how ibm work as b2b marketing

1. .

2. INTRODUCTION
◦ International Business Machines, or IBM , nicknamed "Big Blue", is a multinational
computer technology and IT consulting corporation headquartered in Armonk, New
York, United States.
◦ IBM manufactures and sells computer hardware and software (with a focus on the
latter), and offers infrastructure services, hosting services, and consulting services in
areas ranging from mainframe computers to nanotechnology.
◦ Ginni Rometty is the president, chairman and CEO of IBM.

3. HISTORY
IBM beginning:
◦ On June 16, 1911, three successful 19th century companies decided to merge, marking
the beginnings of IBM history.
◦ The Tabulating Machine Company, the International Time Recording Company, and the
Computing Scale Company of America joined together to incorporate and form one
company, the Computing Tabulating Recording Company.
◦ In 1914, Thomas J. Watson Senior joined CTR as CEO and held that title for the next
twenty years, turning the company into the multi-national entity.
◦ In 1924, Watson changed the company’s name to International Business Machines
Corporation or IBM.
◦ From the beginning, IBM defined itself not by selling products, which ranged from
commercial scales to punch card tabulators, but by its research and development.

4. IBM History - Business
Computers
◦ IBM began designing and manufacturing calculators in the 1930s, using the technology
of their own punch card processing equipment.
◦ In 1944, IBM together with Harvard University financed the invention of the Mark 1
computer, the first machine to compute long calculations automatically.
◦ By 1953, IBM was ready to completely produce their own computers, which began with
the IBM 701 EDPM, their first commercially successful general-purpose computer , And
the 701 was just the beginning.

5. IBM History - Personal Computers
◦ In July 1980, Microsoft's Bill Gates agreed to create an operating system for IBM's new
computer for the home consumer, which IBM released on August 12 1981.
◦ The first IBM PC ran on a 4.77 MHz Intel 8088 microprocessor.
◦ IBM had now stepped into the home consumer market, sparking the computer
revolution.

6. Why New Product?
Because it :
◦ Make smarter, more informed decisions with a repository that provides a centralized,
aggregated view of information from disparate sources.
◦ Increase organizational efficiency and effectiveness through a shared environment that
allows analysts to build on the work of others.
◦ Improve situational awareness across operational communities through on-demand,
intuitive analysis and visualization tools.
◦ Honor “need-to-know” and “need-to-share” requirements with robust, configurable,
pervasive and security-rich architecture.
◦ Integrate with existing infrastructures using a scalable, extensible, service-oriented
analytical platform.

7. IBM Power Systems LC Server
family
(new product)
◦ The new IBM Power Systems LC family of servers is design optimized for Linux based
cloud and cluster deployments.
◦ Delivering the only processor designed for big data in a new design point.
◦ These servers create new value by capturing and analyzing your data in an integrated
view, enabling you to:
◦ Protect your business interests.
◦ Outpace your competition with faster decisions.
◦ Create new business opportunities.
◦ Deploy big data technologies with confidence:
◦ An economical entry point
◦ Superior price/performance
◦ A platform that can scale with your needs

8. New product development PROCESS

9. Possible starting points include:
◦ Creating a central hub for project and resource management to improve visibility
across the development portfolio and drive down time to market.
◦ Using recipe management to drive product development forward using structured
product and raw material specifications.
◦ Collaboration on packaging design and development to help ensure that the results are
available to anyone in the enterprise immediately for the subsequent steps in
production, purchasing and sales.
◦ Smart idea management and integrated concept development through stages and
gates to respond to market trends more effectively.
◦ Virtual teaming with suppliers to help drive down the cost of raw materials and improve
sourcing relationships.

10. Continue…...
◦ The process is typically owned by a marketing lead who collaborates with a number of
other groups, including engineering, research, artwork, legal, and manufacturing.
◦ A significant amount of content is generated, including design documents, nutritional
labels, artwork, legal documents, and review feedback.

11. It is Modified Rebuy
◦ Modified Rebuy is a buying situation in which an individual or organization purchase
goods that have been purchased previously but changes either the supplier or some
other elements of the previous order. In this the buyer wants to modify product
specifications, terms, prices, suppliers.
Justification:
◦ For most workloads, the chip is said to perform two to three times as fast as its predecessor,
the POWER7.
◦ Units attached to the CAPI (Coherent Accelerator Processor Interface) bus can use the same
memory address space as the CPU, thereby reducing the computing path length.
◦ IBM estimates that each core is 1.6 times as fast as the POWER7 in single-threaded operations.
◦ It is designed to be a massively multithreaded chip, with each of its cores capable of handling
eight hardware threads simultaneously,

12. Parties Involved :
◦ CDS (Computer Data Source) is a specialist provider of enterprise level data center
system expertise, maintenance and support.
◦ TERiX Computer Service: IBM Hardware and OS Support
◦ Virtual Technology, Inc.: IBM third party maintenance will ensure that your expensive
equipment is well protected.
◦ Delta Computer Group : IBM Hardware Maintenance
◦ Signature Technology Group Inc. : It experience with IBM servers, storage, and
networking hardware.

13. Is it a success
◦ Doubling revenues every eight months by launching industry-optimized cloud services
◦ Optimizing the Customer Experience Management System
◦ Improve user experience, better manage expenditures and provide a robust, reliable
server platform
◦ Meeting customer expectations with SAP HANA on IBM POWER8
◦ Delivering hybrid cloud services
◦ High-performance e-commerce scalability with POWER8
◦ Speed and innovation in big data analytics
◦ Cloud and data center excellence through POWER8
◦ Photodynamic cancer therapy technology running on POWER8