analysis of real artists digi paks and advertisements to promote a specific album of theirs.

1. Analysis of three
Digi Paks and
advertisements
Sanaa El-Haouzi

2. Rita Ora – Ora album
Sanaa El-Haouzi
Colours :
Here this Digi Paks sticks to the
convention of only using no more than
three Colours on an album . Rita’s
album sticks to the use of red, black
and this grey scale filter which is seen
to be used on the man image.
Image :
Here Rita’s album has a central
image of the main artist , being
Rita herself ; in a medium close
up with a grey scale filter on the
image . This making it easier for
the audience to establish who
the artist .
Font :
For the album front , Rira Ora is capitalised and out in a bold font . It is also the biggest text in terms of size on the album cover .
This is good as it means it will be seen by the audience and straight away establishes and promotes who’s album it is .
This font is carried on the back of the album where it is used for the tracking list , this conventional use of only using two
different font ; ( the other font is the title of the album) keeps continuity on the album , gives it a more stable look and is less
confusing visually for the audience. It also makes the audience familiar with the fonts the artist might use in their promotion.

3. Layout :
Front cover : this album uses anchoring the place the
album cover , this is the idea that the artist name is directly
on top or beneath or generally near the artist , this giving a
visual link to the audience of who and what the artist look
like and their name .

4. Advertisement
Visual Link with Digi Paks :
In terms of visual link , we see
similarities in terms of :
Colours :
This tour advertisement also uses
the colours of black and red
Image :
Same image which was used on the
album , this is a conventional aspect
that happens on advertisements as
well to keep this familiarity with the
audience .
Font :
Same Font of the artist name is used
also to keep this familiarity here . A
different but similar font has been
used for the rest of the text
Layout :
Anchoring is also still used here
which let the audience know the
artist straight away .
Conventions of advertisement :
Has the social medias , and dates of
tours.

5. Jessie J – Who You Are Album
Image :
Here the artist of Jessie J is
established by a close up of her
looking directly at the camera . The
image doesn’t have filter on it but
might have been photo-shopped to
make the colours on the image stand
out to the audience more .
Colours :
This album uses the colours of black and
white mainly , this use of minimal colours is
conventional as it keeps the audience
familiar with what type of genre or
personality the artist might be .
Layout:
Anchoring also
used to establish
the artist visually
appearance to
their name .
Font :
The artist name is writing in a different colour and font from the rest , which is bold and big , this being done so the artist
eyes are drawn instantly to the name of the artist . The use of the gold on the artist name is for the same reason , as it is
different from the rest of the colour scheme it draws the audience to see the artist name first . The second font is the
able title and the third font is the use for the tracking list .

6. Advertisement
Visual Link with Digi Paks :
In terms of visual link , we see
similarities in terms of :
Colours :
Like the Album , this continues the use
of the black and white in the font and
also in the image , it also here continues
the colour of the gold with the text ,
these linking to the artist name as they
state “debt album” revealing this visual
link and literal link of the artist and her
album.
Image :
Here this advertisement follows the
codes and conventions of using the
actual digi pak on the magazine advert ,
this allowing the audience to see who
and what the artist is like and also view
their album .
Font :
The same font used for the track listing
is used for the text on the advertisement
, creating a familiarity for the audience
and doesn’t confuse them visually , here
the colour scheme of white gold are
also used against a black background ,
keeping this code of using 2 or 3
different colours which compliment each
other .
Layout :
Using rule of 1/3 which consists of the
text and information of the artist , and
2/3 the digi pak image .

7. Ellie Goulding – Halcyon Album
Image :
The audience when first
seeing this album are
introduced immediately to
the artist by a medium shot
of the artist with a black and
white filter .
Colours :
This album keeps to mainly two colours of black and
grey , excluding the font colour of light pink , this use
of minimal colour which is used throughout the album
helps the audience become familiar with the artist , as
its simple colour scheme makes the attention to be
drawn to the artists face.
Layout :
Also follows anchoring so
the audience associate
the name with the artist
face .
Fonts :
Compared to the other two digi paks I have analysed , this one differs as it only
uses one font for the artist name , album title and track list , this keeping this
minimal and simple theme going .

8. Advertisement
Visual Link with Digi Paks :
In terms of visual link , we see
similarities in terms of :
Colours :
Sticks to the minimal that are used on
the album , this creates a continuity
through the artist style and makes the
audience associate the colours with
her album .
Image :
Uses the image from the album twice ,
as well as the actual album cover ,
which is place on the right bottom
corner , following the conventions of
placing the album cover on the advert ,
this helping to promote the album as
well as the artist .
Fonts :
Same font is used to keep this
continuity with also the same link pink
colour .
Layout:
Uses rule of thirds to display advert ,
2/3 artist imagine and the rest is text ,
such as social medias of the artist .