Social Media: Fueling Modern Movements in the Digital Age
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This presentation given at the the Grade Level Reading (http://www.gradelevelreading.net) conference in Denver Colorado, July 1st 2012. Session description: When it comes to championing and gaining support for modern causes and movements, integrating strategic social media is no longer an option. Integrating digital strategies effectively into an overall communications plan can amplify support and empower advocates. This session provides tools and techniques drawn from successful, real life movements.
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Social Media: Fueling Modern Movements in the Digital Age
- 2. Social Media: Fueling Modern Movements in the Digital Age #read2012
- 3. Introductions Melissa Thompson â Communications Manager, CAP @melissathomps A writer since she could punch the orange keys on her Little Tikes typewriter, Melissa Thompson has always been a fan of communicating. Sheâs an even bigger advocate of helping others discover the power of emerging digital media (you know, the tools that are helping us connect, collaborate and âshare goodâ faster and farther than ever.) Through her work with The Patterson Foundation, Melissa has advised voluntary health organizations, community engagement entities, and others on strategic social media practices. She recently earned a certificate in online community management from WOMMA. When she is not doing her part to bridge the digital engagement deficit, Melissa can be found training for her next race or getting lost in baking blogs.
- 4. Introductions Sam Stern â Partner, CAP @mhealthmarketer CAP is the communications partner of The Patterson Foundation, a thought leader in the transformative role of strategic communications within the philanthropy sector. As chief strategist, Sam has integrated social media strategies and emerging tools within the foundationâs DNA, resulting in relationship building with some of the sectorâs most influential leaders. Leading the CAP team, Sam uses social communications strategies to build and encourage awareness and impact through work with The Patterson Foundationâs partners.
- 5. Objectives ⢠Defining movements ⢠Why social media is important ⢠Getting started ⢠Effective use of social media channels
- 7. âAn idea that spreads with passion through a community.â SethGodin.typepad.com @ThisIsSethsBlog
- 8. âPassion enables movements to grow and have a significant impact on culture.â ScottGoodson.typepad.com @scottfrog
- 9. PASSION! The only prerequisite to starting a cultural movement
- 14. Idea: Doing at least one nice thing per week makes the world a better place Started: LA 2005 Spread: Do one nice thing emails reminding people to do nice things Media Coverage â Radio, Oprah, Martha Stewart, Kits for members to start their own local clubs SOCIAL MEDIA ENGAGEMENT (Twitter, Facebook, blog) Today: Members in 92 countries 100 tons of school supplies sent for Iraqi and Afghan 10âs of 000âs of books for schools, libraries, and childrenâs hospitals 10âs of 000âs cans of food items to food banks
- 16. ⢠( RED ) ⢠IDEA: Transform the collective power of consumers into a financial force to help fight AIDS and other diseases in Africa ⢠STARTED: Bono of U2 and Bobby Shriver founded RED in 2006. ⢠HOW IT SPREAD: RED spread through its pacts with its partners, extensive media coverage resulting from the high profile of the corporations involved and REDâs founders, social networking, celebrity spokespeople, and brand exposure. In 2010, a full-length documentary called The Lazarus Effect was executive produced by Spike Jonze and sponsored by (RED), HBO, and Anonymous Content, on the heels of a public-service TV featuring high-profile celebrities in the United States. ⢠Today: Generated more than $170 million Reached more than 7.5 million people in Ghana, Lesotho, Rwanda, South Africa, Swaziland, and Zambia Programs have averted 6.5 million deaths worldwide
- 17. Modern movements are digitally connected Members of movements are more likely to have socially engaged friends who belong to other movements Friends of Friends = Amplifying messages and expanding reach of influence
- 18. Mention Mapp
- 19. Take-away: Leverage the networks of key contacts ⢠Enlist ambassadors ⢠Define roles ⢠Timing strategy
- 20. i Survey: 2,252 Adults April & May â10 - Low income people among fastest adopters of mobile web devices (May â10) - Low income people using mobile devices in place of higher-cost computers - 46% of households earning less than $30K a year are wireless Internet users. (May â10) - The lowest income group surveyed was the fastest growing - Of those surveyed who use wireless mobile technology - 64% African Americans - 63% English-speaking Latinos - 57% White Americans - Minorities more likely to use social networking sites, watch videos, post videos and purchase products on mobile devices
