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Sanjoy Chatterjee
Federation of Indian Magic Associates
Before we plan…
 Who are our target audiences?
 Who are our target customers?
 What are our target markets?
 What’s your Brand?
•Website, Blog, Facebook,
LinkedIn, Twitter, Google+
Build your web
presence
•Create & Store Visuals
•Publish, Post, Communicate
Create and distribute
marketing materials
•Build your audience
•Build your customers
Create a Mailing List
•Go National
•Go Global
Do Outreach
Let’s start…
The initial steps…
 Create your collaterals
◦ Pictures / Posters
◦ Videos
◦ News
◦ Documents / Leaflets / Brochure
 Store & Manage in Cloud
◦ YouTube / Vimeo for Videos
◦ Pictures / Documents / Files
 Dropbox [2 GB free] – http://www.dropbox.com
 Google Drive [15 GB free] – http://drive.google.com
 Box [10 GB free] – http://www.box.com
 OneDrive [7 GB free] - http://onedrive.live.com
Website
 Create www.your-brand.in
 Create you@your-brand.in
 Steps
◦ Register your domain
◦ Buy Web Hosting & Email Plan
 Priced:
 http://in.godaddy.com
 http://in.business.yahoo.com/
 http://www.net4.in
 http://www.hostgator.in
 Free:
 http://www.indiagetonline.in [In initiative by Google]
Facebook
 Creating profile
 Creating page
 Content development
 Buzz creation
 Integration page with other social media channels
 Post updates with links to the desired landing page
 Joining groups and pages
 Adding members
 Starting discussions
 Sharing links
 Creating facebook “like” button and badge, to place it in the website and blogs
 Run contests, promotional campaigns, polls…
 Video sharing via YouTube tabs ( for viral campaigns)
 Photo sharing via page flicker apps/ similar apps
 Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
 Customized contact form/ registration form
 Promote blogs/feed
 Adding custom tabs
 Tagging use of various external interactive Apps
LinkedIn
 Creating profile
 Creating company page
 Integrating profile with other media channels
 Add connections
 Join Groups
 Targeting and networking with the influencers
 Starting Discussions in groups
 Active participations in relevant Q&A’s
 Publish Press release
 Create polls
 Launch and promote e vents
 Submit feeds
 Share presentation
 Integrate blogs to the profile
 Share likes
Twitter
 Creating twitter handle
 Post tweets with site link (content from the site)
 Following key influencers
 Use hash tags for keywords
 Retweet influential tweets
 Tweeting based on trends
 Post natural updates frequently
 Influence mentions
 Create a twitter badge and place it on the site
and blogs
 Increase followers base constantly
 Network and engage the followers
Google +
 Create profile
 Create page
 Content Development
 Buzz Creation
 Integrating page with other social media channels
 Post updates with links to the desired landing page
 Joining pages
 Adding influencers to our circles
 Starting discussion
 Sharing links
 Video sharing
 Photo sharing
 Document sharing (poster, brochures etc.)
 Tagging
Blogs
 Blogs
◦ Follow key blogs
◦ Comment on blogs with link
◦ Network with influential bloggers
 www.blogger.com
Email Campaign
 Buy / Build your contact list
◦ For Agents
◦ For Customers
◦ For Fans
 Create Email Content
 Send Bulk Email biweekly
 Free Tools
◦ http://mailchimp.com [12000 emails/month]
◦ http://www.zoho.com/campaigns/ [12000
emails/month]
◦ http://www.reachmail.net [12000 emails/month]
12 – Month Social Media marketing plan
12 – Month timeline [1-3 months]
Brand Presence
Create website
Create Profiles
in Social
Medias
Implement
brand image
Announce
presence
Traffic Sources
Referring sites
Search engines
Project Traffic
12.5 %
increase
Twitter/Facebook/
LinkedIn followers
100-2000
followers
12 – Month timeline [4-6 months]
Brand / Customers
Increase
follower-base
Send Email
Campaigns
Write Blogs
Reply to Fans,
Audiences,
Customers
Traffic Sources
Referring sites
Search engines
Campaigns
Project Traffic
25-30 %
increase
Twitter/Facebook/
LinkedIn followers
1000-3000
followers
12 – Month timeline [7-12 months]
ROI Focus
Event specific
Campaigns
Target
Corporate
Events
Get along with
Agents’
Websites
Traffic Sources
Referring sites
Search engines
Campaigns
Events
Project Traffic
50-60 %
increase
Twitter/Facebook/
LinkedIn followers
5000+
followers
Thank You

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Digital marketing for magicians

  • 1. Sanjoy Chatterjee Federation of Indian Magic Associates
  • 2. Before we plan…  Who are our target audiences?  Who are our target customers?  What are our target markets?  What’s your Brand?
