SlideShare ist ein Scribd-Unternehmen logo
1 von 14
Downloaden Sie, um offline zu lesen
by Santiago Martin Caravaca e Alessia Correa

                                      Data: 4 febbraio 2012




CONFIDENTIAL INFORMATION © 2011
SANTIAGO MARTÍN CARAVACA ALL RIGHTS
RESERVED
Attraverso quanti amici di amici di amici
dovrebbe passare un messagio o una idea
 affinchè il mondo intero potesse essere
                connesso?

  Uno studio realizzato negli anni 60 ha
scoperto che fra due persone qualsiasi dei
   sette milioni che vivono nel pianeta
   esistono come massimo sei gradi di
separazione. Questo significa che fra “a” e
  “b” è possibile tracciare una catena di
    conoscenti formata da non più di 5
                intermediari.



CONFIDENTIAL INFORMATION © 2011
SANTIAGO MARTÍN CARAVACA ALL RIGHTS
RESERVED
Un’emozione o un’abitudine può essere in grado di contagiare la
 gente che fa parte delle reti fino a 3 gradi; ciò significa che tu hai il
 potere di influenzare, senza saperlo, gli amici dei tuoi amici dei tuoi
 amici.

 Non sono solo le idee a circolare e ad incrociarsi alla velocità della
 luce, ma emozioni e attitudini come l’ ottimismo e l’ entusiamo
 sono ben più contagiose di quel che crediamo. Hai il coraggio di
 connettare le tue emozioni e abitudini attraverso Local2worldwide
 e vederle viaggiare attraverso tutti i luoghi del mondo?




CONFIDENTIAL INFORMATION © 2011
SANTIAGO MARTÍN CARAVACA ALL RIGHTS
RESERVED
Qual é il mantra di Local2worldwide?:


              “Connetti le tue
              abitudini e emozioni
              locali. Globalmente”
              Destinatari: utenti, aziende e
              amministrazioni pubbliche.



CONFIDENTIAL INFORMATION © 2011
SANTIAGO MARTÍN CARAVACA ALL RIGHTS
RESERVED
PASSO 1: Scopri perché
             le tue abitudini/emozioni
             o ambiente sono speciali
             e scegli un contenuto.
             Dopo caricalo nella rete e
             sottorete tematica
             corrispondente
CONFIDENTIAL INFORMATION © 2011
SANTIAGO MARTÍN CARAVACA ALL RIGHTS
RESERVED
CONFIDENTIAL INFORMATION © 2011
SANTIAGO MARTÍN CARAVACA ALL RIGHTS
RESERVED
Passo 2:Affacciati alle
finestre delle realitá
locali in tempo reale
(twitter visuale)
Adesso sí, puoi avere
una visione globale
«live»
di ogni abitudine/
emozione e localitá
 CONFIDENTIAL INFORMATION © 2011
 SANTIAGO MARTÍN CARAVACA ALL RIGHTS
 RESERVED
CONFIDENTIAL INFORMATION © 2011
SANTIAGO MARTÍN CARAVACA ALL RIGHTS
RESERVED
Passo 3:
Monitora in
tempo reale il
                                        What

viaggio che sta                        city will
                                          be
                                        next’

facendo il tuo
contenuto



 CONFIDENTIAL INFORMATION © 2011
 SANTIAGO MARTÍN CARAVACA ALL RIGHTS
 RESERVED
CONFIDENTIAL INFORMATION © 2011
SANTIAGO MARTÍN CARAVACA ALL RIGHTS
RESERVED
Passo 4: Contagia con il
             tuo ottimismo e le tue
             emozioni altre culture e
             genera sinergie fra
             diverse abitudini
             attraverso “L2W shot”


CONFIDENTIAL INFORMATION © 2011
SANTIAGO MARTÍN CARAVACA ALL RIGHTS
RESERVED
CONFIDENTIAL INFORMATION © 2011
SANTIAGO MARTÍN CARAVACA ALL RIGHTS
RESERVED
Passo 5: Sei tu che decidi
             che cosa é globale




CONFIDENTIAL INFORMATION © 2011
SANTIAGO MARTÍN CARAVACA ALL RIGHTS
RESERVED
CONFIDENTIAL INFORMATION © 2011
SANTIAGO MARTÍN CARAVACA ALL RIGHTS
RESERVED

