2. Before we plan…
Who are our target audiences?
Who are our target customers?
What are our target markets?
What’s your Brand?
3. •Website, Blog, Facebook,
LinkedIn, Twitter, Google+
Build your web
presence
•Create & Store Visuals
•Publish, Post, Communicate
Create and distribute
marketing materials
•Build your audience
•Build your customers
Create a Mailing List
•Go National
•Go Global
Do Outreach
Let’s start…
5. Website
Create www.your-brand.in
Create you@your-brand.in
Steps
◦ Register your domain
◦ Buy Web Hosting & Email Plan
Priced:
http://in.godaddy.com
http://in.business.yahoo.com/
http://www.net4.in
http://www.hostgator.in
Free:
http://www.indiagetonline.in [In initiative by Google]
6. Facebook
Creating profile
Creating page
Content development
Buzz creation
Integration page with other social media channels
Post updates with links to the desired landing page
Joining groups and pages
Adding members
Starting discussions
Sharing links
Creating facebook “like” button and badge, to place it in the website and blogs
Run contests, promotional campaigns, polls…
Video sharing via YouTube tabs ( for viral campaigns)
Photo sharing via page flicker apps/ similar apps
Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
Customized contact form/ registration form
Promote blogs/feed
Adding custom tabs
Tagging use of various external interactive Apps
7. LinkedIn
Creating profile
Creating company page
Integrating profile with other media channels
Add connections
Join Groups
Targeting and networking with the influencers
Starting Discussions in groups
Active participations in relevant Q&A’s
Publish Press release
Create polls
Launch and promote e vents
Submit feeds
Share presentation
Integrate blogs to the profile
Share likes
8. Twitter
Creating twitter handle
Post tweets with site link (content from the site)
Following key influencers
Use hash tags for keywords
Retweet influential tweets
Tweeting based on trends
Post natural updates frequently
Influence mentions
Create a twitter badge and place it on the site
and blogs
Increase followers base constantly
Network and engage the followers
9. Google +
Create profile
Create page
Content Development
Buzz Creation
Integrating page with other social media channels
Post updates with links to the desired landing page
Joining pages
Adding influencers to our circles
Starting discussion
Sharing links
Video sharing
Photo sharing
Document sharing (poster, brochures etc.)
Tagging
10. Blogs
Blogs
◦ Follow key blogs
◦ Comment on blogs with link
◦ Network with influential bloggers
www.blogger.com
11. Email Campaign
Buy / Build your contact list
◦ For Agents
◦ For Customers
◦ For Fans
Create Email Content
Send Bulk Email biweekly
Free Tools
◦ http://mailchimp.com [12000 emails/month]
◦ http://www.zoho.com/campaigns/ [12000
emails/month]
◦ http://www.reachmail.net [12000 emails/month]