- 21. i Surveys: Adults using social media â 2,277 May 2011 Twitter Use 2012 â 2,253 adults; - 65 % of Internet-using adults use social - Online adults who use Twitter in typical day networking sites (only email and search doubled since May 2011 (still about 15% online engines are used more frequently) adults) - Positives outweigh negatives in words - Income describing experience using social - 31% under $50K networking sites - Of that,19% under $30K - Among Internet users, social networking - Of those using Twitter most popular with women, young adults - African American â 28% under 30 and parents - Latino â 14% - White â 12%
- 22. ⢠Familiar with most social media channels ⢠Using social media somewhat regularly ⢠See social media as somewhat to very important to programs ⢠Majority see social media playing a somewhat greater role ⢠Two Biggest challenge â Time to plan and execute/cost â Convincing others of value
- 23. Conveying value of social media Social movements need people who are champions for strategic social media Educate leadership by sharing the benefits of online communications tools and online communities - low barriers to entry - segment of audience already using - expansive reach - two-way media Address fears early on: Whatâs the worst that could happen? Share examples of success
- 24. Taking the plunge The Patterson Foundation ⢠13 people age 45+ ⢠Limited knowledge of social media ⢠Apprehension and fear
- 25. Build confidence - Educate - Train - Remove mystery - Take baby steps - Praise
- 26. Are you ready for social media? - Goal - Core Message/Key Message - Audience - Strategies - Tactics/Vehicles - Measure Success
- 27. Using social media platforms - Overview of social media platforms - Real examples - How relates to Campaign for Grade-Level Reading
- 28. Social media platforms - Blogs - Facebook - Twitter - YouTube - Pinterest
- 29. Finding the passion by listening ⢠#earlyed / #ECE ⢠#literacy ⢠#elemchat ⢠@youngchildfacts ⢠@birthto5policy ⢠@literatenation ⢠@reachoutandread List of education hashtags on app
- 30. Where are conversations already happening?
- 31. Where are conversations already happening?
- 32. Where are conversations already happening?
- 34. Content Strategy Content strategy is planning for the creation, aggregation, governance and expiration of content that is useful, usable and appropriate to your movement.
- 35. What does âgoodâ content do? - Connect themes across platforms - Easily shared (easy to retweet, share, like, comment on, subscribe to) -Stimulates discussions among people within your online community - Useful - Entertaining - Thinks of community members first - Show (donât tell) how community members are making a difference
- 36. Connecting themes across platforms Idea: Iraq and Afghanistan Veterans of America (IAVA) #GoSilent campaign asking people to go silent for one minute at 12:01 pm on Memorial Day 2012 Spread: Simple call to action. Easy to participate. Multi-platform.
- 37. Connecting themes across platforms
- 40. Making it easy to participate Samples of Facebook posts and Twitter updates to share (included in e-blasts) Ask people to donate their Facebook profile photos to your cause for a week
- 41. Platforms - Recommended platforms - Use cases - Applications
- 42. Digital Storytelling â Spotlight on blogs
- 43. Spotlight on blogs 1) Benefits - Owned media - Drive search - Low cost to set up - Thought leadership
- 44. Need ideas? ⢠Storify â Turn tweets into blog posts ⢠Video â Embed with an intro for a short post ⢠Lists â Top 5 most talked about Facebook posts ⢠Photos â Highlight community members
- 45. Grade-Level Reading Applications ⢠Robust blog=content hub ⢠Comment on other blogs ⢠Cross post ⢠Guest bloggers ⢠Repurpose posts for Twitter and Facebook
- 46. i Facebook + âSuper Platformâ + Reach (900 million people on Facebook) + Flexible (connect publicly and privately) +200 Million average daily visits on mobile devices + Average time on site per visit: 23 minutes + Connection point to others forms of social media + Geo targeting
- 47. i Idea: NPR and KPLU (Seattle affiliate) experiment with Facebook geo-targeting Baseline: NPRâs Facebook page has 2.3 million people worldwide Content: Only posted content that was conversational with a splash of local Seattle flavor Pacing: Posted one Seattle-targeted story a day (mixed in with other NPR posts that occur every hour) Measurement: Facebook insights to track comments, shares etc. Audience Growth: In 4 months posted 50 pieces of KPLU content increased traffic to KPLU 12 percent
- 51. Partnership with Marguerite Casey Foundation and its grantees Began by asking two questions: What would a nationwide movement aimed at raising the voices of poor and working families look like? What would it take to spark and sustain a movement that ensured that those voices were heard, not on a single issue but across all issues that affected their lives?
