Hi all, I am going to present hot Facebook new features called Timeline is going to be next big marketing win for Brand Pages. Comments is waiting..

1. Creating Facebook Timelines As
Marketing Campaigns
By:- Sandeep Sharma
FB Page:- www.facebook.com/sandeepsharma94
Follow him on Twitter:- @sandeep_sharma7

2. Facebook Profile in 2004

3. What is Facebook Timeline?
• Timeline is a new feature in Facebook that
replaces the profile page. It shows the story of
your life, as you choose to tell it or as
Facebook has recorded it, in a
visual, scrolling, ordered timeline.
• Timeline uses an algorithm to assess the most
important moments of your life, which can
then be edited to your satisfaction. Unwanted
updates can be hidden from the Timeline.

5. Timeline As Marketing Campaigns
• Sometimes doing something simple and creative
for the first time can become a big marketing win.
• For exp:- Red Bull’s use of animated gifs on
Google+.(https://plus.google.com /105379671042990608528/posts)
• ‘Timeline’, has lots of new opportunities for both
enterprises and consumers to brand themselves
creatively
• Many users have already customised their profiles
using Timeline.
• And now brands are starting to get in on the act.

6. Fujifilm claims to be the first brand to have
launched a Timeline campaign in Australia
with their ‘Instax Yourself‘ initiative created by
digital agency Reborn to promote their Instax
Mini 7 camera.

7. • The campaign utilises an app that allows users
to create personalised cover images from a
series of themes that incorporate images from
your album of profile pictures.

8. Anti-Drug Campaign using Timeline
• A fictional character, Adam Barak, has been
given a Facebook profile and timeline to help
illustrate the dangers of drug abuse.
• An Israel media company has utilized the new
layout to create an innovative, anti-drug
advertising campaign for the Israel Anti-Drug
Authority.
• The campaign is for the Israel Anti-Drug
Authority and uses the split timeline to show
several before and after images of Adam, before
drug addiction and after.

9. The campaign shows a year in the life of a fictional
character on drugs compared to a year clean with side
by side pictures of how relationships, home and work
lives would play out in each scenario.

11. The Facebook Timeline is being used to promote anti-
drug messages. What might future Gen Y users expect
to view?

12. Timeline is not open to Brands yet.
• Facebook’s Timeline isn’t open to brands yet, but
the flurry of activity to use Timeline creatively
bodes well for an update to its Pages product.
• With Timeline, Facebook has created branding
opportunities for consumers as well as brands
with a heightened visual aspect.
• It’s bringing personal branding to the fore for
consumers, accelerating the trend of people
intentionally branding themselves online in
personal circles as well as professional.

13. How Cover Page can be Used ?
It can be used as:-
• Branding Your Products,
• Buying/Selling the Products,
• Attracting the Customer by Creative and Innovative cover page
• Sharing best success moment of your business.

14. What will happen if I Click on the
particular Tabs?

15. Attracting the Customer by Creative and Innovative
cover page

16. Future Concept….
People might start selling the timeline
cover’s space as ads, will it be possible?

17. Question !
Can Timeline be used on brand
pages ?
I think, Yes it can..

18. THANK YOU
For more info about the this topic visit: www.sandeepsharma94.blogspot.com