3. I NTRODUCTION OF THE TOPIC
Benchmarking is the process of comparing one's
business processes and performance metrics to industry
bests and/or best practices from other industries.
The term benchmarking was first used by cobblers to
measure people's feet for shoes. They would place
someone's foot on a "bench" and mark it out to make
the pattern for the shoes.
5. FUTURE GROUP
Future Group, led by its founder and Group
CEO, Mr. Kishore Biyani, is one of India’s
leading business houses with multiple
businesses spanning across the
consumption space. While retail forms the
core business activity of Future Group,
group subsidiaries are present in consumer
finance, capital, insurance, leisure and
entertainment, brand development, retail
real estate development, retail media and
logistics.
6. Mr. Kishore Biyani
Founder and Group CEO,
Future Group
Considered a pioneer of modern retail in
India, Kishore’s leadership has led the group’s
transformation into India’s leading player in
the consumption sector.
Regularly ranked among India’s most admired
CEOs, he is the author of the book ‘It
Happened in India’.
He has won multiple awards from government
bodies and the private sector in India and
abroad and is on the board of a number of
bodies, including the National Innovation
Foundation in India and New York Fashion
Board.
8. BIG BAZAAR
Big Bazaar was launched in September, 2001 with the
opening of its first four stores
in Calcutta, Indore, Bangalore and Hyderabad in 22
days. Within a span of ten years, there are now 148
Big Bazaar stores in 80 cities and towns across India.
Big Bazaar is designed as an agglomeration of bazaars
or Indian markets with clusters offering a wide range
of merchandise including fashion and apparels, food
products, general merchandise, furniture, electronics,
books, fast food and leisure and entertainment
sections.
9. FOOD BAZAAR
Food Bazaar, a supermarket format was incorporated
within Big Bazaar in 2002 and is now present within
every Big Bazaar as well as in independent locations.
The share of private labels as a percentage of total
Food Bazaar revenues has increased significantly and
comprise nearly 50 merchandise categories. While
Fresh & Pure brand entered categories like cheese
slices, frozen peas, honey, packaged drinking water and
packaged tea, the Tasty Treat brand received a very
favorable response in new categories like namkeens
and wafers. In the home care category, Caremate
launched aluminum foil and baby diapers while
Cleanmate launched detergent bars and scrubbers.
10. ORGANISATION STRUCTURE
IN A RETAIL STORE
Store Manager
Assistant Store Manager
Department Manager
Assistant Department Manager
Team Leader
Team Members
11. T HE GROUP ’ S SPECIALTY
RETAIL FORMATS INCLUDE :-
Supermarket chain - Food Bazaar
Sportswear retailer - Planet Sports
Electronics retailer – eZone
Home improvement chain -Home Town
Rural retail chain - Aadhaar
Online shopping portal - www.futurebazaar.com.
15. O BJECTIVES OF THE STUDY
• Competitive benchmarking of Big Bazaar
Primary with More Store.
Objective
• To understand the availability of products in
the store.
• To identify the effectiveness of atmospherics
Secondary in the store.
Objectives • To understand the quality of services
maintained in the store.
17. R ESEARCH M ETHODOLOGY
Research Design
Type of research - Descriptive
Type of data –
Primary data - Structured Questionnaire
Secondary Data – Internet, Journals, Newspaper, etc.
Statistical tools to be used
Data analysis technique - Quantitative
Data analysis tool - Bar charts, Pie charts.
18. R ESEARCH M ETHODOLOGY
Sampling Framework
Sampling - Convenient sampling
Sample size - 100
Data Collection Methods
Data is collected through structured questionnaire.
20. C OMPETITIVE BENCHMARKING OF
B IG B AZAAR WITH M ORE S TORE
Prices of products are cheaper in comparison to
other stores?
Yes No
6%
94%
INTERPRETATION:
Out of 100 respondents, 96% of them found the prices less in comparison to other
stores whereas only 4% feel not.
“isse sasta aur achha kahin nahin”
The above statement is true spotted by the above data.
21. TO UNDERSTAND THE AVAILABILITY
OF PRODUCTS IN THE STORE .
Is it easy to reach or find every product?
Yes No
4%
96%
INTERPRETATION:
Out of 100 respondents, 96% are satisfied with the product display and
signage in the store whereas only 4% feel hard to find product.
Customers are satisfied with Product display and signage in the store.
