Samuel Scott's April 2015 BrightonSEO talk for web analytics startup Logz.io. The best way to get links is not to think about links.

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Meet Mason Wartman
Owner of Rosa’s Fresh Pizza in Philadelphia

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What They Do
$1 slices – people can “pay it forward” to feed
homeless people

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The Thanks

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The Coverage

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The Results

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“If I had to choose between
your average link builder
and an expert PR
professional who knew
how to approach and
interact with media outlets
and presented well on
camera, I’d go for the
public relations person any
day of the week.”
— Everett Sizemore,
Director of R&D and
Special Projects at inflow &
Moz Associate

8. @samueljscott | samueljscott.com | @logzio | logz.io
Links are just natural
by-products of good
marketing and public
relations!

9. @samueljscott | samueljscott.com | @logzio | logz.io
About Me
• Director of Marcom for
new Israeli log
analytics startup logz.io
• Former Boston
journalist & newspaper
editor
• Former executive at
global marketing, SEO,
and PR agencies
• Based out of Tel Aviv

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We’re digital marketers,
so let’s do real marketing!

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The Publicity Process
• KPI identification
• Audience identification
• Media outlet research
• Messaging & positioning
• Pitch & press release creation
• Outreach and execution

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Linkbuilding is actually just
marketing, PR, and publicity
by another name!

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Another Example

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Another Example

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Do real marketing & PR and
the best links will come
themselves. You’ll never have
to worry about Penguin.

16. @samueljscott | samueljscott.com | @logzio | logz.io

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Questions?
Samuel Scott
Director of Marketing &
Communications
logz.io
samuel@logz.io
Click right for one more slide with links,
references, and resources!

18. @samueljscott | samueljscott.com | @logzio | logz.io
More Resources
My essays at Moz and elsewhere:
• An Introduction to PR for SEOs
• The Coming Integration of PR & SEO
• The Marketing Department of the Future
• The Future of SEO in 2015
My prior presentations:
• My Moz webinar
• SMX West 2014
• SMX Milan 2013