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Ben Gidley, COMPAS
Eurocities, Integrating Cities, Amsterdam March 2012
1. Why does leadership and public communication
   matter?
2. Key findings from EIF projects: AMICALL,
   SPARDA, Concordia Discors
3. Some 'promising practice' examples
 Common Basic Principle 1: 'Integration is a dynamic,
  two-way process of mutual accommodation by all
  immigrants and residents of Member States.' (2004)
 More recently: highlighting 'strong commitment by
  the host society' – the importance of public
  attitudes
   A 'toxic' topic
    European pattern:
     negative attitudes –
     attitudes and 'salience' of
     attitudes
    Evidence base:
     Transatlantic Trends,
     Eurobarometer, Pew
     Global Trends, European
     Social Survey...


Chart: Migration Observatory
   Who counts as ‘a
    migrant’? Which groups
    are negative attitudes
    towards?
   Mismatch between
    perceptions and realities,
    e.g. on numbers



                                 Chart: Ipsos
                                 SPARDA First
                                 Wave report
                                 2011
Significant differences across
   the population

   Age, education levels,
    social class, age cohort,
    gender, ethnicity, etc

   A sizeable 'tolerant
    minority'
                                 Chart: Ipsos
                                 SPARDA First
                                 Wave report
                                 2011
Negative   Neutral   Positive
Significant variations, e.g.
 Regional and local             0%
                                11%          7%         12%
                                                                                     2%
                                                                      18%
   differences: not                                                                             25%        19%
                                            24%

   correlated to migrant                                39%
                                                                      38%
                                                                                     55%


   presence – urban areas                                                                       41%        54%


   considerably less hostile
                                89%
                                            69%
                                                        48%
 People more worried                                                 45%            43%
                                                                                                34%
                                                                                                           27%

   about national than local
   effect of migration         Patras      Limassol Reggio Emilia Coimbra           Dingli   Valencia/PN   Lyon



                                        Chart: Ipsos
                                        SPARDA First
                                        Wave report
                                        2011
The projects:
 AMICALL (lead: COMPAS)
 SPARDA (lead: Council of Europe)
 Concordia Discors (lead: FIERI)


Projects funded by the European Union’s European Fund for the
  Integration of Third Country Nationals (European Integration
  Fund – EIF)
Research partners: Central University, Budapest
  (Hungary); COMPAS, Oxford (UK); EFMS,
  Bamberg (Germany); Erasmus, Rotterdam
  (Netherlands); FIERI, Turin (Italy);
  Complutense, Madrid (Spain)
Associate partners: Council of Europe; MPI
  Europe
Evaluation: Goldsmiths, University of London
      http://www.compas.ox.ac.uk/research/urbanchange/amicall/
   Experience – cities in some countries more
    sophisticated than others (eg. NL, UK: HU); also
    regional differences (IT, UK)

   Framing – cities often use other frames, such as
    ‘social cohesion’ or ‘urban citizenship’, as more
    useful than integration (NL, UK); also target
    groups: immigrant, second generation, ethnic
    minority, national minority
   Diversity/immigration within community:
     Length/type of experience (Rotterdam, Budapest)
     Community feeling/strength (can vary over time)

   LRA capacity
       Devolved competence to manage integration
       Human and financial resources
       LRA Structure and Organization
       Info/data availability
   National/local level political orientation
     National political discourse
     National governance of immigration/integration

   Events, emerging debates
     E.g. Sarrazin debate in Germany

   The role of the media at national/local level
     Supportive, inflammatory, reinforcing?
   Reaching new groups? – concern about only reaching
    those populations already engaged. Implication:
    understand targeting better?
   Budgets – fiscal austerity: cities concerned about
    future resources for communications. Implication: how to
    sustain activities in light of austerity measures
   Evaluation and Impact – evaluation tends to be
    difficult to do, and impact hard to ascertain. Implication:
    develop models for measurement and learning?
   Individual leadership – importance of key officers/teams
    as champions (opportunity/risk). Implication: development
    of sustainable structures and strategies
   Beyond myth-busting: strategic/embedded
    communications and place shaping. Implication:
    Communication and engagement as holistic process.
   Community matters: understanding needs and issues,
    and considering the whole-of community effects.
    Implication: place-shaping and evidence-based approach.
Seven European cities

