Advantage Fitness Products provided its expertise and service in design, layout and electrical planning, to equipment supply and ongoing service to set up a fully functional fitness center for multi-dwelling development facility from BRE Properties.
1. AFP Designed BRE Properties at Orange CA
Key Stats
• Experience Series Treadmills
• Experience Series Ellipticals
• Experience Series Climbers
• Experience Series Upright and Recumbent Bikes
• Personal Viewing Screens Featured on all Cardio Machines
• Complete line of Paramount XL Strength Equipment
• Paramount Fit 5 Three-Stack Multi-Gym
Facility
Renaissance at Uptown Orange
Location
Orange, CA
Website:
www.afproducts.com
2. Advantage Fitness Products (AFP) provided its expertise and support at the ground-level of
this new multi-dwelling development from BRE Properties in this rapidly developing region
of Orange, CA, adjacent to Angel Stadium and the Honda Center. The project illustrates the
unique benefits of having AFP involved at the onset of a development, working hand-in-
hand with developers, sub-contractors and electricians to ensure that important
considerations are addressed that can avoid complications and significant costs down the
line. AFP provided its full scope of services, from design, layout and electrical planning, to
equipment supply and ongoing service.
Project Summary:
A brand-new development from BRE Properties, a leading developer and manager of multi-
dwelling facilities in the West’s most-sought after places to live, Renaissance at Uptown
Orange, is located in a rapidly developing part of Orange, CA in the heart of Orange County.
The complex is located just adjacent to Angel Stadium and the Honda Center, as well as
three major malls and entertainment centers, in a region ripe with new and upscale housing
and multi-dwelling communities.
The apartment homes within Renaissance are designed with near-condo finishes to create a
ready-made home environment, each offering full appliance packages, designer kitchens
and cutting-edge floor plans.
Two separate spaces were designated to house fitness centers that would serve Renaissance
tenants, one larger and more extensive, along with a smaller facility. The larger facility
featured a unique loft where cardio equipment resides. To be consistent with the "soup-to-
nuts" offering inherent to each of the Renaissance apartment homes, BRE looked to AFP to
make these fitness centers consistent with an equally comprehensive offering of fitness
amenities for tenants.
Results:
For a brand new development such as this, the demand was for equipment that represented
the latest in training technologies and entertainment features such as high-end cardio
equipment, complete with personal viewing screens and the latest in strength training
equipment and accessories. Furthermore, working at the earliest stages of the development,
AFP Key Account Manager Wil Morrise worked directly with sub-contractors and electricians
to ensure that ground-level details were addressed to avoid undue costs in the future.
Working with principals at BRE, AFP provided the overall design, layout plan and electrical
specifications for each facility. Morisse addressed important considerations in advance, such
as ensuring that concrete was cut properly and that adequate electrical, coaxial cable and IT
lines were laid out in the optimal fashion to accommodate the layout of the two facilities.
3. Top-of-the-line Precor cardio equipment from treadmills to ellipticals, each featuring
personal viewing screens and head sets was provided. A comprehensive line of Paramount
strength training equipment and accessories was also provided to address the full scope of
training needs.
The result is what AFP strives for with each and every client – a smooth and efficient
process of development that anticipated potential pitfalls over the life of the fitness centers
and identified cost-saving measures every step of the way.