- 52. Idea: Raising the voices of poor and working- class families Started: 2007-2008 nationwide Spread: Mobilized more than 30,000 families with multiplatform strategy including Facebook, Twitter, Video 65 town hall style meetings Online convention to vote on national platform issues Today: Online newspaper Equal Voice 30 grassroots networks for community engagement
- 53. Grade-Level Reading Applications - Spotlight community member impact (photos from literacy fairs and programs etc.) - Ask the community for tips related to GLR pillars (best practices to bridge summer learning gap and share the top answers in a blog post) - Highlight major advocacy milestones and ask the community to act - Promote in-person, town-hall style sessions - Highlight new members (ask them to share why they are involved and committed)) - Use Facebook Insights to determine what content is most engaging
- 54. Twitter + Global and local community + Research & discovery platform + Real-time chat and conversation tool + Driver of direct traffic + 250 million tweets per day
- 55. Idea: 30-minute video to make Ugandan warlord Joseph Kony âfamousâ Started: Kony2012 Initiative launched in March by the Invisible Children nonprofit Spread: #stopkony on Twitter and celebrity interest
- 56. #stopkony: Spotlight on Twitter
- 57. #s #stopkony celeb supporters @rihanna â 15.3 million @KimKardashian â 14.2 million @NickiMinaj â 10.3 million @RyanSeacrest â 6 million @BillGates â 5.7 million @iamdiddy â 5 million
- 58. Grade-Level Reading Applications - Power in engaging local/regional/state/national influencers - Participate in existing Twitter chats and/or start your own with other GLR communities - Be selective about what you share â share the useful stuff! - Use free tools like HootSuite to track notable retweets and mentions - Drive traffic to blog or website
- 59. YouTube
- 60. i
- 61. i
- 62. i Education
- 63. i Literacy
- 64. i
- 65. i Grade-Level Reading Applications Pinterest for your community â Is it right? + Demographic alignments + Content alignment (Literacy, Education) + Two-way content driver Requires strong content strategy - Ability to develop own graphics to share (original work, high quality) - Time to curate pins of others (Bandwidth check) - Driving people to blogs or websites that house the resources you want to share
- 67. i @mhealthmarketer // sstern@capbrandmarketing.com @melissathomps // mthompson@capbrandmarketing.com
Hinweis der Redaktion
- Welcome â Roxanne (who is roxanne)If youâre tweeting mention hashtag
- Intro by Roxanne. Thank Roxanne -
- Intro by Roxanne
- But what will it really take?Itâs going to take a movement. Movements are not built on Facebook alone, or Twitter alone. Itâs going to take cultural change to accomplish goals. Letâs take a look at our objectives this morning:Weâll take a closer look at movements â what are they? Why are they important for creating action and advocacy*Differences in the most popular social media platforms, including Facebook/Twitter/Blogging and how each can be applied to reaching your target audience within your communities * How social media can be integrated into an overall communications plan
- So letâs talk a little bit about movements.
- So Letâs talk about Movements. Seth Godin is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing.  Seth Godin â The purple Cow, Tribes â http://sethgodin.typepad.com/
- Hereâs some great reading on the subject of Movements: I highly recommend this book. Weâll be using examples from the book : Uprising â How to build a brand and change the world. Itâs an excellent book by Scott Goodson, founder of Strawberry Frog and a thought leader on cultural movement. Scott Goodson is the founding partner of StrawberryFrog, He has worked for major brands such as PepsiCo, Google, Heineken, P&G, Starbucks, Smart Car, Scion, Emirates, Frito-Lay and Wal-Mart's Sam's ClubScottgoodson.typepad.com@scottfrogâPassion enables movements to grow and ultimately have a significant impact on cultureâ â Scott GoodsonThe takeaway is this; passion is the only prerequisite for a movementYou already have passion. So all of you are already there. You wouldnât be in this room without a passion to make a difference. The power is your hands and you have to unleash and uncover that same power in others.
- Through working with your team and looking around the room, I know you have passion!
