The document discusses social recruiting and how companies are increasingly using social media to source and recruit talent. Some key points include:
- 90% of companies plan to use social recruiting in 2011 and 64% hired candidates via social networks in 2010. Common social networks for recruiting include LinkedIn, Facebook, and Twitter.
- Social recruiting allows for more targeted candidate selection and filtered interview processes compared to traditional online job boards. Successful social recruiting involves engaging with users and providing information about job opportunities and company culture.
- Emerging trends include digital career fairs to replace on-campus events, applications directly through social networks like LinkedIn, and "vote for me" job application sites that select winners based on work portfolio and social
4. +
What is Social Recruiting?
Engaging with users and using social media tools to source
and recruit talent.
"Involvement of employers inspires and informs young people,
preparing them for the workforce by making them aware of the
skills and attitudes employers expect.”
-David Cruikshank, Deloitte Chairman
5. +
Fast Facts
90% of Companies Plan to use Social Recruiting in
2011
64% Hired via Social Networks in 2010
50%Evaluate Social Media before Initial
Conversation
69% of Employers Rejected Candidates based on
Social Media Because:
Lied about qualifications(13%), inappropriate photos/comments(11%)
Infographic
Source: http://www.slideshare.net/SidneyEve/socializing-human-resources
http://bx.businessweek.com/careers/view?url=https%3A%2F%2Frecareered.infusions
oft.com%2Fapp%2FhostedEmail%2F3149505%2Fc7b6c85d7853884c
6. +
Recruitment 1.0
Post Job
Compan On Site
y has a (Monster
job Adv. Search
Pay per Posting , Career
opening Engines
Sites,
etc)
Unfiltered Job
Applications to
Waiting and Hoping for
Interview
Qualified Applicant
Process
Source: http://www.slideshare.net/thomasshaw/social-
recruiting-101
7. +
Recruitment 2.0
Company Company
posts both Integrated Showcas Targeted
Long and marketing e Selection
Short Term
Filtered
Personnel
Interview
Needs
Process
Online, Blogs
Source: http://www.slideshare.net/thomasshaw/social-recruiting-101
8. +
"Twitter is altering the recruitment advertising landscape. The
focus is now on providing users with the tools to access, find
and filter jobs within the Job Cloud.”
-Matt Alder, RecruitingFuture.com
10. +
Social acceptance and proliferation of the platforms
Speed of growth of the main platforms
Advice:
Get a range of social profiles
Do your homework
11. +
Facebook Privacy Settings and Status
Compare LinkedIn to your Resume
Do Not Use Texting Abbreviations on Twitter
12. +
Advantages and Disadvantages of Each Site
Consider Your Audience
Absolutely important for students to have social media
accounts
15. +
“With a digital résumé, people won’t
notice something like a low GPA as
much because they’ll be immersed in
your talents. How much can you really
gleam from a piece of paper?” - Patrick
Thorton
http://www.sherrynamburi.net/index.html
18. + Facebook & Social Jobs
Facebook partnership with
NACE and DOL to create
new resource for job
seekers
Job postings delivered
virally through central
Facebook Page at no
charge
“The partnership’s goal will
be to facilitate employment
for America’s jobless
through the use of social
networks.”
FB will also create public
service announcements at
the top ten states for
unemployment rates, and
distribute materials to job
seekers
19. + Other Platforms
BeKnown & BranchOut competing directly with
LinkedIn by leveraging the power of Facebook
20. + “Apply with LinkedIn”
LinkedIn has introduced a PlugIn
that allows users to apply for
jobs directly via the service
Companies can embed PlugIn
directly on their websites
Allows users to send messages
to contacts at a company; or
connects them with someone for
an introduction if they don’t know
anyone
Will lead to the demise of job
boards & resumes
21. + Digital Career Fairs
Replacing on-campus career fairs
Save time, money & broaden candidate pool
Includelive, one-on-one chats with recruiters and high-level
executives
Companies such as Proctor & Gamble, Citigroup, Progressive
making use of this technology
22. +
“Vote for me!” Job Applications
Sourcebits has launched a competition where job applicants
upload their portfolio to the site and ask for votes from the
community at large
Winners selected based on work & votes
Need for social clout, influence
Reflective of emerging trends: Job application process
becoming social
Characteristics: Not interactive, many (unqualified) applicants, no communication/engaging,” wait and see who applies,” post jobs to job board or newspaperFROM JOB BOARDS
Characteristics: Interactive environment, Discover new talent, short and long term needs, match seeker to company, filter qualified applicants, saves company money and timeTO THE JOB CLOUD