1. Exam Section A question 1b
Theoretical
perspective
Evaluation of
production

2. 1B
• Select one production and evaluate it in
relation to media concept
• Genre
• Narrative
• Representation
• Audience
• Media language

3. Part 1b Genre/ critical
perspectives
Critical reflection
What are reflective skills?
Discuss.
The ten commandments…

4. Narrative and representation
• Narrative & genre • Representation and
genre
• How the representation or • The functions of genre
aspect of the genre has • The purpose of genre
changed.
• How genres may have
• Give micro examples and changed over time
explain how they differently
affect the audience • How particular genres have
evolved and the factors that
• Explain why they changed eg have influenced these
audience demand, society, changes.
cultural, political, ideology
• A07 you must be able to
• How else could it be changed develop a critical argument
in the future. and apply power of analysis to
the genre debate.

5. genre
• From the point of view of the producers of texts
within a genre, they can rely on readers already
having knowledge and expectations.
• These expectations amount to a code by the use
of which composition becomes more
economical… a kind of shorthand serving to
increase the efficiency of communication.

6. genre
• Whilst working within the conventions every
work within a genre also involves the invention
of some new elements.
•
• Genre provides an important frame of reference
which helps readers to identify, select and
interpret texts.
•

7. • John Hartley argues that: “genres are
agents of ideological closure-they limit the
meaning-potential of a given text”
[O’Sullivan et al 1994, 128]
• Read Woman Clone
• Make notes on key points

8. How to organise and plan
• 10 commandments
• 5 concepts
• 10 pages – 1 page per commandment : mind
map each concept?
• Reading/ printing/ revisiting blogs
[HOMEWORK]
• Revisiting and maybe developing theorists +
quotations that are useful
• Citing relevant examples from own productions