- (Sam) Passion has fueled many movements past and present- the revolution was a passion to govern selves. When passion turns into a movement and movements are fueled by social media they are explosive. For every passion, thereâs a movement.What movement do we have here?What passion is behind this movement? Human Rights/Political Justice/Demonstrations throughout the Arab world and protests in 12 countries and 4 governments overthrown,
- (Sam) Anyone recognize this movement? Occupy Wall Street. What was the passion behind this?Originally passion behind it was to combat corporate greed. Some may argue this movement in particular had trouble defining itself and sticking to its intended message. But Not all movements are politically motivated and turn into massive protestsâŚ. Occupy Wall Street (OWS) is a protest that began on September 17, 2011 in Zuccotti Park, located in New York City's Wall Street financial district. The Canadian activist group Adbusters initiated the protest, which has led to Occupy protests and movements around the world. The main issues are social and economic inequality, greed, corruption and the undue influence of corporations on governmentâparticularly from the financial services sector. The OWS slogan, We are the 99%, addresses the growing income inequality and wealth distribution in the U.S. between the wealthiest 1% and the rest of the population. To achieve their goals, protesters act on consensus-based decision made in general assemblies which emphasize direct action overpetitioning authorities for redress.[6] Kalle Lasnand Micah White of Adbusters, a Canadian anti-consumerist publication, who conceived of a September 17 occupation in lower Manhattan. Lasn registered the OccupyWallStreet.org web address on June 9.[8] In June, Adbusters emailed its subscribers saying âAmerica needs its own Tahrirâ. White said the reception of the idea "snowballed from there".[9][8] In a blog post on July 13 of 2011,[10] Adbusters proposed a peaceful occupation of Wall Street to protest corporate influence on democracy, the lack of legal consequences for those who brought about the global crisis of monetary insolvency, and an increasing disparity in wealth.[9] The protest was promoted with an image featuring a dancer atop Wall Street's iconic Charging Bull statue [11][12][Slogan: We are the 99%162,451 followers protester's political affiliations were 25% Democrat, 2% Republican, 11% Socialist, 11% Green Party, 12% Other, and 39% independent.[81] Ideologically the Fordham survey found 80% self-identifying as slightly to extremely liberal, 15% as moderate, and 6% as slightly to extremely conservative.[
- So letâs take a look at a passion that turned into a movementDo One Nice Thing â is a movement that started with a simple premise: doing nice things makes the world a better place, doing nice things can be habit forming, so why not encourage everyone to do more nice things? A simple message â easy to understand and is to spreadThis movement didnât start out with a massive following. Started out with one woman named Debbie Tenzer who started looking for nice things to do that would counteract her Monday blues.
- Â Â How did it spread and what are the results? Interesting because this movement started in 2005 on the cusp of social mediaâs birth. Youâll see a marriage of traditional media and offline community building (kits for people to start own clubs) with digital tools that they now use.
- Â Â How did it spread and what are the results? Interesting because this movement started in 2005 on the cusp of social mediaâs birth. Youâll see a marriage of traditional media and offline community building (kits for people to start own clubs) with digital tools that they now use.
- So letâs take a look at a passion that turned into a movementDo One Nice Thing â is a movement that started with a simple premise: doing nice things makes the world a better place, doing nice things can be habit forming, so why not encourage everyone to do more nice things? A simple message â easy to understand and is to spreadThis movement didnât start out with a massive following. Started out with one woman named Debbie Tenzer who started looking for nice things to do that would counteract her Monday blues.
- Â Â SOCIAL IS ROCKET FUELTodayâs most successful movements marry online engagement with offline action. Modern movement organizers realize the power of social networking and the ripple effects of enabling others to be your advocates and spread your messages online. If the pre-conference survey was any indication it looks like several of you are on this same page.
- AN EXAMPLE OF SPREADING MESSAGES THROUGH INFLUENCERSStrategically selecting ambassadors to carry your message can do wonders to spread your message. December 2010 âWe were working with the Arthritis Foundation in Florida on communications for their Jingle Bell Run/Walk event series. Goal was to help promote The Patterson Foundationâs dollar for dollar match (up to $250,000). In addition to the match, The Patterson Foundation was interested in building the Arthritis Foundation Florida Chapterâs Facebook following and promoted $10 for every follower up to $50K.His Tweet came about mid-way through the allotted time to get followers â providing an extra push. We leveraged a contact of one of the Arthritis Foundation Florida Chapter staff members â were able to get Glee actor Kevin McHale to tweet about the Facebook promotion to his 205,000 followers. Provided
- Social media is the rocket fuel for modern movements? Why will social media be particularly important to grade level reading? Targeting low income people which may include â latinos and africanamericans. Research tells us social media becomes more imporant. Hereâs some support.