  Evaluation: IPSOS Research
    Institute
http://www.coe.int/t/dg4/cultureheritage/culture/sparda
   Multiple approaches to communication
     Participatory campaigns and intercultural approaches
     Giving voice to migrants – using multiple media channels
      and innovative use of public space
     Local partnerships
   Difficulties of communicating aims and of evaluating
    effectiveness
     Importance of involving stakeholders genuinely
     Importance of strategic vision (full audience spectrum)
   Threats
     Contradicting forces, e.g. national media, ‘interference’
     Resources
Research partners: TARKI,
 Budapest (Hungary); COMPAS,
 Oxford (UK); EFMS, Bamberg
 (Germany); FIERI, Turin (Italy);
 Autonomous University,
 Barcelona (Spain)
Associate partner: European
 Policy Centre (EPC)

        http://www.concordiadiscors.eu/
   Place matters: Integration (incl attitudes) is a property of
    space not of persons or society
   Top-down narratives cannot survive without coherent
    policies in support
   Bottom-up narratives cannot survive without stakeholders
     Narratives produced locally can influence media narratives.
      Common (i.e. shared by residents and local policy community)
      narratives = necessary but not a sufficient condition, along with the
      presence of strong local stakeholders who interact with media.
     When local stakeholders are strong, quarters seem to be more
      resilient to exogenous factors (media campaigns, city or national
      political campaigns, etc.).
   Place-shaping: 'Wij Amsterdammers' ('We
    Amsterdammers'), NL. Also: Copenhagen (VI KBH’R campaign), Antwerp
    (‘This city is for everyone’), Zurich (‘Living Zurich’), Istanbul (‘Yours Istanbul’),
    Kirklees (‘Belonging to Dewsbury’) and Vienna (‘Feeling at home’).
   Platforms for dialogue: Neu-Isenburg’s 'Living Diversity'
    initiative in 2010, DE
   Beyond myth-busting: Barcelona’s 'anti-rumour' campaign
    as part of the Local Plan for Interculturality, ES
   Participation, interculturalism and place-shaping: soup
    festival Richtsberg district in Marburg, DE – based on Lille
    model, FR; ‘Tutti sono diversi da tutti, per fortuna/Mondo tra i
    fornelli’ (Word by the oven), Reggio Emilia, IT
   Dr Ben Gidley, Senior Researcher, Centre on
    Migration, Policy and Society (COMPAS) University
    of Oxford ben.gidley@compas.ox.ac.uk
    http://www.compas.ox.ac.uk
   Liz Collett, Director, Migration Policy Institute
    Europe ecollett@migrationpolicy.org
    http://www.migrationpolicy.org/europe/mpieurope/
   Lilia Kolombet, Council of Europe
    Lilia.KOLOMBET@coe.int http://www.coe.int/
   FIERI http://www.fieri.it/

