Introduction to Innovation & Disruptive Models
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This first half of a presentation to young advertising professionals seeking an overview on product innovation, innovators dilemma and the role of marketing in the innovation process.
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Introduction to Innovation & Disruptive Models
- 1. INNOVATION IS GETTING OTHERS TO DO YOUR JOB {AND OTHER THOUGHTS FROM A NON-CZAR} AD CLUB OF NY ‘INNOVATION CZAR’ SESSION | NOV 2013 | @SANEEL | #FINCH15
- 2. EVER NOTICE INNOVATION IS ALWAYS DEFINED DIFFERENTLY?
- 3. “ IT KINDA MAKES RUNNING AN INNOVATION COMPANY HARD
- 4. WE CREATE REVENUE GENERATING DIGITAL BUSINESSES FOR MATURE BRANDS
- 5. MORE SIMPLY
- 7. CAN’T WE ALL JUST GOOGLE IT?
- 8. T H E D E F I N I T I O N in•no•va•tion ¦ inə vā sh ən¦ noun the introduction of something new. Merriam-Webster
- 9. T H E D E F I N I T I O N in•no•va•tion ¦ inə vā sh ən¦ noun the introduction of something new {and relevant}. Merriam-Webster-Radia
- 10. “ NEW AND RELEVANT IS REALLY HARD - ANY ORGANIZATIONAL LEADER
- 11. @edwardboches: @CLAYCHRISTENSEN Chief Innovation Officer, Mullen ACTUAL INNOVATION Opening minds. Inspiring change. Creating unexpected connections. Dissecting cool stuff + re-applying. Sharing. Experimenting. CZAR WHY DO SUCCESSFUL COMPANIES FAIL?
- 12. @RISHADT CHAIRMAN, DIGITAS / LBI / RAZORFISH THE FUTURE COMES FROM THE SLIME
- 13. NEW & RELEVANT IS EASIER FOR THOSE OUTSIDE YOUR COMPANY
- 14. NEW & RELEVANT IS EASIER FOR THOSE OUTSIDE YOUR COMPANY (says the guy who googled his job)
- 15. SOMETHING THIS VALUABLE MUST BE EARNED FROM CUSTOMERS
- 16. EARNING VALUE FROM CUSTOMERS MEANS BENEFITING FROM MORE THAN JUST A TRANSACTION
- 17. craigslist EARNING VALUE (NOT MEDIA) FROM CUSTOMERS IS THE ESTABLISHED INNOVATION MODEL OF WEB COMPANIES
- 18. INNOVATION GETS A LOT EASIER WHEN YOUR CUSTOMERS DO IT FOR YOU
- 19. INNOVATION GETS A LOT EASIER WHEN YOUR CUSTOMERS DO IT WITH YOU (that’s collaboration)
- 24. CROWDSOURCING DELL IDEA STORM MY STARBUCKS REDDIT IDEA CONNECT + DEVELOP GROUP ACHIEVEMENT AMAZON STUDIOS KICKSTARTER GROUPON PEPSI REFRESH CO-CREATION LEGO CUUSOO LOCAL MOTORS PUZZLE CLUBHOUSE GE WINK
- 25. + CONTROL CROWDSOURCING DELL IDEA STORM MY STARBUCKS REDDIT IDEA CONNECT + DEVELOP GROUP ACHIEVEMENT AMAZON STUDIOS KICKSTARTER GROUPON PEPSI REFRESH CO-CREATION LEGO CUUSOO LOCAL MOTORS PUZZLE CLUBHOUSE GE WINK
- 27. HOW DO COMPANIES EARN VALUE FROM THEIR CUSTOMERS? {AND BAKE IN MARKETING}
- 28. THEY MAKE THEM PART OF A LOVING COMMUNITY
- 29. THEY MAKE THEM PART OF A LOVING COMMUNITY WITH HIGH EXPECTATIONS
- 30. THEY MAKE THEM PART OF A LOVING COMMUNITY
- 31. THEY MAKE THEM PART OF A LOVING COMMUNITY AND A HIGHER PURPOSE
- 32. THEY GIVE AWAY STUFF CUSTOMERS FIND HIGHLY VALUABLE
- 33. THEY GIVE AWAY STUFF CUSTOMERS FIND HIGHLY VALUABLE
- 34. THEY GIVE AWAY STUFF CUSTOMERS FIND HIGHLY VALUABLE EVEN IF THEY DON’T
- 35. THEY GIVE AWAY STUFF CUSTOMERS FIND HIGHLY VALUABLE
- 36. THEY GIVE AWAY STUFF CUSTOMERS FIND HIGHLY VALUABLE INCLUDING “HIERARCHY”
- 37. OR THEY JUST DON’T TELL THEM
- 38. OR THEY JUST DON’T TELL THEM BECAUSE IT WAS EASY
- 39. OR THEY JUST DON’T TELL THEM
- 40. OR THEY JUST DON’T TELL THEM BECAUSE THEY’RE SHINY
- 41. EARNING VALUE
- 43. MARKETING CAN LEAD TO EARNING VALUE AND DRIVE INNOVATION
- 44. MARKETING CAN LEAD TO EARNING VALUE AND DRIVE INNOVATION {THIS IS OUR NEXT THESIS}