- To make this of value to you.We sent out an informal survey in the weeks leading up to this session, so we could get a feel for your familiarity with social media and to zero in on what would be most relevant to you:Here are the themes: Somewhat familiar with social media but thereâs room to grow and learn about how it can best add to campaign communications and outreach Using social media somewhat but there may be room to grow use as well The most prevalent tools being used are email marketingWeâve geared this presentation to cover the basics and take it into an intermediate level
- BE THE CHAMPIONThe biggest challenge youâve said is having others embrace social media; Someone has to be the championEducate â social media can be mysterious to others, especially those outside of the communications space. Address the worst that can happen up front Know their learning styleEmphasize value in connections and conversations. Ask âwhatâs the worst thing that could happen?â and then take steps to prepare for that. Have an internal roadshow that talks about working with an open and networked mindset (donât even get into minutia of tools)Share success stories of othersDocument â especially early on in a social media program, youâre not necessarily going to be able to demonstrate ROI on a weekly basis. Building a community and a movement takes time. Set quarterly reporting check-ins and share screen shots of RTâs, mentions, shares, likes and comments Identify social media advocates already on your team Bottom line â remember that movements are meant to engage people social media is a piece of a larger communications plan to do that
- Part of overall communications planStrategy is to build thought leadership in initiative work area Do this through blogging
- Emphasize âClarity inâŚâ before reading each of these. Educate- this is especially important for leadership. Know your audience and make the case. Give examples. Speak to business sensibility (reach more people online) Provide training- help people become comfortable with tools. Dissecting anatomy of a blog post. Remove mystery â You may make a mistake but it will be Ok. Encourage point of view Take baby steps Provide praise and share with others
- What makes this example at The Patterson Foundation work? Leadership values communications and understands it is integral to telling the story about outcomes and lessons learned Social media is a piece of the communications plan but always goes back to primary goals: educating others that TPF is a âdifferentâ kind of foundation (doesnât have grants) connecting with others innovators in the sector and outside of the sector.We assume you all will be developing a communications strategy Key messages â what are the ideas worth spreading? 30,000 foot level Target audience â You may be targeting low-income parents â what do they care about? Have you asked them? Messages are tailored to each group. Building your strategy means identifying insights and motivations around the campaignMake you declaration â are the GLR organizers in communities across the country all on the same page about the goal and core message?Unite those close ambassadors. They are your most important group and will carry your message without fail. Do you know who these people are?Social media can be a great tool to scale the messages and build community around this campaignSustain and build momentumBecause ⌠social media needs to come after that has been doneWe framed how important social media is and weâll now take the second portion of the session to give you an overview of some of the ways this can be applied to your work. Weâll talk about some social media platforms, weâll give you some examples of those platforms and weâll talk about how this could realte to the work youâre doing with this campaign.
- Used together under communications plan
- Used together under communications plan
- Thank you Sam â Iâm really excited to get to talk to you about social media. Iâm going to give you some tools to use social media right now. Youâll be able to walk out of here with at least one thing can do. Whether you have already begun a social media program or are still thinking through the strategic elements, there is a way you can use social media to your advantage right now. The most important thing I can tell you right now is to listen.Social media can and should be used as much for listening as conversing. Twitter, for example, is a great listening and research tool. You can tap into people who are already share the PASSION you do for early education, literacy and othersWhat weâve shared here are some hashtags that may be of interest â remember that hashtags mark keywords or topics in a tweet-Where are other conversations happening about complimentary or similar issues?- http://novemberlearning.com/resources/handouts/popular-education-hashtags-on-twitter/
- By listening I mean finding conversations that are already happening. To showcase this,hereâs a quick demo.This is what youâll find at search.twitter.com
- You can use the advanced search function to enter key words, exact phrases, hash tags â as you see here we entered in #
- We entered in Washington DC within 50 miles
- Here are the results, we have people talking about programs to give new parents books for their children, someone promoting an earlyed webinar, another organization sharing research.Doing a quick search or scan every morning can help you identify trends and topics that could inform your own social strategies.
- So weâve just talked about using social media for listening â which is an essential part of your social media planning and execution. But what about planning what you have to say?You need content.You need to be able to have information to share with your community.Content is key to driving participation â examples of content include blogs, video, photos, polls, live chats, infographics, newsletters What organizes all of these pieces is your content strategy. The content stragegy is your plan to create, aggregate content that advances your movement and gets people talking.An easy place to start is to think about developing content around the Grade-Level Reading pillars â reinforce those messages
- These are some of the things you need to think about in terms of your content.Go through the list.
