1. Responsible Design
Strategic Design for Competitive Advantage
Chung-Kai Chen (Jenson)
Yu-Shan Huang (Phoebe)
Sancharee Saha
14th December 2012

2. CONTENT
» What is Workplace Design
» Current Workplace Challenges
» Our Motivation
» A Possible Solution
» Product Features
» Design Features
» Design Responsibilities
» References

3. what is workplace design?
Reduce Stress Levels
Improve Satisfaction
Encourage Loyalty
Reduces errors & problems
Make work FUN
Increase Employee Efficiency
The discipline of creating an
environment that brings people
together to do their jobs in the most
efficient way
-The Design Council

4. workplace challenges
•
The overhead costs of employment
•
Too many technological options limits risk taking
•
‘Work’ space rather than a Living space
•
Learning, Learner & Logistics.
•
Social networking is currently focused on online
interaction.
Need for responsible design catalyst to address these
challenges

5. motivation
• Means of idea generation
• Maintenance of a balance work-life culture
• Employees psychological needs
- increase sustainability and dedication.
• Ideal environment for collaboration
-technological facilities
-customization
-Individual workspace
-Non-restrictive
http://www.jbeltowska.com/2011/08/11/john-maedas-principles-for-creative-leaders/

6. A possible solution
•
•
•
Address the deficiencies of the past and
present
collaboration and work as a social
activity
tighter fit between corporate culture
and work environment

7. Calmness & Relaxation
To open the Flow of Communication
Passion and Energy
Increase creativity
Relief from becoming too serious
Sustainability & Balance

8. product features

9. what is responsible design?
•Service Design
•Collaboration
•Social Media
‘Design should be responsible only.
There is no other kind of design’
- Rachel Cooper

10. Design responsibilities
-service designIt is important that we design
not for just the product but the
•
Works for any industry
making everyday life more
•
Life – Work balance
accessible and reassuring
•
Efficient Interaction between
environment in which we use it,
- Colin Clipson(1988)
people and technology
•
Enables to identify the problems
and latest needs of people
•
Inspire creative generation
•
Valuable and sustainable social
applications.

11. Design responsibilities
-collaboration•
1.
Enhances
communication among
peers and colleagues
2.
makes people
exchange ideas
3.
Keeps peers informed
4.
Makes people use each
others opinions to
analyse issues
5.
Helps discuss issues for
clarity
lack of clarity/attainability leads to diminished
enthusiasm
•
Inconsistent distribution of oral and written
communication may splinter the group
•
agreements and disagreements lead to idea
generation,
•
Makes information flow in all directions

12. Design responsibilities
-social networking•
•
•
•
Knowledge workers want
instant access to expertise,
information and
knowledge.
constant Information
exchanging
Everyone needs to be
engaged with social
network - Global Town.
Social network as a tool
for online + offline
collaboration.
Marketable strategy
•Market research, trends
and focus groups.
•Improving customer
satisfaction.
•Branding and positioning.
•New markets.
Customer Relationship
•Constructive feedback for
improvement.
•Helping answer customer
questions.
•To attract new customers.

13. design responsibilities
work culture
business
•
boosting moral by
generating interest
•
encourage others to
innovate and exploit their
•
creative skills
•
improve productivity and
support a faster exchange
of knowledge
•
improve collaboration
between staff and
encourage knowledge
sharing
•
•
work is made efficient
and effective.
•
•
employee life
growth of BYOD initiatives •
weakening the
dependencies on the
corporate PC.
can be further enhanced
by implementing it in the
•
social and personal
environment: sustainable
business opportunity
reduce staff attrition and
therefore recruitment
costs
respond fast to changing
requirements from clients
in industry.
•
The enterprise
collaboration solution
supports agile and
mobile working: The
future is mobile and
‘appified’
appreciate workplace as
much as socialising:
reduce difference
between work and life
produce a happier,
more motivated
workforce

14. References
•
•
•
•
•
•
•
•
•
•
LISHMAN, J (1983) Collaboration and conflict: working with others. Aberdeen: University of
Aberdeen
SAWYER, K (2007) Group Genius- the creative power of collaboration. New York: Basic Books
http://www.crystal-cure.com/color-meanings.html [Accessed 12/12/12]
http://socialmediatoday.com/stephendale/960921/social-collaboration-it-s-people-nottechnology-stupid?
utm_source=hootsuite&utm_medium=twitter&utm_campaign=hootsuite_tweets [Accessed
30/11/12]
Walton, T (ed.)(2005) Responsible design is good business, Design Management Review 16(3),
p. 6
DESIGN COUNCIL (2007) The psychology of innovation, Design Council Magazine [WWW]
Available from http://www.designcouncil.org.uk/publications/design-council-magazineissue-2/the-psychology-of-innovation/ [Accessed 12/11/12]
DESIGN COUNCIL (2007) What is Workplace design, Design Council Magazine [WWW]
Available from http://www.designcouncil.org.uk/about-design/types-of-design/workplacedesign/what-is-it/ [Accessed 12/11/12]
BLOOM, D and CANNING, D (2012) How companies must adapt for an Aging Workforce,
Harvard Business Riview [WWW] Available from
http://blogs.hbr.org/cs/2012/12/how_companies_must_adapt_for_a.html?
utm_source=twitterfeed&utm_medium=twitter [Accessed 9/11/12]
Stickdorn, M.& Schneider, J(2010) This is service design thinking : basics, tools, cases,
Amsterdam:BIS
Hannaford, S 1996, 'Painted into a corner: Designers and clients in the digital age', Print, 50,
4, p. 116, Academic Search Premier, EBSCOhost, viewed 29 October 2012.

15. WOW! Our future looks responsible!

16. Get yours, today!
Thank you! Questions?