Democratizing Innovation Through Understanding Unique Customer Needs

(adapted from: Democratizing Innovation by Eric Von Hippel)

Objective ,[object Object],[object Object],[object Object],[object Object],[object Object]

Many Users want custom products ,[object Object],[object Object],[object Object],[object Object],[object Object],User Needs are heterogeneous … . unlike what mass market manufacturers believe

Lead Users customize and develop products themselves … . Often without the manufacturers

Why do Lead Users customize? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Manufacturers develop products for many customers … . leading to missed innovation opportunities

Innovation = Need + Solution ,[object Object],[object Object],[object Object],Information is sticky …. Which is why the twain find it difficult to meet User has NEED Information Manufacturer has SOLUTION Information

Toolkits for User Innovation ,[object Object],[object Object],[object Object],Help both manufacturers and users … . they iterate within their information domain Manufacturer develops basic product User develops specific application

Examples Automobile Car Color Selector for ICI (developed by a company I founded) … and of course Web Services architecture

Good Toolkits should… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Quality of Toolkits is key to their effectiveness

Will Users share information? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lead Users stand to benefit from developing the innovation … .. They benefit more by sharing its details

Making Enterprise software development fun… … users developed product ideas in Idea factory

Democratizing Innovation Through Understanding Unique Customer Needs

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Democratizing Innovation Through Understanding Unique Customer Needs

Ähnlich wie Democratizing Innovation Through Understanding Unique Customer Needs (20)

Mehr von sanjoysanyal

Mehr von sanjoysanyal (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Democratizing Innovation Through Understanding Unique Customer Needs