Having a website is the first step in creating a solid marketing strategy for your small business. Once you have your website, you want to make sure you set it up in such a way that it can increase your sales. You want to make sure you have a clear value proposition, easy site navigation and a fast website.
1. 3 Tips to Get More Sales From Your Website
Richard Santos, SantisWeb.com
2. Clear Value Proposition
• A value proposition is
a promise of value to be delivered and
a belief from the customer that value
will be experienced
Source: WikiPedia
It should answer the following questions: What product or service is your company selling?What is the benefit? Who is your target audience or who are you selling it to? What makes you different from the rest?Tips for creating a good value propositionClearResults your customers will get from your products or servicesAvoid hypeIt can be understood quicklyUse the customer or target audience language
Another common mistake I often find on websites is the fact that it takes couple minutes before I find what I’m looking for. With the growth of mobile sites and mobile site usage, it’s become crucial that you have a simple navigation. People don’t have time to navigate through your site and wondering around trying to find the information they’re looking forMake it easy for your visitors to find: Your phone number, Address,Email,Information about your services,Have important information always visible
For a long time, the rule was people would wait eight seconds (“eight-second rule”) before they’ll leave your site. Nowadays, however, this has come down to three seconds. If your website takes longer than three seconds to load, you will find your visitor at your competitor’s website. Also, going back to my previous point regarding mobile devices, it’s highly likely that your visitor is looking at your site from a mobile device, which is 90% of the time connected to a slow 3G connection.I’d recommend testing and timing your website speed. See how people connected to a 3g network sees your site. If your site is running slow, you need talk to your web master as there might some technical reasons why it’s happening.
There you have it. Three quick tips on elements of an effective website. Clear value proposition, easy site navigation and fast website. As usual, give us a call or contact us via email if you have any questions regarding these tips.Visit our website at http://santisweb.com.