Hi , Pinterest is an incredibly simple virtual pinboard. It lets you organize and share the things you find interesting on the web. With its inherent visual feature and the highly creative marketing platform it provides, Pinterest has recently become very popular, especially with B2C marketers. It offers massive referral traffic opportunity along with a huge audience consisting of customers/potential customers and influencers. Being an extremely viral platform it gives exponential reach, empowering your brand to leverage content and messaging which can act as a window to increase your brand visibility phenomenally and help build brand advocates. Is the hype justified? Let's learn more about Pinterest and the options it offers marketers in the second part of our Pinterest webinar series. This presentation will help you understand some ways to effectively factor Pinterest into your B2C inbound marketing plans. Key take aways: • How Pinterest works for B2C businesses • Pinterest best practices for B2C businesses • How to include Pinterest into your B2C inbound marketing plan

1. For B2C - Marketing Strategies That Work
Divya Sangwan| Business Manager
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2. Why Pinterest ?
Business benefits of Pinterest ?
What can B2C businesses do ?
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3. Why Pinterest ?
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5. APR ‘12
SEP ‘11
* Source: Compete.com
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6. Facebook: 7 billion
Twitter: 182 million
LinkedIn: 86 million
Tagged: 72 million
Google+: 61 million
* Source : Hitwise Report
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7. 2. 3 Billion
Page Views in
March ‘’12
To more than
4. 0 Million
Daily Visitors
*Source: GA April
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8. * Source : Shareaholic.com
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9. Average Minutes Per visitor in a month
* Source : Comscore report
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10. Business benefits of Pinterest
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11. Brand Reach
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12. Traffic
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13. Customer Engagement
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14. Customer
Insights
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15. Sales
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16. What can B2C businesses do ?
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17. Promote Customer
Lifestyle
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18. 18

19. Showcase Brand Personality
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20. 20

21. Hold Contests
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22. 22

23. Crowdsource
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24. Focus Group Market Research
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25. Answer “HOW”
of things
(Infographics/Instructographics)
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26. Answer “HOW”
of things
(Infographics/Instructographics)
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27. Integrate
Networks
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28. Optimize Pins
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29. Time
Pins
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30. Thank You
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