The document discusses the benefits of using transmedia storytelling across multiple platforms. It notes that each platform can excel at different things and tapping into various media allows for a more immersive narrative experience. Transmedia engages audiences through participation and interactive elements. It also allows stories and messages to reach wider audiences in different ways. This shifts the audience from passive consumers to active advocates who collaborate on the story.
What's New in Teams Calling, Meetings and Devices March 2024
Transmedia storytelling belmont university
1. “…the successful organic flow of narrative over a
host of platforms, each one excelling at what it
does best.”
Allison Norrington
http://tinyurl.com/78n55n9
5. IT’S A BRAVE NEW WORLD OF COMMUNICATION
Fragmented audiences
New set of Expectations
Cultural Shift – participatory culture
6. Monomedia – Multimedia – Transmedia
One way monologue Many ways-same message Two way Dialogue
One channel must reach Audience chooses how it
Reaches in many ways
all engages
Single message adapts to Same message – many Each medium contributes
media media to the message
Creator controls message Creator controls message Audience collaborates
No leverage for profits More exposure, but… Broadens profitability
Attention by interruption Various interruptions Attention by invitation
Audience participation =
brand loyalty
Value beyond the product
Audience is validated and
celebrated
9. Three Reasons To Use Transmedia
Storytelling – Pamela Rutledge
1. Persuasion
a. Intuitive
b. Sensory
c. Executive
10. Three Reasons To Use Transmedia
Storytelling – Pamela Rutledge
2. Audience Connection
a. Multiple ways to engage
b. Choice of experience level
c. Creation of “community”
11. Three Reasons To Use Transmedia
Storytelling – Pamela Rutledge
3. Financial Impact
a. Creates loyalty
b. Consumers vs Advocates
c. Extends shelf-life of the Message
18. Things You Can Do Right Now
Put BeBELMONT front and center on your website
Be proactive with Belmont’s Facebook profile –
encourage participation
Begin Tweeting: create a collaborative Twitter story
Create a collaborative story in the classroom using
social media
Explore the Conspiracy For Good website:
www.conspiracyforgood.com
19. WANT A CHALLENGE?
Create a class-based,
department-based or campus
wide story experience
20. Resources
CONSPIRACY FOR GOOD: www.conspiracyforgood.com
Robot Heart Stories: http://robotheartstories.com/about
NEW MEDIA LITERACIES: http://newmedialiteracies.org/
TRANSMYTHOLOGY: http://transmythology.com/
ARGNet: http://www.argn.com/
A Storied Career: http://astoriedcareer.com/
Storycentral Digital: http://storycentraldigital.wordpress.com/
21. Credits
Allison Norrington – “Games for Change” interview http://tinyurl.com/78n55n9
Belmont University: http://bebelmont.com/
A Think Lab http://athinklab.com/transmedia-storytelling/
Monomedia vs Transmedia - Pamela Rutledge Planning-ness 2011:
http://tinyurl.com/7ufsk57
Dr. Pamela Rutledge: http://www.pamelarutledge.com/
“Cathy’s Book”: http://cathysbook.com/
Robot Heart Stories: http://robotheartstories.com/about
CONSPIRACY FOR GOOD: www.conspiracyforgood.com
A Case Study – Three Little Pigs - A Think Lab http://tinyurl.com/cy8252z
Engaging with The TranSocialMedia Community - Gary Hayes:
http://tinyurl.com/7by6f9v
Editor's Notes
This is a little more advanced – but if you’re ambitious, this could really increase the immersive element to “beingBELMONT.”