Ascarii is the UK’s only dedicated cloud SAP Business One OEM partner. Innovative and entrepreneurial, the company was quick to identify the potential of the cloud as a way of making world-class business software available to small businesses. Read how this focused approach is helping customers across a range of industries realize their potential while Ascarii builds a rapidly expanding international business

1. SAP Customer Success Story | OEM | Ascarii
©2014 SAP SE or an SAP affiliate company. All rights reserved.
Realizing the Potential: Selling
SAP® Business One in the Cloud

2. Company
Ascarii Limited
Industry
SAP® Business One OEM Partner
Products and Services
SAP Business One cloud consulting, implementation,
and training
Web Site
www.ascarii.com
SAP® Solutions
SAP Business One application in the cloud
2 / 9
SAP Customer Success Story | OEM | Ascarii
Executive overview
Company
Vision
Why SAP
Implementation
Solution
Benefits
Future plans
Ascarii is the UK’s only dedicated cloud SAP Business
One OEM partner. Innovative and entrepreneurial, the
company was quick to identify the potential of the
cloud as a way of making world-class business
software available to small businesses. Read how this
focused approach is helping customers across a
range of industries realize their potential while Ascarii
builds a rapidly expanding international business.

3. 3 / 9
Executive overview
Company
Vision
Why SAP
Implementation
Solution
Benefits
Future plans
SAP Customer Success Story | OEM | Ascarii
Delivering on the promise for small
businesses
Ascarii is the UK’s only dedicated cloud SAP
Business One OEM partner. Founded in 2009, the
company specializes in building pre-configured
solutions for small and medium size businesses and
accountancy firms.
It is innovative and entrepreneurial by nature,
so a co-innovation partnership with SAP is the
perfect fit. As an OEM partner, Ascarii can build on
world-class SAP solutions and platforms to help
its customers redefine, rethink, and reinvent their
businesses. It spotted the potential of the cloud
for smaller companies very early, for example,
and the company’s decision to focus exclusively
on cloud deployments of SAP’s market-leading
small business software is now paying handsome
dividends.
“Cloud is a truly transformative technology,
as it’s changed all the old rules about software
deployment,” says Ascarii founder and CEO Stuart
Wilson. “Ascarii was founded on a desire to support
small businesses, and by putting a fully integrated
business management solution like SAP Business
One well within the reach of SMEs I feel we are
delivering on that goal.”

4. 4 / 9
Executive overview
Company
Vision
Why SAP
Implementation
Solution
Benefits
Future plans
Helping companies grow faster
and more sustainably
Cloud is revolutionizing business across the
spectrum. Suddenly, software that was previously
limited to larger enterprises is now within the grasp
of companies of every size. “A couple of years ago
there was real resistance in the small business
market to the cloud,” says Stuart Wilson, “but today
customers are actually demanding cloud solutions!”
Stuart has worked with SAP products for over 15
years, and in his experience awareness of SAP
solutions in the small business market can be
limited. But with the growing accessibility of SAP
technology innovations via the cloud, that could now
change dramatically. “Cloud deployment is turning
enterprise applications into mass market products
and offering innovative new ways to sell, deploy and
use software,” says Stuart Wilson. “With the OEM
business model we can build our solutions on SAP
Business One in the cloud, and offer customers a
market-leading ERP solution for the price of a small
business accounting package.”
SAP Customer Success Story | OEM | Ascarii
While the huge cost advantages of cloud have
been instrumental in opening up this new market,
the key to Ascarii’s success has been its skill in
demonstrating the value that SAP Business One
can deliver to customers. “For small companies,
the ability to use the same technologies as larger
counterparts in crucial to remaining competitive,”
says Stuart Wilson. “By getting them to think
differently about technology adoption, we’re
enabling our customers make that leap with less
disruption and helping them grow faster and more
sustainably.”

5. 5 / 9
Executive overview
Company
Vision
Why SAP
Implementation
Solution
Benefits
Future plans
Leveraging the power of SAP technology
innovations
“…we can build our solutions on SAP
Business One in the cloud, and offer
customers a market-leading ERP
solution for the price of a small business
accounting package.”
Stuart Wilson, CEO, Ascarii Limited
SAP Customer Success Story | OEM | Ascarii
Cloud is just one of the disruptive technologies
that are transforming business today.
SAP is at the forefront of this technological
revolution with a stream of market-changing
innovations in enterprise applications, mobile,
analytics, and data management. At the same time,
it is rapidly completing its transition to a cloud
company with the most complete cloud portfolio
available and 35 million cloud users worldwide.
“SAP’s focus on innovation in recent years has put
them head and shoulders above the rest,” says
Stuart Wilson. “Innovations like SAP HANA® are real
game-changers and have given them an 18 month
technology lead over their competitors.”
SAP OEM partners like Ascarii have an
unprecedented opportunity to leverage these
technology innovations by embedding world-class
SAP solutions and platforms directly into their own
applications – helping them expand market reach,
reduce development time and cost, accelerate time
to market, and increase revenues.
Perhaps surprisingly, 80% of SAP customers are
small and medium size enterprises (SMEs) and
are served by a large global ecosystem of partners
supported by the award-winning SAP PartnerEdge®
program. Ascarii is also tapping into this network to
fuel its ambitious growth plans: “Because we’re also
selling a deployment mechanism, we can knock on
any door,” explains Stuart Wilson. “We’re teaming
up with more and more SAP Business One partners
who specialize in specific vertical markets to offer
them a subscription-based cloud platform for their
customers.”

