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Agritourismnewlogo2009
- 4. More People, Staying Longer, Spending Money
- 5. Research
- 9. Resource Virginia Cooperative Extension http://pubs.ext.vt.edu/310/310-004/310-004.html
- 12. Who makes the decisions?
- 15. Trends
- 20. TREND/SOL’s
- 23. Resource
- 24. Advantages
- 26. Creating
- 33. VATC.org
- 36. YouTube
- 37. Facebook
- 38. Blog
- 39. E-mail
- 41. Advertising
- 42. Coop advertising
- 45. CATALOG/GUIDES VIRGINIA GROWN CHRISTMAS TREE GUIDE VIRGINIA WINERIES GUIDE VIRGINIA GROWN GUIDE VIRGINIA’S FINEST DIRECTORY
- 46. AAA, Group Tours, and Meetings
- 47. GREAT TASTE 2010 Wednesday March 24, 2010
- 49. PROMOTIONS
- 51. Public Relations
- 53. VA Film Office
- 56. GRANTS
- 59. Botetourt Agritourism Trail Wine Trail
- 61. Checklist Are you listed on Virginia.org? Are you participating in VTC’s Coop Advertising/Publication Advertising program? Do you have a presence at our state Welcome Centers? Have you submitted PR story ideas? Are you in touch with the Virginia Film office? Have you visited VATC.org?
- 62. For more information : Sandra Tanner Tourism Development Specialist 434/757-7438 [email_address]
Hinweis der Redaktion
- At Virginia Tourism we Share the Love….we market and sell Virginia by telling everyone that whatever you love in a vacation you can find it in Virginia. As an entrepreneur you need to market and sell your business and your product….so how do we do that? As with all good marketing campaigns it begins with research We look to see how many people we are attracting now-55 Million, what they are spending—18.7 Billion and how that impacts the state’s economy—2.4 Billion in State and local taxes so that we can establish benchmarks for growth. We then take a look at the demographic profile of our visitors and we study current travel trends and the competition- The who,where, what, and competition of the your Marketing plan Work with your local SBDC or DBA for help with your research.
- At Virginia Tourism we Share the Love….we market and sell Virginia by telling everyone that whatever you love in a vacation you can find it in Virginia. As an entrepreneur you need to market and sell your business and your product….so how do we do that? As with all good marketing campaigns it begins with research We look to see how many people we are attracting now-55 Million, what they are spending—18.7 Billion and how that impacts the state’s economy—2.4 Billion in State and local taxes so that we can establish benchmarks for growth. We then take a look at the demographic profile of our visitors and we study current travel trends and the competition- The who,where, what, and competition of the your Marketing plan Work with your local SBDC or DBA for help with your research.
- Who is coming? Surprisingly, 62% of Virginia’s visitors arrive in parties of 2 or less. 38% in parties consisting of three or more. These visitors are between the ages of 25-65 years old, 90% are repeat visitors and they earn an average of $75K plus per year
- Southern Virginia is rich in family farms, agriculture and agriculture heritage….so for 2009 I will work with VCE, VDACS, and others to create an Agritourism Trail in Southern Virginia to support the workshops Martha Walker and I will be brainstorming in early 2009 about how to make this work…who to bring to the table and how to keep this sustainable after it is created. Officially, agritourism is defined as any activity carried out on a farm or ranch that allows members of the general public, for recreational, entertainment, or educational purposes, to view or enjoy rural activities, including farming, wineries, ranching, historical, cultural, harvest-your-own activities, or natural activities and attractions. An activity is an agritourism activity whether or not the participant paid to participate in the activity (Virginia SB 38, Approved in July 2006). For most people, agricultural tourism refers to a visit to a working farm or any agricultural, horticultural or agribusiness operation in order to enjoy, be educated, or become actively involved in the activities of the farm or operation - getting a true farm experience . Click Without a doubt we can tell anyone who’s unbridled passion is Agritourism they can experience that passion by visiting one of our Agritourism venues in Southside Virginia; California isn’t the only ones with Happy Cows because Virginia Cows Live Passionationately!
