meaning of
message”
“Clear message makes use of exact, appropriate and concrete words”

7. HOW TO MAKE YOUR
MESSAGE CLEAR
(a) Choose words that are short, familiar and conversational.
(b) Construct effective sentences and paragraphs.
(c) Coherence and unity
(d) Include examples, illustrations etc.

8. Choose Words That Are Short,
Familiar And Conversational
Familiar Unfamiliar
Assessed valuation Property value for tax purposes
Charge to your principal(banking) Increase the balance of your loan
Buyouts Purchase by other company
People plying on skywalk People moving on over bridge
Subsequent After
Remunerations Pay
E.g. For Example
Clarity is achieved in part through a balance
between precise words and familiar words.
Defining the above sentence, example,
although it is appropriate to use technical
terms and business jargon's in professional
institutions but they need to be avoided
when communicating with a person who is
not familiar with the terminology.

9. Constructing effective sentences
and paragraphs
The number of paragraphs for a business message should not exceed
more than 3-4 paragraphs.
Within one paragraph, number of sentences should not exceed more
than 3-4 sentences
and
within one sentence, number of words should not exceed more than
12-15 words.

10. Coherence and unity
Coherence in sentences means the words should be correctly placed or arranged
so that ideas clearly reflect the intended meaning. Efforts to emphasize the
relationships among the elements of a document strengthen its impact.
• Example:
Hi Saqib,
I wanted to write you a quick note about Munim, who's working in your department. He's a
great asset, and I'd like to talk to you more about him when you have time.
Fawaz
Hi Saqib,
I wanted to write you a quick note about Munim, who's working in your department. In
recent weeks, he's helped the IT department.
We've got a tough upgrade project due to run over the next three months, and his knowledge and skills
would prove helpful. Could we please have his help with this work?
I'd appreciate speaking with you about this. When is it best to call you to discuss this further?
Best wishes,
Fawaz