SlideShare ist ein Scribd-Unternehmen logo
1 von 37
Downloaden Sie, um offline zu lesen
INTEGRATED MARKETING COMMUNICATION,[object Object], Driven By The Trust Of Our Customers,[object Object],PRESENTED BY- VARUN BHATIA,[object Object],                               VARUN KALIA,[object Object],                               SURINDER JAIN,[object Object],                                TRIPT  TANEJA,[object Object],	                GOURAV MUKHIJA,[object Object]
IMC ppt by CBS students
INTRODUCTION,[object Object],[object Object]
A joint venture that began in 1984 between the Hero Group of India and Honda of Japan.
Hero Honda's Splendor is the world's largest selling motorcycle.
Total unit sold in year 2009-10 is over 4.5 million. ,[object Object]
Founded: January 19, 1984 in Gurgaon,Haryana, India
Headquarters : New Delhi, India
Key people: Brijmohan Lal Munjal (chairman & founder)
Toshiaki Nakagawa (joint managing director)
Pawan Munjal (CEO)
Industry: Automotive
Products: Motorcycles, Scooters
Revenue: U$ 2.8 billion
Website:  www.Herohonda.com,[object Object]
“THE LICENSE RAJ” : Customers in India were forced to wait 12 years to buy a scooter from Bajaj.
In the mid-1980s, Foreign companies permitted to enter the Indian market through minority joint ventures.
Four Indo-Japanese joint ventures:  Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Motor Company (Kinetic Honda)
The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. ,[object Object]
FORGET THE 4 PS…THINK OF  4 CS,[object Object],[object Object]
 Forget price…understand the consumer’s cost to satisfy that want or need.
 Forget place…think of the consumer’s convenience to buy.
 Forget promotions…the word is integrated market communication.,[object Object]
MODELS,[object Object],[object Object]
Hero Honda CD 100,CD SS, CD Dawn
Hero Honda Splendor , Splendor+ , Super       Splendor, Splendor NXG
Hero Honda CBZ , CBZ Xtreme
Hero Honda Passion , Passion+ , Passion Pro
Hero Honda Karizma
Hero Honda Hunk
Hero Honda Pleasure
Hero Honda Glamour,[object Object]
Advertising campaigns
Product refreshes
Brand health,[object Object]
Segmentation and sub branding,[object Object],GLAMOUR,[object Object],SPLENDOR NXG,[object Object],KARIZMA ZMR,[object Object]
BIKE FOR ALL!!!,[object Object],Rs.37000.00 to Rs.95000.00,[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Hero Motocorp
Hero MotocorpHero Motocorp
Hero Motocorp
 
Hero Honda
Hero HondaHero Honda
Hero Honda
 
Royal enfield
Royal enfieldRoyal enfield
Royal enfield
 
Marketing royal enfield
Marketing royal enfieldMarketing royal enfield
Marketing royal enfield
 
mahindra & mahindra project report
mahindra & mahindra project report mahindra & mahindra project report
mahindra & mahindra project report
 
Hero honda Demerger
Hero honda DemergerHero honda Demerger
Hero honda Demerger
 
Passenger Car 'industry in India
Passenger Car 'industry in IndiaPassenger Car 'industry in India
Passenger Car 'industry in India
 
Volkswagen- Company, Competitors and Changes
Volkswagen- Company, Competitors and ChangesVolkswagen- Company, Competitors and Changes
Volkswagen- Company, Competitors and Changes
 
Bpcl final brochure
Bpcl final brochureBpcl final brochure
Bpcl final brochure
 
로봇이 가져올 라이프스타일의 혁신, 로보틱스
로봇이 가져올 라이프스타일의 혁신, 로보틱스로봇이 가져올 라이프스타일의 혁신, 로보틱스
로봇이 가져올 라이프스타일의 혁신, 로보틱스
 
Honda Intern Report
Honda Intern ReportHonda Intern Report
Honda Intern Report
 
Honda report
Honda reportHonda report
Honda report
 
Honda
HondaHonda
Honda
 
Presentation on maruti crm
Presentation on maruti crmPresentation on maruti crm
Presentation on maruti crm
 
angel
angelangel
angel
 
Honda cars
Honda carsHonda cars
Honda cars
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Operation level strategy- Maruti Suzuki
Operation level strategy- Maruti Suzuki Operation level strategy- Maruti Suzuki
Operation level strategy- Maruti Suzuki
 