22. TO UNDERSTAND THE AVAILABILITY
OF PRODUCTS IN THE STORE .
Desired Brands are available in Big Bazaar -
Yes No
27%
73%
INTERPRETATION:
Out of 100 respondents, 73% of them are satisfied with the brands
available in Big Bazaar whereas 27% of them requires more brands.
More brands are required in electronics and apparels.
23. TO IDENTIFY THE EFFECTIVENESS
OF ATMOSPHERICS IN THE STORE
Environment in Big Bazaar
80
60
40
20
0
Clean & Satisfactory Poor
Hygenic
INTERPRETATION:
According to maximum number of respondent i.e. 70% feels that cleanliness and
hygiene maintained in the store is up to the mark rest 28% feel it satisfactory and
2% fell it is not up to the mark.
Cleanliness and hygiene maintained in the store is up to the mark.
24. TO UNDERSTAND THE QUALITY OF
SERVICES MAINTAINED IN THE STORE
Behaviour of Sales persons/ promoters is -
100
80
60
40
20
0
Excellent Good Satisfactory Poor
INTERPRETATION:
Out of 100 respondents, 82% rated good, 18% ared satisfactory but no one rated them
excellent or poor.
Sales persons/ promoters behave well with customers.
25. TO UNDERSTAND THE QUALITY OF
SERVICES MAINTAINED IN THE STORE
Functioning of Billing Counter
100
80
60
40
20
0
Excellent Good Satisfactory Poor
INTERPRETATION:
Out of 100 respondents, 86% of people said that services are good, 13% said
satisfactory, only 1% said it excellent and nobody has said ill about the services,
Maximum number of people are highly satisfied with the billing counters of Big
Bazaar.
27. F INDINGS OF THE STUDY
• Store performing well in attracting the customers.
• Big bazaar provides better shopping experience.
• Sales persons/ promoters behave well with customers.
• Brands availability in big bazaar is up to the mark. But more brands are
desired in apparels and electronics.
• Discounts and offers doing well in the store.
• Product display and signage is good.
• Location of big bazaar is outstanding. Parking facility in big bazaar is
good.
• Cleanliness and hygiene maintained in the store is up to the mark.
“isse sasta aur achha kahin nahin”
“discovering more value”
The above statements are true spotted by the above data.
28. Price Comparison of products of Chill Section with More.
S.No. Product Offer Price
Big Bazaar More
1. Pepsi, Mirinda, Mountain Dew Rs. 95 for 2 Rs. 94 for 2
(2 L)
2. Coca Cola, Fanta (2 L) Rs. 101 for 2 Rs. 49
3. Frooti (2 L) Rs. 140 for 2 Rs. 70
4. Onjus Juice (1 L) Buy 1, Buy 1,
Get 1 free Get 1 free
5. Real Mango Juice (1L) Rs. 65 Rs. 63
6. Maaza (1.2 L) Rs.95 for 2 Rs. 41
29. Price Comparison of products of Chill Section with More.
S.No. Product Offer Price
Big Bazaar More
8. Appy (Pack of 8) Rs. 60 Rs. 68.50
9. Frooti (Pack of 8) Rs. 60 Rs. 68.50
10. Dabur Sharbat – e- Rs.90 Rs.102
Azam
11. Butter M.R.P. Re. 1 less than
M.R.P.
12. Cheese M.R.P. Re. 1 less than
INTERPRETATION:
M.R.P.
Big Bazaar has created an image of low prices in the market and the customers
also admit. But by comparing prices of some products of Chill Section (i.e.
Beverages, Juices, Dairy Products, etc) of Big Bazaar with More Store, it was
found that more store is offering less prices than that of Big Bazaar.
31. CONCLUSIONS, IMPLICATI
ONS AND
RECOMMENDATIONS
• Create more awareness.
• There should be proper assortment of various product categories.
• Proper signage should be there so that customer can locate the products easily.
• Cleanliness and hygiene should be maintained regularly.
• Proper training should be provided to sales person so that they can deal with the
customer efficiently.
• Various schemes and offers can be provided to them and attract new customers
(Use pull strategy).
• Number of cash counter needs to be increased keeping in view customer traffic
intensity (especially on Wednesday, Weekends and Big Days).
• Quality in products should be increased up to mark.
• More brands should be made available in the store.
• Chill section must be nearer to entry or exit gate.
• More offers are required in the Chill section of Big Bazaar to compete with more
store.
