This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
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Social Media & B2B Marketing Presentation Summary
1. Social Media & Business to Business Marketing Presented by: Sandor Kiss April 14, 2009 TeamThink Inc. [email_address] (E) www.teamthink.ca (W) 403.809.3488 (M)
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3. Social Media Overview What is it Really? Using the Web the way it was meant to be used.
10. The web used to be “restrictive”. Enabling Technology User Centered Principles Democratic Underpinnings Social Networks Skill Required Barriers Censorship/Editing Not Pervasive
11. Anyone can now create an online presence that forms into a true community. Enabling Technology User Centered Principles Democratic Underpinnings Social Networks Less Skill Required Must Have The Crowd is In Control Pervasive