Our vision and conceptualisation of where telcos wil play in the mobile health field

1. Mobile Health 2012
Facilitating healthcare through connected
communities
Santanu Biswas
www.du.ae

2. Facilitating socio economic transformation is enabling change in
core sectors; healthcare and finance are key
Organize society into sectors of interest –
health, education, entertainment, leisure,
retail, banking, government in a phased
manner
Develop the community into a secure reliable
network of known users and suppliers who
begin to transact and interact safely and
conveniently on a network through devices
and interfaces that are intuitive
Understand preferences and offer bouquet
of services that will be consumed – appeal to
the individual, give him health wellness and
infotainment content

3. The world is going digital and the region’s usage trends bright in
terms of mobile internet and application penetration
• Within the UAE there are 3.7 million Internet users, currently accounting for 75% of the population.
• UAE has the highest mobile penetration rates in the world, more mobiles than people
Market Internet Internet Mobile
users penetration % penetration % Healthcare + Information Technology + Wireless
Jun 2011 Jun 2011 Jun 2011
KSA 11,400,000 43.6% 166%
UAE 3,777,900 75% 193%
Qatar 563,800 66.5% 100%
Bahrain 649,300 53.5% 144%
Kuwait 1,100,000 42.4% 106%
Oman 1,093,420 26.4% 82%
© Source and Credit – Optinet, Cweb survey, UAE Wave 7,14,19

4. The stage is set for a revolution again – this time in bringing
innovation in healthcare delivery to an empowered consumer
Innovative models of healthcare
delivery, disease management,
information usage and connected
healthcare governance are emerging
© Source and Credit – Images – TED, TEDMed

5. The healthcare sector is changing – again! The imperatives of cost
burden and personalised healthcare are real

6. Telecom has a social responsibility to enable this transformation
and is poised through sectoral strengths to facilitate this.
• Personalised actionable healthcare
will be enabled
• Healthcare to the home is an
achievable target
• Behavioral changes matter and will
be encouraged
• Access to healthcare is paramount
and will be delivered
• Linking patients to their doctors is
needed and life saving
© Source and Credit – Images – TED, TEDMed

7. Dire need to manage epidemic-like spread of lifestyle diseases –
hyper tension, diabetes, obesity threaten the nation’s health
mHealth has the capability to connect
patients and healthcare providers,
empower patients, and create a vast
health network that can lead to improved
outcomes
© Source and Credit – Images – TED, TEDMed

8. Its ALWAYS ON – the mobile device is ubiquitous, connected and
personal and brings everyone closer to the moment
The Motivated Healthy
The Information Seekers
The Chronically ill
Make it easy!
Adoption will depend on making the
healthcare information & monitoring
process easy for consumers. They
need simple, intuitive, yet feature-
rich devices and online tools that are
designed for their specific needs.
© Source and Credit – Images – TED, TEDMed
© Source and Credit – IBM: The Future of Connected Devices

9. A growing awareness in the youth and healthy for fitness and self
responsibility is creating the World of Wellness
Mobile Internet Users Internet Users
Age & gender of mobile Internet users (MENA)
Young people dominate the net
© Source and Credit – Images – TED, TEDMed
© Source and Credit – Optinet, Cweb survey, UAE Wave 7,14,19

10. The Doctor is IN – the physician of the future is Smart Phone
ready and willing!
© Source and Credit – Images – TED, TEDMed

11. The challenge – align clinical drivers & sustainable business
models; work of regulators & govt for right policy will be key
Unmet
Regulatory
Medical
Approvals
Needs
Change in
Medical Innovation
Practice
Business
Development
Alignment
Clinical Trial
Validation
© Source and Credit – Images – TED, TEDMed

12. du is committed to the long term success of these initiatives –
content, connectivity and mHealth is a strategic pillar
Smart Health is the utilization of mobile communication technologies to deliver healthcare
services. It is our brand for the portfolio of all mobile health and eHealth services.

13. Connected communities that own a stake in their own wellness
and prosperity – will be the building blocks of modern Arabia
• Our customers are our reason
• The region’s needs drive us
• Technology has enabled us
• Our vision will create possibilities

14. Add life to life
is our brand promise...