Ahluwalia ibm up con keynote (published)

IBM Cloud: Think it. Build it. Tap into it.
Gurvinder Singh Ahluwalia (Guri)
CTO Cloud Computing – Cross-LoB, US West Market

@IBMCloud
#UP2013
@UP_Con

Cloud without Compromise

Video archive of keynote talk: http://vimeo.com/81270519
This deck + additional IBM collateral: up-con.com/ibm

@guriahluwalia

© 2013 IBM Corporation


what shift are we dealing with

2



The disruption from technology is unprecedented
Advanced Predictive
Analytics

Explosion of
Mobile Devices

Business
Cyber
Security

Cloud
Computing

3

Optimization
+
Innovation

Real-time
Sensors Data

Growth of
Social Media



Stakeholder view in the midst of technology disruption
Chief Technology
Officers need to drive a

Chief Information Officers
must provide the right level of IT services in
the most efficient and cost effective
manner.

holistic technology vision
for the corporation.

Chief Security
Officers need to ensure
that physical and IP are
protected and compliant.

Chief Innovation
Officers need to build unique
offerings to drive the customer
experience.

Chief Financial Officers
need to make more analytical, riskaware decisions supporting
revenue, expenses, and other KPIs.

Chief Procurement
Officers need to strategically
manage spend, contracts, & supplier
ecosystems.

Chief Executive Officers
need to strategically manage all aspects of
the business.
4



CMO’s and CIO’s both see the importance of sourcing a
digital platform to handle various channels
CMO’s Need to Build a
Broader Digital Strategy

CIO’s also recognize the need to digitize front
office infrastructure to sync with customers
87%

16%

Integration of crosschannel touch-points

IT focus area – digitizing the front office

83%

13%

Analytics to capture
customer insights
20%

78%

13%

Four out of five CIOs
see front office
digitization as a
primary focus.

5%

Social networks to
foster collaboration
13%

73%

Workforce aligned
to opportunities
69%

11%

Digitally enabled
supply chain
Today

82%

Large extent
Some extent
Limited extent

3–5 Years

Source: 2013 IBM Global C-Suite Study – Question CIO2.a–Focus of IT to help the enterprise’s strategy over the next 3 to 5 years
[Digitization of the front office]; n=1,613 [CIO only]

5



Life Sciences CMO’s feel under-prepared to draw
insights from the quantity of marketing data

6



Technology has been propelled to the top
looking back at IBM’s CEO Study since 2004
2004

2006

2008

2010

2012

71% Technology Factors
69% People Skills
68% Market Factors
Macro-economic factors
Regulatory Concerns
Globalization

Technology is the #1 driving force shaping the future
7



Transforming business outcomes requires a new shift of in
how technology is delivered and consumed
Systems of Record

Systems of Engagement

Secure Data
Dynamic Infrastructure
On-demand Self-service

Knowledge Sharing
Engagement Models
Anywhere, Anytime

Drives Need
Drives Need
Drives Investment
Drives Investment

Optimize
our IT infrastructure, data and processes

8

Innovate
how we engage, make decisions and work



how has IBM stepped up to meet
this shift and challenge

9



IBM has responded to this challenge with unmatched
suite of end-to-end capabilities in Cloud
IBM Cloud
IBM’s end-to-end cloud portfolio

Think It.

Build It.

Tap into It.

Strategize how to
use cloud to drive
savings and revenue
growth.

Build and run your
private or hybrid
cloud.

Utilize cloud
services delivered
from IBM’s
SmartCloud

Restless reinvention
Analytics everywhere
A dynamic hybrid cloud strategy
10



IBM Cloud Portfolio – Highlights
Think it. Build it. Tap into it.

11

Public. Private. Dynamic Hybrid.



Grounded in open technologies for interoperability
of data and workloads
OAuth

Software
as a Service
API economy
TOSCA

Platform
as a Service
Cloud operating environment

Infrastructure
as a Service

OSLC

Software defined environments

Open technologies are building the open cloud architecture
12



Born-on-the-Cloud applications – “SMAC” applications – power a
new class of service-composed and service-enabled systems

API

API

Analytics

Social

Big data sources provide
insights that are shared and
monetized through APIs

Social APIs fuel personalized
experiences for users and
new business models

Service
Composition

Mobile

Cloud
Cloud services are exposed
through Web APIs enabling rapid
composition environments

13

API

API

Mobile applications make
calls to back end services
through Web APIs



The IBM Open Cloud Architecture provides for
services composition and orchestration
Common Cloud Management Services

Platform Level Services
(Image Lifecycle Mgmt)

(Pattern Services)

Infrastructure Level Services

Development Extensions (Tooling)

IBM Added Value

Operational Extensions (APIs)

Orchestration Services

(Provisioning, configuration, resource
allocation, security, metering, etc.)