6. 6 / 9
Executive overview
Company
Vision
Why SAP
Implementation
Solution
Benefits
Future plans
SAP Customer Success Story | OEM | Ascarii
Tailoring a solution to fit the customer’s
exact needs
Every business is different, and SAP Business One in
the cloud offers unprecedented flexibility and choice.
Ascarii spends time understanding each customer’s
business and the best way to set up the software
to meet their exact needs. “The great advantages
of cloud software are speed and simplicity, and you
can be up and running with a fully operational SAP
Business One system within a couple of weeks,” says
Stuart Wilson. “There’s no server set-up to worry
about, and software can be installed in a few minutes.
That means we can focus our efforts on configuring
and customizing the system making sure the
customer’s data is of the right quality.”
In the past, implementation partners would have
provided separate prices for the solution, installation,
training and maintenance. But in today’s cost-conscious
times, small businesses want one product
and one price and Ascarii offers an all-inclusive,
end-to-end implementation and support package.
“It’s no surprise that innovative technologies like the
cloud have attracted an influx of vendors offering
different solutions to different markets,” says Stuart,
“so it’s important to find a competitive differentiator at
the outset to ensure that you’re the vendor of choice.
For us, that’s demonstrating that we not only offer
a sophisticated service, but that we’re trustworthy,
reliable and affordable.”

7. Delivering scalable and affordable small
business software
Great Annual Savings Company, for example, a service
business specializing in cost reduction strategies,
needed a system that could scale rapidly to match
its explosive growth. “They started with 25 users, and
wanted the ability to scale up to 150 users and beyond
within a year,” says Stuart Wilson. “Based on our cloud
platform, SAP Business One can support up to 250
users so it gives Great Annual Savings Company the
flexibility they need to run more efficiently today and in
the future.”
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Executive overview
Company
Vision
Why SAP
Implementation
Solution
Benefits
Future plans
SAP Customer Success Story | OEM | Ascarii
Business software for growing companies needs
to be affordable and scalable. SAP Business One
is a powerful business management system that
integrates all the core business functions – including
financials, sales, customer relationship management
(CRM), inventory and operations – across the whole
company. When deployed in the cloud, it offers a
quantum leap forward in flexibility and choice – vital
assets for Ascarii’s customers, which are often small
businesses with big ambitions.
“We’ve created an entirely new business model and wanted
an entirely new type of infrastructure to provide a strong
platform for growth. With SAP Business One in the cloud
delivered by Ascarii we’ve got the scalability and flexibility we
need to accelerate our expansion.”
Brad Groves, Managing Director, Great Annual Savings Company

8. 8 / 9
Executive overview
Company
Vision
Why SAP
Implementation
Solution
Benefits
Future plans
SAP Customer Success Story | OEM | Ascarii
Helping to unlock business potential
Cloud offers businesses of all shapes and sizes the
opportunity to rethink and remodel the way they
work. For customers, the cloud offers a far lower
upfront investment, rapid time to benefit, and
predictable and affordable costs moving forward.
It provides a guarantee of high availability and high
security, with no worries about software upgrades.
But best of all, cloud offers the opportunity to access
market-leading software like SAP Business One
tailored to their specific requirements.
For SAP partners like Ascarii, cloud is an opportunity
to create and deliver a tailored offering to customers
that has a real impact on how they build their business
and not just their IT system. It also offers the chance to
develop new business models and enter new markets.
“Having exclusively cloud-based solutions enables us
to sell faster and more effectively,” says Stuart Wilson,
“and we can also sell without borders. We have an
international product license for SAP Business One,
which gives us the ability to engage with local partners
to get access to new markets around the world.”

9. As cloud becomes the deployment option of choice
for more and more businesses, Ascarii is expecting
to continue its rapid growth in the coming years. The
company is pursuing an expansion strategy on several
fronts and without geographical limitations, from
partnering with other specialist IT service providers to
collaborating nationally and internationally with other
SAP partners.
Ascarii’s innovative and entrepreneurial approach is
showing the market that partnering with SAP can be
a crucial competitive differentiator, and SAP Business
One cloud solutions built on SAP HANA will remain
the company’s core offering. “Cloud is the future,”
concludes Stuart Wilson, “and legacy systems will
soon be a thing of the past.”
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Executive overview
Company
Vision
Why SAP
Implementation
Solution
Benefits
Future plans
Ascarii
The future is cloud
©2014 SAP SE or an SAP affiliate company. All rights reserved..

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