Weitere ähnliche Inhalte

Empfohlen

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Empfohlen (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Local2worldwide presentation

  • 1. by Santiago Martin Caravaca e Alessia Correa Data: 4 febbraio 2012 CONFIDENTIAL INFORMATION © 2011 SANTIAGO MARTÍN CARAVACA ALL RIGHTS RESERVED
  • 2. Attraverso quanti amici di amici di amici dovrebbe passare un messagio o una idea affinchè il mondo intero potesse essere connesso? Uno studio realizzato negli anni 60 ha scoperto che fra due persone qualsiasi dei sette milioni che vivono nel pianeta esistono come massimo sei gradi di separazione. Questo significa che fra “a” e “b” è possibile tracciare una catena di conoscenti formata da non più di 5 intermediari. CONFIDENTIAL INFORMATION © 2011 SANTIAGO MARTÍN CARAVACA ALL RIGHTS RESERVED
  • 3. Un’emozione o un’abitudine può essere in grado di contagiare la gente che fa parte delle reti fino a 3 gradi; ciò significa che tu hai il potere di influenzare, senza saperlo, gli amici dei tuoi amici dei tuoi amici. Non sono solo le idee a circolare e ad incrociarsi alla velocità della luce, ma emozioni e attitudini come l’ ottimismo e l’ entusiamo sono ben più contagiose di quel che crediamo. Hai il coraggio di connettare le tue emozioni e abitudini attraverso Local2worldwide e vederle viaggiare attraverso tutti i luoghi del mondo? CONFIDENTIAL INFORMATION © 2011 SANTIAGO MARTÍN CARAVACA ALL RIGHTS RESERVED
  • 4. Qual é il mantra di Local2worldwide?: “Connetti le tue abitudini e emozioni locali. Globalmente” Destinatari: utenti, aziende e amministrazioni pubbliche. CONFIDENTIAL INFORMATION © 2011 SANTIAGO MARTÍN CARAVACA ALL RIGHTS RESERVED
  • 5. PASSO 1: Scopri perché le tue abitudini/emozioni o ambiente sono speciali e scegli un contenuto. Dopo caricalo nella rete e sottorete tematica corrispondente CONFIDENTIAL INFORMATION © 2011 SANTIAGO MARTÍN CARAVACA ALL RIGHTS RESERVED
  • 6. CONFIDENTIAL INFORMATION © 2011 SANTIAGO MARTÍN CARAVACA ALL RIGHTS RESERVED
  • 7. Passo 2:Affacciati alle finestre delle realitá locali in tempo reale (twitter visuale) Adesso sí, puoi avere una visione globale «live» di ogni abitudine/ emozione e localitá CONFIDENTIAL INFORMATION © 2011 SANTIAGO MARTÍN CARAVACA ALL RIGHTS RESERVED
  • 8. CONFIDENTIAL INFORMATION © 2011 SANTIAGO MARTÍN CARAVACA ALL RIGHTS RESERVED
  • 9. Passo 3: Monitora in tempo reale il What viaggio che sta city will be next’ facendo il tuo contenuto CONFIDENTIAL INFORMATION © 2011 SANTIAGO MARTÍN CARAVACA ALL RIGHTS RESERVED
  • 10. CONFIDENTIAL INFORMATION © 2011 SANTIAGO MARTÍN CARAVACA ALL RIGHTS RESERVED
  • 11. Passo 4: Contagia con il tuo ottimismo e le tue emozioni altre culture e genera sinergie fra diverse abitudini attraverso “L2W shot” CONFIDENTIAL INFORMATION © 2011 SANTIAGO MARTÍN CARAVACA ALL RIGHTS RESERVED
  • 12. CONFIDENTIAL INFORMATION © 2011 SANTIAGO MARTÍN CARAVACA ALL RIGHTS RESERVED
  • 13. Passo 5: Sei tu che decidi che cosa é globale CONFIDENTIAL INFORMATION © 2011 SANTIAGO MARTÍN CARAVACA ALL RIGHTS RESERVED
  • 14. CONFIDENTIAL INFORMATION © 2011 SANTIAGO MARTÍN CARAVACA ALL RIGHTS RESERVED