The Credos from Chitkara business school presenting PO analysis of vodafone.

2. Submitted by: VarunBhardwaj ShailenderChaudhary VarunKapoor RahulThakur Abhishek Chopra

3. PRODUCTS Prepaid Cell phone connection Prepaid recharge card Top - ups Vodafone Postpaid Calling Cards Vodafone PCO Vodafone Handyphone

4. COMPETITORS

7. Need Identification Value added Services of vodafone needed more promotion ZooZoos was the perfect way to spread awareness. IPL season 2 had lot of scope to be taken advantage

8. Advertising Budget Hutchison Essar spent around Rs 80 crores on advertising in 2006. Initial annual budget that will be between Rs 160 crores and Rs 200 crores. To announce the name change, the company has earmarked an advertising budget of Rs 320 crores. Source-www.livemint.com

9. Introduction to ZooZoos

10. “Pug” was the mascot for Vodafone IPL 2008 Vodafone went in Pug for its “ Happy to help” service

11. Launch Launched on APRIL 20. 2009 with about 30 different TVC`s for VAS including- cricket alerts, beauty alerts, chota credit, vodafone maps. vodafone call filter, live games, musical greetings, etc 20-30 seconds duration with the ad message about the VAS. ending with "Make the Most of Now"

12. Costs Animations are 10-15 times costlier than real people ZooZoos had low cost costumes, real people Speedy Schedules 30 advertising cost only Rs 3 crores 20-30 sec long Massive Viral Marketing

13. Use of internet for promotion Downloadable Ringtones, wallpapers, screensavers and videos Facebook- Aimed at building a community Dedicated micro site- “ What kind of Zoozoo are you?”

14. Results.. Big hit on the internet Curiosity about the characters According to advertising Age: World’s most viewed video advertising campaigns capturing first position KOCHI: Vodafone has won PETA India’s first Glitter Box awards for its popular “ ZooZoo” advertisement.

15. IPL Impact 85 % of most visible brand on screen Hit in both the weeks Most watched in breaks Vodafone- 15% of commercial ads

16. Has been a Launch-Pad for both HTC and iPhone Mobile Phones

17. Official Sponsor for England Cricket Team since 15 years

18. Mobile Phones are becoming as indispensible as water Vodafone ‘ totally automated mobile Phone vending machine Innovation Award at the annual UK Technology innovation and Growth award

19. Opportunities Revolution in the convention way of advertising that was through public figures and celebrities Low advertising cost leading to provision of cheaper services IPL Season 2 expected to have good TRP’s Huge market.

20. Learnings Low cost ads can make good impact Concept is important Expensive Brand Ambassadors could be avoided Ads more relate to common man Most importantly “ Keep it simple”

21. Current promotional campaigns i In India, Vodafone Zoozoo’s soon be available as merchandise, as the telecom giant has partnered with Shopper’s Stop to retail the same. At present, the various moods of the zoozoo’z have been captured in T-Shirts priced at Rs-299 onwards.

22. Ogilvy & Mather has conceptualised Vodafone's newest ad campaign for Vodafone's new bonus card offer which is priced at Rs 4. It features an animated parrot, and has been voiced by Bollywood actor BomanIrani. Previously it was McLaren Mercedes but now its Vodafone McLaren Mercedes of Formula 1

23. Thank You…!