- Movements with simple calls to action are really easy to spread and share. Platforms mean Facebook, Twitter,Makes it easy for your movement to scale. It takes people who may be lurkers and moves them to take a baby step in participation (100% of your followers will never be your super usersâŚ)
- Set up a branded microsite (subsection of their existing website) including a pledge counter to show other people joining the movement. Prompts you to sign up for the movement (providing simple info like name, zipcode, email, veteran status)The thank you page immediately encourages sharing
- Concentrating efforts on Facebook and Twitter (as you saw on the Thank you page). Because of the simple call to action the Twitter stream showcases people doing more than sharing the same update â they are personalizing their experience.
- On Facebook they used the timeline feature to brand their campaign. Made their profile photo of the hashtag to work around Facebook rules saying you canât include a website URL in your branded timeline real estateWhile they concentrated on Facebook and Twitter, they included other platforms that would feed their primary social networks.Instagram and Foursquare â the hashtag is being used throughout. Photos from instagram being shared on Facebook and Twitter
- Make it as easy as possible for your community to connect. For example, Charter for Compassion calls for the global family to once again embrace compassion in our daily lives instead of turning to violence, hatred etc.76,000 followers on Facebook This is probably the easiest call to action â but as you saw with #gosilent â itâs even more impactful when people personalize Another easy way for people to participate is for your to ask them to donate their timeline coverphoto to your cause at a certain point in time. Make sure you outline how they can do this (switching to timeline if they havenât already, downloading the cover photo from your website etc. ask them to share with others to do the same)
- With an excellent content strategy you can begin to think about tools as vehicles to drive those messages to your communities. Weâll focus on quality over quantity of tools. Weâll look at three or four that you can really excel at and spend quality time on cultivating communitiesFor each vehicle, weâll talk about cases where they were used really well and ways you can apply it to your work
- The first platform can really become the hub of your social media efforts if you take special care to create really good content. Your blog has the potential to feed Twitter and Facebook and showcase great photo or video content. Blogs bring the passion of your community to life and gives you a platform to share stories.Think about what keeps you interested â visuals? Video? Short posts? All of the above? Interesting blogs diversify.
- Have a blog policy â For example, we created a social media specific to how we work.Provide training or templates â we had a really rigourous training program for consultants who were scared about social media when we first started working with them, so the training was a huge part of our success.
- Have a blog policyProvide training or templatesExamplesIf you spend time creating great content for the blog it can become your central hub and feed your other social media channelsInteresting way to focus content would be to focus on those pillarsYou not only build thought leadership by
- The first tool weâre highlighting is Facebook for its reach, flexibility and
- During that time KPLU achieved record traffic for a day, second highest traffic for a single month October) and the highest traffic for a single month.
- Can go statewide with content or stick to your city or certain cities in your region
- This gives you the opportunity to get instant feedback. If you float an idea thatâs not well receievd youâll find out immediately. You can tweak messaging. Facebook insights can tell you what content is considered most engaging with your audience and what content isnât really moving people
- Hereâs an example where a movement was driven in part by Facebook Equal voice for Americaâs families began with support from the Marguerite Casey Foundation â a foundation that supports movements. 2007 Equal voices for American families two questions
- Strengths and weaknesses
- Hereâs how we see it unfolding for you
- These are some of the benefitsTPF Twitter conversations have global reachMap out growth
- This is an interesting example. This movement started with a video. Think about how we talked about creating content as the driver. This started with a video.
- If you take a celebrity and take twitter this is how powerful it can be
- Not only did Oprah tweet, but because Oprah tweeted it â look at the celebrity support that followed
- - Access to global thought leaders
- YouTUbe â they are familiar
- Just wanted to take a look at some secondary sites that could feed your main networks. One is Pinterest. If weâre talking about harnassing passion, Pinterest is a virtual pinboard that lets people share images and links to beautiful things. People use Pinterest to share info about things they care about. Home DĂŠcor. Crafts. Food. Their Kids.In January 2012, people were spending about 89 minutes on Pinterest18.7 million unique visitors in April 2012 (launched in September 2011)
- Demographics are heavily women, including moms. Moms are using it for crafts, home dĂŠcor ideas but a lot of what they share are kid-centric. Teachers are using it to share ideas.I did a quick search for âeducationâ and more than 200 boards showed up
- I did a quick search for âeducationâ and more than 200 boards showed up
- Did a quick search for literacy and found more than 300 boards (collections of pins with tips ideas)
- http://www.teachercertificationdegrees.com/top-blogs/early-childhood-education/ (50 early education blogs)http://cfed.org/assets/pdfs/alc/2010/precon/unstill_waters.pdf (White Paper: Unstill waters: The fluid role of networks in social movements) â Robin KatcherUprising â Scott Goodson