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Welcome to Redefining Perspectives
A forum for A thought leadership forum for technologists interested in defining a
new future.
The Future of UXD – Visual Experience Design
• About me
• Some user interfaces
• More than making data visual
• Modify your design approach
• Design the data
• Keep an eye out for the whitepaper
• The technology is ready




           © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   2
About me
                                                                 Jarlath Forde
                                                                   jär ’lath


                                                               Creative Director
                                                                 jforde@sapient.com



                                                                Half Global Lead
                                                             Design and Visualization
                                                             Sapient Global Markets
       © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL                              3
Design timeline
                                                                   Cummings       Iota
                                                                     Nitro    Second Story
                                                                     2009       Emphasis
                                                                                  2012




  1990


               Studio
             Archetype
                1998
                                Adjacency
                                  1999
                                                         eLab
                                                         2000    PGI
                                                                2005

         © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL                             4
More of this




© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   5
Title will come here




         © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   6
Or more of this




© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   7
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   8
Contents
    Title                                                             Pages
1   Section title
     Sub section
     Sub section
2   Section title
     Sub section
     Sub section
3   Section title
     Sub section
     Sub section
4   Section title
     Sub section
     Sub section




                © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL           9
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   10
Some user interfaces




     © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   11
Some user interfaces


                               1. Text
                               2. Form
                               3. List
                               4. Table
                               5. Visual


        © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   12
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   13
Credit: Juliana Ymashita




© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL                         14
What makes this useful?




        © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   15
Here’s a clue




  0               0                              2             4   2

         © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL           16
Drivers & business case
•   Increased awareness and focus on design and visualization - driven in
    large part by changing expectations of users and business sponsors,
    mobile and design driven product experiences
•   Incremental investments in design to unlock the full potential and
    capability of large investments in capability and infrastructure
•   Design and visualization being used as an innovation and vision tool
    and integrated into the full lifecycle of products
•   Shift from UI supporting the transaction, to supporting the decision
    making through improved collaboration, and better visualization,
    increased interactivity and integration of information
•   Business case is in scaling people, unlocking value from existing
    investments, enabling and supporting higher value activities

               © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL          17
More than making data visual




     © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   18
Before




         © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   19
After




        © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   20
Credit: Bill Caemmerer
A skyline example




        © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL                        21
Credit: Bill Caemmerer
Now




                                                 Then
      © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL                        22
Credit: Bill Caemmerer
Now




                                                 Then
      © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL                        23
Credit: Bill Caemmerer
Now




                                                 Then
      © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL                        24
Credit: Bill Caemmerer
Now




                                                 Then
      © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL                        25
Credit: Bill Caemmerer
Now




                                                 Then
      © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL                        26
Credit: Bill Caemmerer




Now




                                              Then
      © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL                        27
Modify your design approach
(a little)




             © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   28
Copywright: Gerg Kaufman




                     http://vimeo.com/13658956

© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL                          29
Typical UXD Process
                              Discover                 Define                  Release   Ongoing   Evolve
        Current State
                                                                                 0.5     Release
         Assessment

    Elicit User Needs

             Ideation

          Concepting

Define Creative Model

   Interaction Design

       Visual Design

    Content Strategy

     UI Development

    Creative Delivery

     Usability Testing

            Analytics



                         © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL                                30
Contextual                                                             Rapid
                     Insights                          Concept                      Iterative
Observation                                                         Prototyping
                       and                               and                       Design and
    and                                                                 and
                   Opportunities                       Scoring                    Development
Assessment                                                           Validation




              © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL                               31
Design the data first
Then design the UI




        © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   32
Modes of Interaction




        © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   33
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   34
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   35
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   36
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   37
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   38
Keep an eye out for the whitepaper




     © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   39
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   40
The technology is ready




     © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   41
Design the data first




© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   42
Thank You!


© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL   43

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Redefining Perspectives 6 - Session 1 Jarlath Forde

  • 1. Welcome to Redefining Perspectives A forum for A thought leadership forum for technologists interested in defining a new future.
  • 2. The Future of UXD – Visual Experience Design • About me • Some user interfaces • More than making data visual • Modify your design approach • Design the data • Keep an eye out for the whitepaper • The technology is ready © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 2
  • 3. About me Jarlath Forde jär ’lath Creative Director jforde@sapient.com Half Global Lead Design and Visualization Sapient Global Markets © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 3
  • 4. Design timeline Cummings Iota Nitro Second Story 2009 Emphasis 2012 1990 Studio Archetype 1998 Adjacency 1999 eLab 2000 PGI 2005 © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 4
  • 5. More of this © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 5
  • 6. Title will come here © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 6
  • 7. Or more of this © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 7
  • 8. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 8
  • 9. Contents Title Pages 1 Section title  Sub section  Sub section 2 Section title  Sub section  Sub section 3 Section title  Sub section  Sub section 4 Section title  Sub section  Sub section © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 9
  • 10. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 10
  • 11. Some user interfaces © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 11
  • 12. Some user interfaces 1. Text 2. Form 3. List 4. Table 5. Visual © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 12
  • 13. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 13
  • 14. Credit: Juliana Ymashita © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 14
  • 15. What makes this useful? © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 15
  • 16. Here’s a clue 0 0 2 4 2 © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 16
  • 17. Drivers & business case • Increased awareness and focus on design and visualization - driven in large part by changing expectations of users and business sponsors, mobile and design driven product experiences • Incremental investments in design to unlock the full potential and capability of large investments in capability and infrastructure • Design and visualization being used as an innovation and vision tool and integrated into the full lifecycle of products • Shift from UI supporting the transaction, to supporting the decision making through improved collaboration, and better visualization, increased interactivity and integration of information • Business case is in scaling people, unlocking value from existing investments, enabling and supporting higher value activities © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 17
  • 18. More than making data visual © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 18
  • 19. Before © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 19
  • 20. After © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 20
  • 21. Credit: Bill Caemmerer A skyline example © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 21
  • 22. Credit: Bill Caemmerer Now Then © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 22
  • 23. Credit: Bill Caemmerer Now Then © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 23
  • 24. Credit: Bill Caemmerer Now Then © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 24
  • 25. Credit: Bill Caemmerer Now Then © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 25
  • 26. Credit: Bill Caemmerer Now Then © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 26
  • 27. Credit: Bill Caemmerer Now Then © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 27
  • 28. Modify your design approach (a little) © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 28
  • 29. Copywright: Gerg Kaufman http://vimeo.com/13658956 © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 29
  • 30. Typical UXD Process Discover Define Release Ongoing Evolve Current State 0.5 Release Assessment Elicit User Needs Ideation Concepting Define Creative Model Interaction Design Visual Design Content Strategy UI Development Creative Delivery Usability Testing Analytics © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 30
  • 31. Contextual Rapid Insights Concept Iterative Observation Prototyping and and Design and and and Opportunities Scoring Development Assessment Validation © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 31
  • 32. Design the data first Then design the UI © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 32
  • 33. Modes of Interaction © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 33
  • 34. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 34
  • 35. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 35
  • 36. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 36
  • 37. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 37
  • 38. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 38
  • 39. Keep an eye out for the whitepaper © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 39
  • 40. © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 40
  • 41. The technology is ready © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 41
  • 42. Design the data first © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 42
  • 43. Thank You! © COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL 43