3. Competitors Fritolay, ITC, Parle (chips) Fritolays-Lehar, Bikaner (Mixtures) HUL- Kissan, GopalJi, Hamdard, Fun Foods, Mapro, Kraftfoods- Hershey’s (Flavoured Syrup) Traditional food outlets & sweet shops on local level. S&A Foods (Sweets)
4. Competitor Analysis MNC’s with high and diversified communication. Competitor’s Wide SKU’s and product line. Competition has Wide and penetrated distribution network.
7. Opportunity For Communication Strategies & Tactics New segment Demographics (people in late 50’s to 70’s) with products such as Sugar free Sweets and Low cholesterol mixtures. 2 and 3 tier cities with Ice-cream carts invading HUL’s market. Geographic Entering new geographies which are highest in terms of convenient food consumption.
8. Contd… New product line Sugar free ice-creams and sweets. Products according to local needs of the international geographies. New B2B markets Institutions – hotels, pick n moves, offices, schools, colleges. Airline catering.