3. Think of yourself as a brand. You need to be
remembered. What will they remember you for? What
defines you? If you have it in you, do something that
defines you. Invent something, develop a unique
skill, get noticed for something â it creates a talking
point.
Chris Arnold
â
â
4. Brands are like people ï
They have
personality, character, values, stories and
history. Like people, brands express
themselves in a variety of ways.
How?
Through
logos, colors, slogans, campaigns, products, ev
ents, experience, identity to respond to growing
needs of sophisticated audience and
customers.
*
*
5.
6.
7.
8.
9. ... strong emotional response
personality and individuality
freedom and flexibility of creation
different approaches and mediums
innovation, up-to-date relevance
physical presence, unique spatial
experience
...
...
...
...
...
*
10. BRANDS to research their complex,
sometimes radical and experimental interior
layouts, spatial application, strong aesthetic
personality and design appearance:
NIKE. AUDI. CAMPER.
BRANDS to research with more defined image
and variation on common visual theme with
elements of spatial surprise and value in store
in each location:
AESOP. ISSEY MIYAKE. UNIQLO. GAP
11. BRANDS to research their experimental spirit
and the way they push boundaries in aesthetic
diversity of how branded retail space can look
like, pursuit in creativity, exciting spatial
experience and social awareness in
communication with customers:
ADIDAS. IKEA. GAGGENAU. CAMPER
12.
13.
14.
15.
16. ... Unique and quirky characteristics
craving to distinguish from aesthetic
homogenous retail mainstream
desire for original, for change, for
individuality, for story, for sparks
craving for tactile, sensorial, acoustic and
physical experience
presence in digital and online-social
interaction and responsibility
mix between visual vocabulary, logo and
one-of-a-kind store concepts
...
...
...
...
...
*
23. An effort to reinvent retail space and foster a
community connection, athletic brand Nike
started unveiling Nike Stadium locations in
2010. The locations in New York, Berlin,
London, Milan, Tokyo and Paris ârefreshâ every
few months, offering a mix of space for live
performances and art exhibits, as well as a
platform to increase retail awareness (Nike
undergone significant changes).
The ever-evolving locations provide an adaptive
presentation space for design, architecture, and
retail marketing.
*
24. The Wilson Brothers
Next to new seating, a
illuminated running track, new
shelves, as well as other small
details, the Pixaramic display
is certainly the most
impressive of the re-design of
the space by The Wilson
Brothers. Take a look a the
video here below, giving you a
better idea of how the
installation works and what it
is capable of doing.
36. AUDI SHWOROOM, MIAMI
Our pavilion for AUDI renders visible the
invisible forces that flow through our city â the
driverless car is relying on sophisticated
sensory and computational technology that
constantly observes and calculates the
dynamic space that the living city constitutes.
The result is an architecture of movement
whose forms have not been predetermined by
the architect but are constantly being
recomposed by the people populating the
pavilion.
Bjarke Ingels, Founder & Partner, BIG.
â
â
47. * - Entry area â starting point
- Open, spacious area
- Time to pause, feel, sense, experience
- Leisure, display, seating, main flow
- Access for all users with disabilities
67. * - Human circulation
and pathways:
- Circulation diagrams
- Routes, arrows, way
of communication and
interest
- Space division: areas
between products and
merchandising
88. - Storage area for
products and stock
- Supporting rooms
for furniture, fixtures
and fittings repair
and storage
- Fitting areas
- âback of the houseâ
rooms for employees
-
*
89. - âtry and experience
before buyâ
- Dividers, curtains,
doors, mirrors, lighting
and position of
luminaires, hooks,
shelves, fixtures,
screens, seat, shop
assistant âŠ
- Space to catch the
breath,
*
90. * Marie France shop by Clifton Leung Design
Workshop, Nanjing â China