Hero
HeroHero
Hero
 
1558343
15583431558343
1558343
 

Ähnlich wie IMC ppt by CBS students

Hero honda team ppt @ bec doms bagalkot mba
Hero  honda  team ppt @ bec doms bagalkot mbaHero  honda  team ppt @ bec doms bagalkot mba
Hero honda team ppt @ bec doms bagalkot mbaBabasab Patil
 
Hero honda project by robin & group.
Hero honda project  by robin & group.Hero honda project  by robin & group.
Hero honda project by robin & group.mvskrishna
 
Hero Honda - way to success
Hero Honda - way to successHero Honda - way to success
Hero Honda - way to successarj264
 
"Finance accounting of hero motocorp" THESIS By Hitesh Patidar
"Finance accounting of hero motocorp" THESIS By Hitesh Patidar"Finance accounting of hero motocorp" THESIS By Hitesh Patidar
"Finance accounting of hero motocorp" THESIS By Hitesh PatidarHitesh Patidar
 
Harley davidson _india_basic marketing__problems__possible solutions
Harley davidson _india_basic marketing__problems__possible solutionsHarley davidson _india_basic marketing__problems__possible solutions
Harley davidson _india_basic marketing__problems__possible solutionsDev Karan Singh Maletia
 
hero honda rural marketing
hero honda rural marketinghero honda rural marketing
hero honda rural marketingMohit Damani
 
imcfinal-101209231135-phpapp02.pdf
imcfinal-101209231135-phpapp02.pdfimcfinal-101209231135-phpapp02.pdf
imcfinal-101209231135-phpapp02.pdfAhemedshiran
 
Hero honda vs other company
Hero honda vs other companyHero honda vs other company
Hero honda vs other companyjubin
 
Now HERO KARIZMA - A presentation made when it was HERO HONDA by ARYAN
Now HERO KARIZMA - A presentation made when it was HERO HONDA by ARYANNow HERO KARIZMA - A presentation made when it was HERO HONDA by ARYAN
Now HERO KARIZMA - A presentation made when it was HERO HONDA by ARYANVaibhav Jain
 
hero honda and rural market
hero honda and rural markethero honda and rural market
hero honda and rural marketVipin Kumar
 
Hero motocorp ltd full PPT
Hero motocorp ltd full PPTHero motocorp ltd full PPT
Hero motocorp ltd full PPTSushant N'kkr
 
Honda activa consumer behaviour
Honda activa consumer behaviourHonda activa consumer behaviour
Honda activa consumer behaviourKomal Hambir
 
Toyota and Honda Case Study
Toyota and Honda Case StudyToyota and Honda Case Study
Toyota and Honda Case StudyFahad Iqbal
 
Hero & Honda ppt by Hrutik Jadhav
Hero & Honda ppt by Hrutik JadhavHero & Honda ppt by Hrutik Jadhav
Hero & Honda ppt by Hrutik Jadhavdeejayhrk
 
Advertising strategy of two wheeler industry
Advertising strategy of two wheeler industryAdvertising strategy of two wheeler industry
Advertising strategy of two wheeler industryRitesh Bhatnagar
 

Ähnlich wie IMC ppt by CBS students (20)

hero honda
hero hondahero honda
hero honda
 
Hero honda team ppt @ bec doms bagalkot mba
Hero  honda  team ppt @ bec doms bagalkot mbaHero  honda  team ppt @ bec doms bagalkot mba
Hero honda team ppt @ bec doms bagalkot mba
 
Hero
HeroHero
Hero
 
Hero Honda Rn 47
Hero Honda Rn 47Hero Honda Rn 47
Hero Honda Rn 47
 
Hero honda project by robin & group.
Hero honda project  by robin & group.Hero honda project  by robin & group.
Hero honda project by robin & group.
 