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Ws4 amicall for eurocities

  • 1.
  • 2. Ben Gidley, COMPAS Eurocities, Integrating Cities, Amsterdam March 2012
  • 3. 1. Why does leadership and public communication matter? 2. Key findings from EIF projects: AMICALL, SPARDA, Concordia Discors 3. Some 'promising practice' examples
  • 4.  Common Basic Principle 1: 'Integration is a dynamic, two-way process of mutual accommodation by all immigrants and residents of Member States.' (2004)  More recently: highlighting 'strong commitment by the host society' – the importance of public attitudes
  • 5. A 'toxic' topic  European pattern: negative attitudes – attitudes and 'salience' of attitudes  Evidence base: Transatlantic Trends, Eurobarometer, Pew Global Trends, European Social Survey... Chart: Migration Observatory
  • 6. Who counts as ‘a migrant’? Which groups are negative attitudes towards?  Mismatch between perceptions and realities, e.g. on numbers Chart: Ipsos SPARDA First Wave report 2011
  • 7. Significant differences across the population  Age, education levels, social class, age cohort, gender, ethnicity, etc  A sizeable 'tolerant minority' Chart: Ipsos SPARDA First Wave report 2011
  • 8. Negative Neutral Positive Significant variations, e.g.  Regional and local 0% 11% 7% 12% 2% 18% differences: not 25% 19% 24% correlated to migrant 39% 38% 55% presence – urban areas 41% 54% considerably less hostile 89% 69% 48%  People more worried 45% 43% 34% 27% about national than local effect of migration Patras Limassol Reggio Emilia Coimbra Dingli Valencia/PN Lyon Chart: Ipsos SPARDA First Wave report 2011
  • 9. The projects:  AMICALL (lead: COMPAS)  SPARDA (lead: Council of Europe)  Concordia Discors (lead: FIERI) Projects funded by the European Union’s European Fund for the Integration of Third Country Nationals (European Integration Fund – EIF)
  • 10. Research partners: Central University, Budapest (Hungary); COMPAS, Oxford (UK); EFMS, Bamberg (Germany); Erasmus, Rotterdam (Netherlands); FIERI, Turin (Italy); Complutense, Madrid (Spain) Associate partners: Council of Europe; MPI Europe Evaluation: Goldsmiths, University of London http://www.compas.ox.ac.uk/research/urbanchange/amicall/
  • 11. Experience – cities in some countries more sophisticated than others (eg. NL, UK: HU); also regional differences (IT, UK)  Framing – cities often use other frames, such as ‘social cohesion’ or ‘urban citizenship’, as more useful than integration (NL, UK); also target groups: immigrant, second generation, ethnic minority, national minority
  • 12. Diversity/immigration within community:  Length/type of experience (Rotterdam, Budapest)  Community feeling/strength (can vary over time)  LRA capacity  Devolved competence to manage integration  Human and financial resources  LRA Structure and Organization  Info/data availability
  • 13. National/local level political orientation  National political discourse  National governance of immigration/integration  Events, emerging debates  E.g. Sarrazin debate in Germany  The role of the media at national/local level  Supportive, inflammatory, reinforcing?
  • 14. Reaching new groups? – concern about only reaching those populations already engaged. Implication: understand targeting better?  Budgets – fiscal austerity: cities concerned about future resources for communications. Implication: how to sustain activities in light of austerity measures  Evaluation and Impact – evaluation tends to be difficult to do, and impact hard to ascertain. Implication: develop models for measurement and learning?
  • 15. Individual leadership – importance of key officers/teams as champions (opportunity/risk). Implication: development of sustainable structures and strategies  Beyond myth-busting: strategic/embedded communications and place shaping. Implication: Communication and engagement as holistic process.  Community matters: understanding needs and issues, and considering the whole-of community effects. Implication: place-shaping and evidence-based approach.
  • 16. Seven European cities Evaluation: IPSOS Research Institute http://www.coe.int/t/dg4/cultureheritage/culture/sparda
  • 17. Multiple approaches to communication  Participatory campaigns and intercultural approaches  Giving voice to migrants – using multiple media channels and innovative use of public space  Local partnerships  Difficulties of communicating aims and of evaluating effectiveness  Importance of involving stakeholders genuinely  Importance of strategic vision (full audience spectrum)  Threats  Contradicting forces, e.g. national media, ‘interference’  Resources
  • 18. Research partners: TARKI, Budapest (Hungary); COMPAS, Oxford (UK); EFMS, Bamberg (Germany); FIERI, Turin (Italy); Autonomous University, Barcelona (Spain) Associate partner: European Policy Centre (EPC) http://www.concordiadiscors.eu/
  • 19. Place matters: Integration (incl attitudes) is a property of space not of persons or society  Top-down narratives cannot survive without coherent policies in support  Bottom-up narratives cannot survive without stakeholders  Narratives produced locally can influence media narratives. Common (i.e. shared by residents and local policy community) narratives = necessary but not a sufficient condition, along with the presence of strong local stakeholders who interact with media.  When local stakeholders are strong, quarters seem to be more resilient to exogenous factors (media campaigns, city or national political campaigns, etc.).
  • 20. Place-shaping: 'Wij Amsterdammers' ('We Amsterdammers'), NL. Also: Copenhagen (VI KBH’R campaign), Antwerp (‘This city is for everyone’), Zurich (‘Living Zurich’), Istanbul (‘Yours Istanbul’), Kirklees (‘Belonging to Dewsbury’) and Vienna (‘Feeling at home’).  Platforms for dialogue: Neu-Isenburg’s 'Living Diversity' initiative in 2010, DE  Beyond myth-busting: Barcelona’s 'anti-rumour' campaign as part of the Local Plan for Interculturality, ES  Participation, interculturalism and place-shaping: soup festival Richtsberg district in Marburg, DE – based on Lille model, FR; ‘Tutti sono diversi da tutti, per fortuna/Mondo tra i fornelli’ (Word by the oven), Reggio Emilia, IT
  • 21. Dr Ben Gidley, Senior Researcher, Centre on Migration, Policy and Society (COMPAS) University of Oxford ben.gidley@compas.ox.ac.uk http://www.compas.ox.ac.uk  Liz Collett, Director, Migration Policy Institute Europe ecollett@migrationpolicy.org http://www.migrationpolicy.org/europe/mpieurope/  Lilia Kolombet, Council of Europe Lilia.KOLOMBET@coe.int http://www.coe.int/  FIERI http://www.fieri.it/