- Woman 25-65 average income of 75K…….same demographic for Farmer’s Markets……
- What are current travel trends and special interests for today’s consumer? Girlfriend Getaways - We know our decision maker, the woman, is doing all of this research on the family vacation but it has now occurred to her that she and her girlfriends should get away from everyday stress and enjoy a weekend together to reconnect. Increasingly, they are enjoying girlfriend getaways which can last for an extended weekend or a full week. Guys Only Getaways – 37% want outdoor recreation such as canoeing, biking, hiking Pet Friendly Travel – We are finding increasing amounts of lodging, attractions, restaurants and events that are allowing and catering to pets. We want to share these experiences with all of our family. Example of NOVA trip – meowlot, barkundy. These business owners have recognized a trend and they are capitalizing on it. Multigenerational Travel - Parents and grandparents are popular travel companions for adult travelers who take outdoor vacations such as camping, hiking and biking; also include shopping, attending a family social event, engaging in outdoor activities, going to the beach and going to a theme park.; educational travel, family reunions. Epicurean – The food network, cooking shows, cooking demonstration on morning shows (example Food Network, Fine Living Channel) and chefs becoming household names. (example Rachel Wray, Emeril, Paula Dean) Food is a very important part of an overall vacation but consumers are now taking it a step further and enrolling in cooking classes, wine and food pairing sessions, and wine tasting driving tours during their vacation. Virginia Green 58.5 Million(38%) US travelers WOULD PAY MORE TO USE COMPANIES THAT STRIVE TO PROTECT AND PRESERVE THE ENVIRONMENT. We call this the FABS-Features, Advantages, And Benefits- this is how we differentiate from our competitors. This is the “What” of the Marketing Plan what issue/needs we solve and what need we provide: If you are thinking about opening a Tourism Related business VTC can help with some research. We can access visitor profiles for your area or contact DBA or SBDC for help with research. What are the trends that you see in your business?
- Virginia’s asset assessment: What sets us apart…..SWOT analysis….what are our strengths, weaknesses, opportunities, and threats Look at your competitors to see what sets you apart, if it isn’t there “create” it…..be the only, the largest, the smallest, the greatest
- Len Libby candies inScarborough Maine, Cow N Corn- corn cob silo Largest Tea Pot-Chester WVA…largest Strawberry-Poteet Texas
- Live Passionately is reaching out to people who are as passionate about travel as they are about life. It’s all about making the most out of life and travel experiences. Whatever you are passionate about – music, food, history, outdoor recreation, Virginia is the destination to feed those passions. We market this and we deliver this so make sure that you whatever you market about your business or product that you can deliver it.
- All of our advertising features examples of our drivers, drivers are the things that “drive” tourists to Virginia. In your advertising feature your drivers, keep your advertising consisted and cohesive and have a call to action…a way to contact you…..name, number, address, website address,etc.
- The Virginia Travel Guide is Virginia’s primary consumer fulfillment piece. VTC distributes 600,000 printed guides and has the capability of distributing an unlimited amount of eGuides The Virginia Travel Guide is distributed at VTC welcome centers, local and regional visitor centers and consumer shows. The guide is mailed to anyone who requests travel information about Virginia. Prices for an ad in the Travel Guide Full-page -- $18,645 Half-page -- $14,285 1/3 page -- $7,950 Listing -- $395
- Partner with Chambers and other organizations and be sponsors of the events Create Events/Festivals
- Use the Media, write press releases, become an “expert” an have a page on your website about you the “expert”, write stories or contact reporters, sign up on VATC.org for travel writers…if it is negative publicity make it positive…make a news story out of anything(Danny Johnson, Peaks of Otter Winery)
- Here is your checklist, but the most important thing you can do is look at VATC.org: VTC Services Guide Cooperative Advertising opportunities Marketing calendar and related opportunities Orientation schedule PR Primer Much more