Hero Honda - way to success
Hero Honda - way to successHero Honda - way to success
Hero Honda - way to success
 
Honda pakistan
Honda pakistanHonda pakistan
Honda pakistan
 
"Finance accounting of hero motocorp" THESIS By Hitesh Patidar
"Finance accounting of hero motocorp" THESIS By Hitesh Patidar"Finance accounting of hero motocorp" THESIS By Hitesh Patidar
"Finance accounting of hero motocorp" THESIS By Hitesh Patidar
 
Harley davidson _india_basic marketing__problems__possible solutions
Harley davidson _india_basic marketing__problems__possible solutionsHarley davidson _india_basic marketing__problems__possible solutions
Harley davidson _india_basic marketing__problems__possible solutions
 
hero honda rural marketing
hero honda rural marketinghero honda rural marketing
hero honda rural marketing
 
imcfinal-101209231135-phpapp02.pdf
imcfinal-101209231135-phpapp02.pdfimcfinal-101209231135-phpapp02.pdf
imcfinal-101209231135-phpapp02.pdf
 
Hero honda vs other company
Hero honda vs other companyHero honda vs other company
Hero honda vs other company
 
Now HERO KARIZMA - A presentation made when it was HERO HONDA by ARYAN
Now HERO KARIZMA - A presentation made when it was HERO HONDA by ARYANNow HERO KARIZMA - A presentation made when it was HERO HONDA by ARYAN
Now HERO KARIZMA - A presentation made when it was HERO HONDA by ARYAN
 
Honda Marketing
Honda MarketingHonda Marketing
Honda Marketing
 
hero honda and rural market
hero honda and rural markethero honda and rural market
hero honda and rural market
 
Hero motocorp ltd full PPT
Hero motocorp ltd full PPTHero motocorp ltd full PPT
Hero motocorp ltd full PPT
 
Honda activa consumer behaviour
Honda activa consumer behaviourHonda activa consumer behaviour
Honda activa consumer behaviour
 
Toyota and Honda Case Study
Toyota and Honda Case StudyToyota and Honda Case Study
Toyota and Honda Case Study
 
Hero & Honda ppt by Hrutik Jadhav
Hero & Honda ppt by Hrutik JadhavHero & Honda ppt by Hrutik Jadhav
Hero & Honda ppt by Hrutik Jadhav
 
Advertising strategy of two wheeler industry
Advertising strategy of two wheeler industryAdvertising strategy of two wheeler industry
Advertising strategy of two wheeler industry
 

Mehr von Sandhir Sharma, Ph.D. (Management)

Mehr von Sandhir Sharma, Ph.D. (Management) (20)

Smriti titla medical tourism
Smriti titla medical tourismSmriti titla medical tourism
Smriti titla medical tourism
 
Vintee sahni
Vintee sahniVintee sahni
Vintee sahni
 
Dhruv sharma
Dhruv sharmaDhruv sharma
Dhruv sharma
 
Devinder singh
Devinder singhDevinder singh
Devinder singh
 
Ajay singh sidhu
Ajay singh sidhuAjay singh sidhu
Ajay singh sidhu
 
Auto indus
Auto indusAuto indus
Auto indus
 
Final ppt
Final pptFinal ppt
Final ppt
 
Advertisement
AdvertisementAdvertisement
Advertisement
 
Retail marketing research
Retail  marketing researchRetail  marketing research
Retail marketing research
 
Telecom industry in india
Telecom industry in indiaTelecom industry in india
Telecom industry in india
 
Banking industry evolution
Banking industry evolutionBanking industry evolution
Banking industry evolution
 
Electronics industry
Electronics industry Electronics industry
Electronics industry
 
FMCG
FMCGFMCG
FMCG
 
Final
FinalFinal
Final
 
Automobile industry
Automobile industryAutomobile industry
Automobile industry
 
Retail marketing research
Retail  marketing researchRetail  marketing research
Retail marketing research
 
CBS students present report on Tanishq
CBS students present report on TanishqCBS students present report on Tanishq
CBS students present report on Tanishq
 
Presentation by CBS students on Star alliance
Presentation by CBS students on Star alliancePresentation by CBS students on Star alliance
Presentation by CBS students on Star alliance
 
Presentatin by CBS students on Star alliance
Presentatin by CBS students on Star alliancePresentatin by CBS students on Star alliance
Presentatin by CBS students on Star alliance
 
Star alliance
Star allianceStar alliance
Star alliance
 

Kürzlich hochgeladen

Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 

Kürzlich hochgeladen (20)

Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 

IMC ppt by CBS students