Broadband internet connection is rapidly penetrating the rural India. Many organizations across the non metro cities and towns already have the required infrastructures like computers, printers, scanners and broadband internet connections. But so far they have not been able to fully explore the internet. The result is a digital divide and a complete absence of localized content from rural India. The most common reasons why nonprofits don't use social media are related to some preconceived myths and notions about social media. Something its too costly, some would think its not relevant for them and so on. Samyukta Media aims at demystifying these myths and preconceived notions for the NGOs / SMEs and help them derive benefit from Social Media. Tell more people about it. Be with us in taking Social Media beyond social borders.

1. Project: Social Media Saral
Introduction
A social media consultancy, content creation, documentation and training project for NGOs,
social enterprises and MSMEs (Micro, Small and Medium Enterprises), specially those
operating in non-metro, tier two cities and towns of India, to provide them online identity,
help them showcase their work, and build their staff capacity, so that they can derive benefit
from the use of social media, digital and online communications.
Objectives:
(1) To create a basic social media portfolio and online communication strategy to help local
entities become a part of global online community.
(2) Capacity building of an entity’s staff by providing them practical training and interactive
workshops on social media.
Social Media and its benefits
Social Media is a collection of simple, freely available, easy
to learn internet based tools and strategies which anyone can
use to get connected to people all over the country and the
world. This helps in finding bigger platforms and better
opportunities for multiple purposes. With social media
portfolio an entity would be able to find bigger online
market, platform to showcase their work across nation &
world.
In spite of the easy availability of the technology required for
social media, like computers, internet, scanners, printers etc.,
many organizations still have not started using it because of
various myths and perceptions about internet and technology.
The project aims at addressing each of these road blocks, demystifying pre conceived notions and
simplifying social media.
Main activities
The project is conducted in house over 7-8 working days under four broad heads 1) Social Media
Strategy 2) Implementation 3) Creation of Content for Social Media Portfolio 4) Staff Training. By
Contact: 1
Sutradhaar, Sanjukta Basu; Phone: 9953936006, 01125087693;
Mailto: admin@samyuktamedia.com, samyuktamedia@gmail.com
www.samyuktamedia.com

2. the end of this project an organization / establishment would be able to have a digital identity of its
own and be able to connect to global online audience.
Cost and Logistics requirement
 The minimum cost of this activity is Rs.25, 000 for small entities in tier two cities. The price
may go up depending upon size of the entity and volume of work.
 Cost of travel (from Delhi to city/town where organization is based), budget accommodation,
food and local travel for one or two persons for duration of project is extra.
 The project would have to be conducted on site by working closely with the organization
staff.
 The organization should preferably arrange for computers, internet connection, and projector
for its staff. However, we also carry our own equipment.
How to apply?
To apply for this project please write to Sutradhaar, Sanjukta Basu at admin@samyuktamedia.com
or samyuktamedia@gmail.com with your organization’s profile.
You can also call Sanjukta Basu at 9953936006
A Sample Case Study
We have offered this service to a Kolkata based Micro enterprise and they have been greatly
benefited from the same. Please find details of this case study in the link below:
http://www.slideshare.net/sanjuktabasu/shilpa-niketans-social-media-portfolio-a-case-
study
About Samyukta Media
Samyukta Media is a social enterprise which provides Social Media Communication Consultancy,
Trainings and Media Outreach activities. We are dedicated to the cause of spreading the use of social
media amongst unlikely sectors like NGOs, SMEs, Rural and cottage industries etc. Our mission is to take
social media, as a powerful tool of communication to every door step at the bottom of the social pyramid.
For more details about Samyukta Media please visit www.samyuktamedia.com
Contact: 2
Sutradhaar, Sanjukta Basu; Phone: 9953936006, 01125087693;
Mailto: admin@samyuktamedia.com, samyuktamedia@gmail.com
www.samyuktamedia.com