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IMC ppt by CBS students
1.
3.
4.
A joint venture
that began in 1984 between the Hero Group of India and Honda of Japan.
5.
Hero Honda's Splendor is
the world's largest selling motorcycle.
6.
7.
Founded: January 19,
1984 in Gurgaon,Haryana, India
8.
Headquarters : New
Delhi, India
9.
Key people: Brijmohan
Lal Munjal (chairman & founder)
10.
Toshiaki Nakagawa (joint
managing director)
11.
Pawan Munjal (CEO)
12.
Industry: Automotive
13.
Products: Motorcycles, Scooters
14.
Revenue: U$ 2.8
billion
15.
16.
“THE LICENSE RAJ” :
Customers in India were forced to wait 12 years to buy a scooter from Bajaj.
17.
In the mid-1980s,
Foreign companies permitted to enter the Indian market through minority joint ventures.
18.
Four Indo-Japanese joint
ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Motor Company (Kinetic Honda)
19.
20.
21.
Forget price…understand
the consumer’s cost to satisfy that want or need.
22.
Forget place…think
of the consumer’s convenience to buy.
23.
24.
25.
Hero Honda CD
100,CD SS, CD Dawn
26.
Hero Honda Splendor
, Splendor+ , Super Splendor, Splendor NXG
27.
Hero Honda CBZ
, CBZ Xtreme
28.
Hero Honda Passion
, Passion+ , Passion Pro
29.
Hero Honda Karizma
30.
Hero Honda Hunk
31.
Hero Honda Pleasure
32.
33.
Advertising campaigns
34.
Product refreshes
35.
36.
37.
38.
39.
40.
41.
42.
3 two months
long waves
43.
44.
45.
Product differentiation was
the key
46.
Avoided customer confusion
of products
47.
Karizma (premium segment)
comes with the punch line, “Always game”
48.
The ad for
the premium segment Hunk doesn’t talk of speed or power at all — the focus is on the looks even while standing
49.
50.
51.
52.
53.
54.
Immense fan following
on twitter, face book, orkut .
55.
It has approx.
1.25 lakh fan followers on face book.
56.
57.
Each product with
multiple optional features.
58.
Experience speaks.
59.
First six service
free
60.
Once in a
year free check up for hero Honda bikes from authorised company service station.
61.
Good resale value.
62.
63.
Consistent launch of
variants in the same models
64.
Wide range of
colours available in each category
65.
Vast network of
more than 2100 committed Dealers and Service outlets spread across the country
66.
67.
68.
69.
70.
No running around
for documentation
71.
Attractive finance options
72.
Hero Honda passport
unique CRM program
73.
74.
Ensures quality
75.
76.
77.
78.
79.
80.
81.
The Green Supply
Chain
82.
Green Roof
83.
Conserving energy
84.
Safe manufacturing
85.
Green technology
86.
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