Cloud Resources
Storage
14

Compute

Network


three specific topics for this audience
workload analysis & migration to cloud
hpc – high performance computing
softlayer

15



IBM commonly performs a workloads analysis to identify candidates for
the cloud, their appropriate cloud target, and proper migration steps

16



Migration of traditional applications to cloud takes a careful
planning and experienced migration execution techniques

Step 1:

Step 2:

Step 3:

Step 4:

Inventory
Verification

Transformation
Planning

Transformation
Design

Implementation/
Test

i
i

Re-platform

i

Client’s
Infrastructure

Rapid Migration

Reinstallation

Wave Strategy

Cloud

Factory Lines

Tools + IBM innovation

17



HPC (High Performance Computing) from Pure Science heritage is now
more mainstream form of computing for Big Data, other workloads

High

Engineering/Simulations

+

Analysis/Big Data/Cloud
deployments

“Mainstream”
Technical Computing
“Applied”
Technical Computing
Large Industrial sector
applications

Broad adoption across a variety of industries as
technology becomes affordable and pervasive
Usage driven by modeling, simulation,
predictive analysis workloads
Delivered via Clusters, Grids and Cloud
Digital Media

Electronic
Design
Automation

Automotive/
Aerospace
Engineering

Financial Services Life Sciences

Petroleum

Supercomputers

Supercomputers

Science, Research &
Government

Science, Research & Government

The Next Grand
Challenge

Power SP System
ASCI Program - DOE

BlueGene, Power – IH, Roadrunner
– Los Alamos

“Data
Driven”

Exascale

Science, Research &
Government

Supercomputers

1990’s
18
18

+

HPC Problem Domains Addressed

Research

–

”
HPC “entry costs” – investment and skill needed

Low

Timeline

BlueGene/Q, Power 775
iDataPlex

“Physics
Driven”

2010’s


Scope of sharing

From Single Clusters to Dynamic Cloud: Evolution delivery of
High Performance Computing (HPC) and Big Data / Analytics
tion
Evolu
ry
Delive

Single HPC Cluster
• Commodity
hardware
• Compute / data
intensive apps
• Single application/
user group

Multiple HPC Clusters
• Multiple applications
or Group sharing
resources
• Dynamic workload
using static resources
• Policy-based
scheduling

Dynamic HPC Clusters
• Sporadic/Peak HPC
application demand
• Self-service provisioning
• Dynamic HPC
Challenge
infrastructure: reconfigure,
add, flex up/down

Solution

Benefits

19
19

1992

2002

2012



Platform Computing Flagship Products
Platform LSF
Platform LSF
Family
Family

Scalable, comprehensive cluster and grid
workload and resource management suite
for heterogeneous environments

Platform HPC
Platform HPC

High Performance /
Technical Computing

Simplified, integrated, purpose-built HPC
management software bundled with systems

Analytics Infrastructure
Platform
Platform
Symphony
Symphony
Family
Family

Cloud Computing
Platform ISF
Platform ISF

20

High-throughput, low-latency compute and
data intensive analytics management suite
•
•
•
•

Highest performance & utilization
Complex Computations (i.e., risk)
Big Data Analytics via MapReduce
Extract Transform Load (ETL)

Versatile, robust, technical computing cloud
management suite
• Private/Hybrid Cloud
• Infrastructure-as-a-Service (IaaS)


SoftLayer provides access to unique capabilities and new markets.
Enterprise class, optimized infrastructure
Built using open standards

Infrastructure
as a Service

Compute

Storage

Networking

Gaming and
entertainment

Web
Performance
Flexibility
Automation

Mobile

API

Common user interface and application programming interface

Bare Metal
Servers

Virtual Server
Instances

Private
Clouds

Marketing and
digital media

Triple Network Architecture

seamless communication across distributed environments

Enterprise

Infrastructure Management System
provides orchestration and automation

21



Update on IBM SoftLayer Acquisition & Capability – IaaS Provider

13 data centers
19 network PoPs
Global network
100,000 servers

Pubic Network
22

Management

Private Network


SoftLayer provides superior technical capabilities critical to a cloud
infrastructure, 2000 APIs and 100s of HW and NW configurations
SoftLayer acquisition has accelerated the delivery of differentiated,
high-value platform and application services. About 50 IBM SW products
from acquisitions are in flight to run as SaaS or PaaS on SoftLayer IaaS

23



Factoring Essential Applications to Drive Innovation and Growth
Cloud Without Compromise

24

www.softlayer.com


magnitude of the scale and trust we
handle everyday, without compromise

25



Over 21,000 customers run on SoftLayer
Software as a Service

Mobile & Communications

Bump

Voxer

Instapaper

Yelp

Social

Games and
Entertainment

Platform as a Service

Marketing and Digital Media

Hosting & Service Providers

26

Enterprise



Industry-leading security expertise, assets and capabilities help you
protect your data and reputation.
Mitigate security risks with the help of IBM

15,000

9 billion

3,000

researchers, developers and
subject matter experts working
on security initiatives alone

security events managed each
day—99% handled automatically

security and risk
management patents

20,000

133 countries

security devices under contract

monitored on a daily basis

27



Access to the full breadth and depth of IBM
capabilities

430,000
IBMers, in 170 countries, speaking 165 languages

120,000

6,478

Global Business
Partners

U.S. patents in
2012 alone

65,000

20 consecutive years of
U.S. patent leadership

Service Delivery
personnel

8,000
business analytics
consultants with
industry experience
28

$14B
in analytics software
acquisitions alone
since 2005

1,110
software products in
the IBM portfolio
Rich enterprise cloud
computing capabilities
with over

$3B
in cloud acquisitions
to date

3,000
active researchers,
including 5 Nobel
Laureates

$6B
invested in research
and development
each year

20 consecutive years
of U.S. patent leadership


IBM SmartCloud is a primary and trusted delivery vehicle
for new era solutions and cloud, without compromise
300,000 global
trading entities
connected for IBM
clients

5.5 million daily
transactions
exchanged via IBM
B2B cloud

60,000 users of IBM
digital marketing tools
send 130 million
monthly emails

x

120 million candidate
records on Kenexa’s
talent management
platform…
…accessed daily by
80,000 candidates and
more than a million
hiring managers

180 million IBM client
transportation transaction
events every year

More than 100 new era solutions delivered through IBM
More than 100 new era solutions delivered through IBM
SmartCloud
SmartCloud
29



30


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