Mobile Technology: A Guide to What you Actually Need to Know The majority of us rely on mobile technology every day to answer emails and look up important into, but utilizing mobile for your organization takes a deeper understanding. Santiago will help you learn what you should really know about mobile technology before your org takes the plunge into the mobile world. Mobile 101 Primer: Everything You Wish You Knew about the Mobile Revolution Still operating on a flip phone? It’s ok. In the Mobile 101 Primer, Santiago explains the ins and outs of the mobile revolution and why it makes a big difference in the way your business operates. Mobile Apps vs. Mobile Sites: The Difference, and Why It Matters You access them both of mobile devices, but there’s an important difference between a mobile app and a mobile site. Santiago explains what each one is, how they’re different, and why that matters to your organization.

1. Mobile
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2. Google Ad
Revenue > US Print
Industry
{Business Insider}
@santiagojara
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Thursday, October 17, 13

3. Google Ad
Revenue > US Print
Industry
# of smartphones
sold > babies born
{Business Insider}
@santiagojara
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Thursday, October 17, 13

4. Google Ad
Revenue > US Print
Industry
# of smartphones
sold > babies born
{Business Insider}
Amazon revenue >
50% of world’s
GDPs
@santiagojara
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Thursday, October 17, 13

5. Google Ad
Revenue > US Print
Industry
# of smartphones
sold > babies born
{Business Insider}
Amazon revenue >
50% of world’s
GDPs
Apple: iPads in 24
months > Macs in
24 years
@santiagojara
2
Thursday, October 17, 13

6. Google Ad
Revenue > US Print
Industry
# of smartphones
sold > babies born
{Business Insider}
Apple: iPads in 24
months > Macs in
24 years
Amazon revenue >
50% of world’s
GDPs
2 million x storage
of Apollo Project =
iPhone5
@santiagojara
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Thursday, October 17, 13

7. Google Ad
Revenue > US Print
Industry
# of smartphones
sold > babies born
Amazon revenue >
50% of world’s
GDPs
2 million x storage
of Apollo Project =
iPhone5
2012: $16.5b
music industry,
$13.6b iTunes
{Business Insider}
Apple: iPads in 24
months > Macs in
24 years
@santiagojara
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Thursday, October 17, 13

8. @santiagojara
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9. @santiagojara
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Thursday, October 17, 13

10. @santiagojara
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11. And then along came tablets...
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12. @santiagojara
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13. @santiagojara
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14. The Timeline
World
Wide Web
1990
500,000
websites
1999
2000
500,000
apps
2008
2010 2011
iTunes App Store
Shift from
Print to Web
Shift from
Web to Mobile
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15. The Shift
Time Spent in Web vs. Apps
[minutes per day]
100
75
50
25
0
June 2011
Web
Apps
Source: comSCORE & Flurry Analytics
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16. The Reality
In 1999, 38 million people
had broadband internet.
Today, over 1.2 billion have
it on their mobile phone.
@santiagojara
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17. @santiagojara
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18. Mobile Site
Mobile App
‣ Primary Use: Information
‣ Primary Use: Repeated Engagement
‣ Native calls-to-action (except
maps)
‣ Deep native calls-to-action
‣ Cross-platform
‣ Local Caching (offline access)
‣ Responsive is best
‣ Active Communication (Push
Notifications)
‣ Intuitive navigation & layout
‣ Save Favorites w/o login
‣ User Personalization
Thursday, October 17, 13

19. "2012 was a big year for us. We
made the big transition where now
there are more people using
Facebook on mobile everyday than
on desktop."
~ Mark Zuckerberg, CEO Facebook
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20. http://www.youtube.com/watch?v=YitZIIYVaSo
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21. The Problem
97%
@santiagojara
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22. 40% have turned to a
competitor after a
bad mobile experience.
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23. The Golden Moment
Consumers Arrive
Brands Catch-up
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24. We are now
in mobile’s
‘Golden Moment’
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25. Thursday, October 17, 13

26. Thursday, October 17, 13

27. Adaptability
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28. App Expertise
@santiagojara
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29. App Expertise
Push Notifications
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30. App Expertise
Push Notifications
Real-time,
integrated CMS
@santiagojara
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31. App Expertise
Push Notifications
Real-time,
integrated CMS
Baked-In Social
Sharing
@santiagojara
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32. App Expertise
Push Notifications
Baked-In Social
Sharing
Real-time,
integrated CMS
Buy from a partner,
not a vendor
@santiagojara
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Thursday, October 17, 13

33. App Expertise
Push Notifications
Real-time,
integrated CMS
Baked-In Social
Sharing
Buy from a partner,
not a vendor
App Launch
Expertise
@santiagojara
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34. Thank You.
@santiagojara
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