  • 3. •Website, Blog, Facebook, LinkedIn, Twitter, Google+ Build your web presence •Create & Store Visuals •Publish, Post, Communicate Create and distribute marketing materials •Build your audience •Build your customers Create a Mailing List •Go National •Go Global Do Outreach Let’s start…
  • 4. The initial steps…  Create your collaterals ◦ Pictures / Posters ◦ Videos ◦ News ◦ Documents / Leaflets / Brochure  Store & Manage in Cloud ◦ YouTube / Vimeo for Videos ◦ Pictures / Documents / Files  Dropbox [2 GB free] – http://www.dropbox.com  Google Drive [15 GB free] – http://drive.google.com  Box [10 GB free] – http://www.box.com  OneDrive [7 GB free] - http://onedrive.live.com
  • 5. Website  Create www.your-brand.in  Create you@your-brand.in  Steps ◦ Register your domain ◦ Buy Web Hosting & Email Plan  Priced:  http://in.godaddy.com  http://in.business.yahoo.com/  http://www.net4.in  http://www.hostgator.in  Free:  http://www.indiagetonline.in [In initiative by Google]
  • 6. Facebook  Creating profile  Creating page  Content development  Buzz creation  Integration page with other social media channels  Post updates with links to the desired landing page  Joining groups and pages  Adding members  Starting discussions  Sharing links  Creating facebook “like” button and badge, to place it in the website and blogs  Run contests, promotional campaigns, polls…  Video sharing via YouTube tabs ( for viral campaigns)  Photo sharing via page flicker apps/ similar apps  Document sharing ( pdf, ppt, whitepapers, brochures, notes..)  Customized contact form/ registration form  Promote blogs/feed  Adding custom tabs  Tagging use of various external interactive Apps
  • 7. LinkedIn  Creating profile  Creating company page  Integrating profile with other media channels  Add connections  Join Groups  Targeting and networking with the influencers  Starting Discussions in groups  Active participations in relevant Q&A’s  Publish Press release  Create polls  Launch and promote e vents  Submit feeds  Share presentation  Integrate blogs to the profile  Share likes
  • 8. Twitter  Creating twitter handle  Post tweets with site link (content from the site)  Following key influencers  Use hash tags for keywords  Retweet influential tweets  Tweeting based on trends  Post natural updates frequently  Influence mentions  Create a twitter badge and place it on the site and blogs  Increase followers base constantly  Network and engage the followers
  • 9. Google +  Create profile  Create page  Content Development  Buzz Creation  Integrating page with other social media channels  Post updates with links to the desired landing page  Joining pages  Adding influencers to our circles  Starting discussion  Sharing links  Video sharing  Photo sharing  Document sharing (poster, brochures etc.)  Tagging
  • 10. Blogs  Blogs ◦ Follow key blogs ◦ Comment on blogs with link ◦ Network with influential bloggers  www.blogger.com
  • 11. Email Campaign  Buy / Build your contact list ◦ For Agents ◦ For Customers ◦ For Fans  Create Email Content  Send Bulk Email biweekly  Free Tools ◦ http://mailchimp.com [12000 emails/month] ◦ http://www.zoho.com/campaigns/ [12000 emails/month] ◦ http://www.reachmail.net [12000 emails/month]
  • 12. 12 – Month Social Media marketing plan
  • 13. 12 – Month timeline [1-3 months] Brand Presence Create website Create Profiles in Social Medias Implement brand image Announce presence Traffic Sources Referring sites Search engines Project Traffic 12.5 % increase Twitter/Facebook/ LinkedIn followers 100-2000 followers
  • 14. 12 – Month timeline [4-6 months] Brand / Customers Increase follower-base Send Email Campaigns Write Blogs Reply to Fans, Audiences, Customers Traffic Sources Referring sites Search engines Campaigns Project Traffic 25-30 % increase Twitter/Facebook/ LinkedIn followers 1000-3000 followers
  • 15. 12 – Month timeline [7-12 months] ROI Focus Event specific Campaigns Target Corporate Events Get along with Agents’ Websites Traffic Sources Referring sites Search engines Campaigns Events Project Traffic 50-60 % increase Twitter/Facebook/ LinkedIn followers 5000+ followers