Social Media: Critical Reflection (International Staff Week @ CUAS)
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How Carinthia University of Applied Sciences (CUAS) - FH Kärnten, is using Social Media tools and where we could do better.
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Social Media: Critical Reflection (International Staff Week @ CUAS)
- 2. Social Media How CUAS is using it… Mag. (FH) Sandra Perusch, MA Marketing/PR Department WWW.FH-KAERNTEN.AT
- 3. Social Media: overall benefits for CUAS • Communication/dialogue • Attractiveness • Collaboration • Quick distribution • Link sharing WWW.FH-KAERNTEN.AT
- 4. How? • Listen (actively) • Monitoring and constant supervision: worst-case-scenarios & success • Social Media Policy (for staff) • Trust, transparency, honesty, credibility & reliability • Experts - multiplicators WWW.FH-KAERNTEN.AT
- 5. Where are we? • Facebook (International site, CUAS site, diverse schools) • Twitter (CUAS account) • YouTube (CUAS account) • Blogs (CEO Spanz, other blogs) • XING (CUAS account, diverse schools) • LinkedIn (CUAS account) • Flickr & Picasa (pictures) • Slideshare • MySpace (account „secured“) • Planned: iTunesU • iTunes & Android market studentsLife app WWW.FH-KAERNTEN.AT
- 6. Why? Criticism • Target group • - Participation of regular • Events students (vs. participation • Conversation & info- in the International exchange group) Comments • Videos, pictures, text Input, own postings • Links Little feedback & sharing • Feedback-channel & • Lazy community vs. integration of users boring content? • Multiplicators • Time-consuming • Facebook ads (cheap) (constant supervision, • Location-based services addictive) (with foursquare) WWW.FH-KAERNTEN.AT
- 7. Why? Criticism • Following many vs. few • Listening (interesting followers topics, jobs, news…) • No questions • Promotion • Not used by many • Get in touch with students or potential journalists, other interest students groups • Time-consuming • Support (searching for questions, following others) WWW.FH-KAERNTEN.AT
- 8. Why? Criticism • No regular content • Long-lasting • Little comments information • Target group? • Discussions • Not used by many • Longer texts, liked- colleagues minded individuals • Time-consuming (read • Projects (reports, other blogs, comment, progress) be up-to-date) WWW.FH-KAERNTEN.AT
- 9. Why? Criticsm • Videos easy sharing, • Videos are mainly easy watching produced by CUAS • Long-lasting • Little sharing and watching of videos • Funny and/or • No regular and consistent informative content at the Schools • Integration to other • Time-consuming channels (production, because of: privacy issues, internal • Search-engine barriers, no optimization (Google) responsibilities) WWW.FH-KAERNTEN.AT
- 10. Why Criticism • Not all alumni • Stay in touch with • No general spelling of alumni CUAS • Integration of other • Company profile not channels used for jobs personnel department • Company profile • No regular content • Promote jobs (except groups from some Schools) WWW.FH-KAERNTEN.AT
- 11. Questions? Thanks for your attention! WWW.FH-KAERNTEN.AT
- 12. Pictures: Letsgetengaged.com, Helge Bauer/FH Kärnten, iStock Photo WWW.FH-KAERNTEN.AT